Aster Defrag 2008 97

Leveraging Data to Form Closed-Loop Decision Processes Mayank Bawa, CEO Defrag November 4 th , 2008

Traditional Data Flows Lead to Slower Learning … Frontline Applications Frontline Applications Frontline Applications Confidential and proprietary. Copyright © 2008 Aster Data Systems Move & Batch Load Analytic Data Mart Sample Extract Enterprise Data Warehouse Operational Data Store Record Transform & Cleanse Source OLTP Database

Candidate Architecture for Leveraging Data Users Applications Fresh Hourly Load Frontline Data Warehouse Reports and Analytics Rules Engine Updated Hourly Workload Management Confidential and proprietary. Copyright © 2008 Aster Data Systems

Paradigm: Frontline Data Analytics Front-office data analytics to power revenue growth or decrease risk … … because to do nothing is much more expensive Confidential and proprietary. Copyright © 2008 Aster Data Systems

Examples of Frontline Data Applications
Retailers
Tracking promotions and product placements
Telecom
Prevention of customer churn and fraud
Media
Content promotion and schedule planning
Travel
Pricing models for fast reaction to market demand
Insurance
Elimination of fraud from claims
Consumer banks
Elimination of check fraud
Confidential and proprietary. Copyright © 2008 Aster Data Systems

The Subtle Shift: Applications are using Data Frontline Data Warehouse … Frontline Applications Frontline Applications Frontline Applications Confidential and proprietary. Copyright © 2008 Aster Data Systems Move & Batch Load Analytic Data Mart Sample Extract Enterprise Data Warehouse Operational Data Store Record Transform & Cleanse Source OLTP Database Feedback

Our “Aha!” Contribution
Thank you!
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Visit Us
http://www.asterdata.com
Leverage BIG DATA
Capture it close to the SOURCE
Analyze it IN PLACE
Act to influence the MARKET
Confidential and proprietary. Copyright © 2008 Aster Data Systems

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Aster Defrag 2008 97

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