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6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
6 Ways To Make Web2.0 Work
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6 Ways To Make Web2.0 Work

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  • 1. 6 Ways To Make Web2.0 Work + By Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com © 2009 www.telezent.com
  • 2. Social Media • Social Media has become very popular. • Many companies are keen to harness Web 2.0 technologies internally. Has come out with a report “Six ways to make Web 2.0 work” advising companies how to use Web 2.0. © 2009 www.telezent.com
  • 3. Web 2.0 Vs Social Media Communicate Collaborate Connect • Web 2.0 technologies are the tools & technologies which enable Social Activities using media. (Text, Audio, Pictures, Videos etc). © 2009 www.telezent.com
  • 4. Fundamentals of Social Media • Web 2.0 is about empowering people. • Free and open participation by all. • Multi format user generated content. • Free publishing and distribution. • Is about large scale connection, community & communication. • Is about large scale collaboration. © 2009 www.telezent.com
  • 5. The transformation to a bottom up Factor 1 culture needs help from the top Continuous participation Leaders become role models & + lead through informal channels. = Success By employees © 2009 www.telezent.com
  • 6. The transformation to a bottom up Factor 1 culture needs help from the top Case Study • A direct report to the CIO championed the use of blogs & wikis. • Evangelized the benefits of Web2.0 technologies to other senior leaders. • Established his own blog. • Set goals + volume of contributions. • The result was widespread acceptance & collaboration across the company. © 2009 www.telezent.com
  • 7. The best uses come from users - but Factor 2 they require help to scale • Management should not dictate the use. © 2009 www.telezent.com
  • 8. The best uses come from users - but Factor 2 they require help to scale Case Study • At AT&T it was the frontline staffers who found the best use of Web 2.0. • In this case using the Web 2.0 for collaborative project management. • Management broadened participation by supporting an awareness campaign to seed futher experimentation. © 2009 www.telezent.com
  • 9. What’s in the workflow is what Factor 3 gets used. • Continuous participation is key to successful enterprise Web 2.0 initiative. • Using Web 2.0 should not be a option. • It should be integrated into a users work activity. © 2009 www.telezent.com
  • 10. What’s in the workflow is what Factor 3 gets used. • Stay Abreast. • Can co-ordinate work. • Derive Intelligence. • Can learn from others. • Any best practices. • New Service ideas. Derive • New product ideas. Intelligence © 2009 www.telezent.com
  • 11. Appeal to the participants ego and Factor 4 needs – not just their wallets. • In one failed attempt, a leading web company set performance evaluation criteria that included the frequency of postings on . the company’s newly launched wiki. • While individuals were posting enough entries to meet the benchmarks, the contributions were generally of low quality. © 2009 www.telezent.com
  • 12. Appeal to the participants ego and Factor 4 needs – not just their wallets. • Similarly a professional services firm tried to use steady management pressure to get individual to post on wikis participation increased when managers doled out frequent feedback but never reached self – sustaining levels. © 2009 www.telezent.com
  • 13. The right solution comes from the Factor 5 right participants. Targeting users who can create a critical mass for participation as well as ad value is another key to success. • Selecting the right users who love collaboration and are passionate about the objective is not straight forward. • Success for Web 2.0 takes time-selecting users who can participate & rally others in a sustained manner is a big challenge. © 2009 www.telezent.com
  • 14. The right solution comes from the Factor 5 right participants. P&G targeted the following users when they launched their Blog & Wikis. © 2009 www.telezent.com
  • 15. Balance the top-down and Factor 6 self-management of risk. • A common reason for failed participation is discomfort with it, or even fear. ……McKinsey • Finding the right balance between freedom & control is difficult. Fear Factor 1 • Lack of Management Control • Fear of discent. Fear Factor 2 • Repercussions of content © 2009 www.telezent.com
  • 16. Balance the top-down and Factor 6 self-management of risk. Inside the company Outside the company © 2009 www.telezent.com
  • 17. Next steps Legal Work Established with HR Reasonable Policies IT Security • Acceptance of Web2.0 technologies is growing • Encouraging participation calls for new approaches that break with the methods to deploy IT in the past. …..McKinsey. • Mckinsey asked for feedback on this report using the "# web2.0work" hashtag. • In this update we bring to you what people are saying Sandeep on Twitter regarding this report. © 2009 www.telezent.com
  • 18. 6 Ways To Make Web2.0 Work By Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com © 2009 www.telezent.com

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