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TOY FAIR 2010 COLLECTOR EVENT PRESENTATION TOY FAIR 2010 COLLECTOR EVENT PRESENTATION
<ul><li>THANKS TO THE FANS!  </li></ul><ul><li>2009 was a great year for Hasbro Star Wars! </li></ul><ul><li>2010 will be ...
TOY FAIR 2010 COLLECTOR EVENT PRESENTATION Star Wars: The Clone Wars 3 ¾” Figures and Vehicles
New Line Look Saga Legends Clone Wars
3-3/4” Galactic Battle Card Game <ul><li>Hot new game mechanic that includes a unique card, base and die </li></ul><ul><li...
3-3/4” Clone Wars Basic Figures <ul><li>The hottest new figure line continues </li></ul><ul><li>31 new Clone Wars figures ...
3-3/4” Clone Wars Basic Figures (Wave 3 - on-shelf April) Obi Wan with Cold Weather Gear Clone Trooper with  Heater Pack M...
3-3/4” Clone Wars Basic Figures  (Wave 1 on-shelf early August) Pre Vizsla Aurra Sing Mandalorian Guard General Grievous W...
<ul><li>Similar to Deluxe </li></ul><ul><li>All Clone Wars </li></ul><ul><li>$15.99 SRP </li></ul><ul><li>Flavor:  Some cl...
3-3/4” Clone Wars Figure & Vehicle Packs (Wave 1 on-shelf early August) Plo Kloon With Speeder Bike Cad Bane with  Pirate ...
3-3/4” Clone Wars Figure & Vehicle Packs (Wave 2 on-shelf early August) Obi Wan  Speeder Bike with Side Car Mandolorian Wi...
Wave 1 (On Shelf March) Holocron Heist Jedi Showdown
Wave 2 (on-shelf August) Droids and Clones Anti-Hailfire Squad
3-3/4” Starfighter Vehicles  (Wave 1 on-shelf early August) Clone Swamp Speeder Clone Interceptor Tank
(on-shelf early August) 3-3/4” Hailfire Droid R/C  NEW! Hailfire Droid R/C 18 Projectiles! Includes Clone Trooper Tank Ste...
TOY FAIR 2010 COLLECTOR EVENT PRESENTATION Star Wars: Legacy Collection 3 ¾” Figures and Vehicles
The Hasbro Star Wars Vintage Collection <ul><li>Vintage is back! </li></ul><ul><li>This time, not limited…will run for at ...
Vintage Line Look Vintage
Wave 1 (on-shelf early August) ESB Commemorative Wave Dengar Hoth Leia Hoth Hangar Han Bespin Luke
Wave 1 (on-shelf early August, cont’d) ESB Commemorative Wave AT-AT Commander C-3PO Dak Darth Vader
Wave 1 (on-shelf early August, cont’d) ESB Commemorative Wave Boba Fett Cloud Car Pilot 4-Lom
Fall Figure Mail-In Program <ul><li>30 th  Anniv. of ESB </li></ul><ul><li>The “Holy Grail” of Hasbro Star Wars Action Fig...
Wave 1 (on-shelf March) Birth of Darth Vader Tattoine Desert Ambush
Wave 2 (on-shelf August) Hoth Pack
3-3/4” Starfighter Vehicles  (Wave 1 on-shelf early August) Snow Speeder Cloud Car
AT-AT The Big One!
 
Wave 1 (on-shelf soon) Anakin Skywalker and ARF Trooper Obi-Wan Kenobi and Commander Fil Gunner Trooper with Battle Droid ...
Wave 1 (on-shelf August) Anakin Skywalker and Ahsoka Tano Cad Bane and Aurra Sing Republic Commandos 2 Pack Clone Trooper ...
Cinema Scenes Wave 2  (on-shelf soon) Slave One and Jango Fett Anakin and EP III Starfighter
Galactic Heroes AT-AT (on-shelf August)
Star Wars Force Battlers Wave 1 & 2 (on-shelf August) Anakin Captain Rex General Grievous
Role Play   General Grievous Spinning  Lightsaber Boba Fett Electronic Helmet Boba Fett Electronic Blaster
Cad Bane/Xanadu Blood  (On-shelf March) Obi-Wan/Jedi Starfighter (On-shelf March) Anakin/Y-Wing (On-shelf March) Yoda/Atta...
Exclusives   <ul><li>Star Wars 3 ¾” Deluxe Figure and Vehicle Packs </li></ul><ul><li>In-store May </li></ul>
<ul><li>Star Wars 3 ¾” TFU Collector Packs </li></ul><ul><li>In-store May </li></ul>Exclusives
Exclusives   <ul><li>Star Tours Boarding Set (Disney Star Wars Weekends Exclusive)  </li></ul><ul><li>Available May 21 st ...
<ul><li>Darth Maul and Owen Lars Comic 2 Pack (Comic Con exclusive) </li></ul><ul><li>Special Outer Package </li></ul><ul>...
Exclusives   <ul><li>Cami and Fixer Comic 2 Pack (Celebration V Exclusive)  </li></ul><ul><li>Special Outer Package </li><...
<ul><li>4-Lom and Zuckuss (Celebration V Exclusive)  </li></ul><ul><li>Special 30 th  anniversary tribute to original “rev...
Force FX Lightsabers with Removable Blade   Darth Vader Anakin Obi-Wan
<ul><li>THANK YOU!  </li></ul><ul><li>A ton more to come….see you in SAN DIEGO! </li></ul>
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E:\Hasbros 2010 Star Wars Brand\Hasbro Star Wars Presentation\Star Wars 2010 Toy Fair

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Hasbro's 2010 New York International Toy Fair Presentation on Feb. 13th

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Transcript of "E:\Hasbros 2010 Star Wars Brand\Hasbro Star Wars Presentation\Star Wars 2010 Toy Fair"

  1. 1. TOY FAIR 2010 COLLECTOR EVENT PRESENTATION TOY FAIR 2010 COLLECTOR EVENT PRESENTATION
  2. 2. <ul><li>THANKS TO THE FANS! </li></ul><ul><li>2009 was a great year for Hasbro Star Wars! </li></ul><ul><li>2010 will be more focused but it will be a CELEBRATION! </li></ul><ul><li>Refocused movie-based lineup including the relaunch of Vintage. </li></ul><ul><li>Awesome new black and blue “Shadow of the Dark Side” line look (August) </li></ul><ul><li>A few things won’t be back for Fall (Comic Packs and Galactic Heroes Cinema Scenes) </li></ul>
  3. 3. TOY FAIR 2010 COLLECTOR EVENT PRESENTATION Star Wars: The Clone Wars 3 ¾” Figures and Vehicles
  4. 4. New Line Look Saga Legends Clone Wars
  5. 5. 3-3/4” Galactic Battle Card Game <ul><li>Hot new game mechanic that includes a unique card, base and die </li></ul><ul><li>Galactic Battle Card game included with Clone Wars Figures, Saga Legends Figures, Battle Packs and Figure and Vehicle Packs </li></ul>(In Packages August 2010)
  6. 6. 3-3/4” Clone Wars Basic Figures <ul><li>The hottest new figure line continues </li></ul><ul><li>31 new Clone Wars figures in 2010 </li></ul><ul><li>Most will be in back-half </li></ul><ul><li>Still playing catch-up! </li></ul>(Wave 2 - on-shelf right now) Anakin with Cold Weather Gear Thi-Sen Darth Sidious TX-20 Tactical Droid Commander Stone
  7. 7. 3-3/4” Clone Wars Basic Figures (Wave 3 - on-shelf April) Obi Wan with Cold Weather Gear Clone Trooper with Heater Pack Magna Guard Firefighter Droid
  8. 8. 3-3/4” Clone Wars Basic Figures (Wave 1 on-shelf early August) Pre Vizsla Aurra Sing Mandalorian Guard General Grievous With Cape
  9. 9. <ul><li>Similar to Deluxe </li></ul><ul><li>All Clone Wars </li></ul><ul><li>$15.99 SRP </li></ul><ul><li>Flavor: Some classics, some new, and some “mini rig” concepts </li></ul>3-3/4” Clone Wars Figure & Vehicle Packs (Wave 1 on-shelf right now) Clone Scout With AT-RT Cody with Barc Speeder Anakin with Tattoine Skiff
  10. 10. 3-3/4” Clone Wars Figure & Vehicle Packs (Wave 1 on-shelf early August) Plo Kloon With Speeder Bike Cad Bane with Pirate Bike Anakin with Naboo Skiff
  11. 11. 3-3/4” Clone Wars Figure & Vehicle Packs (Wave 2 on-shelf early August) Obi Wan Speeder Bike with Side Car Mandolorian With Speeder
  12. 12. Wave 1 (On Shelf March) Holocron Heist Jedi Showdown
  13. 13. Wave 2 (on-shelf August) Droids and Clones Anti-Hailfire Squad
  14. 14. 3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August) Clone Swamp Speeder Clone Interceptor Tank
  15. 15. (on-shelf early August) 3-3/4” Hailfire Droid R/C NEW! Hailfire Droid R/C 18 Projectiles! Includes Clone Trooper Tank Steering
  16. 16. TOY FAIR 2010 COLLECTOR EVENT PRESENTATION Star Wars: Legacy Collection 3 ¾” Figures and Vehicles
  17. 17. The Hasbro Star Wars Vintage Collection <ul><li>Vintage is back! </li></ul><ul><li>This time, not limited…will run for at least two years. </li></ul><ul><li>Figures beyond OTC, including Episodes I, II and III </li></ul><ul><li>37 basic figures in 2010 </li></ul><ul><ul><li>Four waves, approximately every 6 weeks </li></ul></ul><ul><ul><li>27 figures will be new or have some new tooling and deco </li></ul></ul><ul><ul><li>10 figures will be “greatest hits” appearing on Vintage card backs for the first time! </li></ul></ul>
  18. 18. Vintage Line Look Vintage
  19. 19. Wave 1 (on-shelf early August) ESB Commemorative Wave Dengar Hoth Leia Hoth Hangar Han Bespin Luke
  20. 20. Wave 1 (on-shelf early August, cont’d) ESB Commemorative Wave AT-AT Commander C-3PO Dak Darth Vader
  21. 21. Wave 1 (on-shelf early August, cont’d) ESB Commemorative Wave Boba Fett Cloud Car Pilot 4-Lom
  22. 22. Fall Figure Mail-In Program <ul><li>30 th Anniv. of ESB </li></ul><ul><li>The “Holy Grail” of Hasbro Star Wars Action Figures </li></ul><ul><li>Look for the vintage Boba Fett sticker </li></ul><ul><li>Stickers start appearing with ESB wave (approx. August) </li></ul>
  23. 23. Wave 1 (on-shelf March) Birth of Darth Vader Tattoine Desert Ambush
  24. 24. Wave 2 (on-shelf August) Hoth Pack
  25. 25. 3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August) Snow Speeder Cloud Car
  26. 26. AT-AT The Big One!
  27. 28. Wave 1 (on-shelf soon) Anakin Skywalker and ARF Trooper Obi-Wan Kenobi and Commander Fil Gunner Trooper with Battle Droid with Jet Pack
  28. 29. Wave 1 (on-shelf August) Anakin Skywalker and Ahsoka Tano Cad Bane and Aurra Sing Republic Commandos 2 Pack Clone Trooper and Padme
  29. 30. Cinema Scenes Wave 2 (on-shelf soon) Slave One and Jango Fett Anakin and EP III Starfighter
  30. 31. Galactic Heroes AT-AT (on-shelf August)
  31. 32. Star Wars Force Battlers Wave 1 & 2 (on-shelf August) Anakin Captain Rex General Grievous
  32. 33. Role Play General Grievous Spinning Lightsaber Boba Fett Electronic Helmet Boba Fett Electronic Blaster
  33. 34. Cad Bane/Xanadu Blood (On-shelf March) Obi-Wan/Jedi Starfighter (On-shelf March) Anakin/Y-Wing (On-shelf March) Yoda/Attack Shuttle (On-Shelf August) Captain Rex/Freeco Bike (On-Shelf August)
  34. 35. Exclusives <ul><li>Star Wars 3 ¾” Deluxe Figure and Vehicle Packs </li></ul><ul><li>In-store May </li></ul>
  35. 36. <ul><li>Star Wars 3 ¾” TFU Collector Packs </li></ul><ul><li>In-store May </li></ul>Exclusives
  36. 37. Exclusives <ul><li>Star Tours Boarding Set (Disney Star Wars Weekends Exclusive) </li></ul><ul><li>Available May 21 st </li></ul>
  37. 38. <ul><li>Darth Maul and Owen Lars Comic 2 Pack (Comic Con exclusive) </li></ul><ul><li>Special Outer Package </li></ul><ul><li>Will be VERY limited </li></ul><ul><li>Available at Hasbrotoyshop.com and Starwarsshop.com </li></ul>Exclusives
  38. 39. Exclusives <ul><li>Cami and Fixer Comic 2 Pack (Celebration V Exclusive) </li></ul><ul><li>Special Outer Package </li></ul><ul><li>Will be VERY limited </li></ul><ul><li>Available at Hasbrotoyshop.com and Starwarsshop.com </li></ul>
  39. 40. <ul><li>4-Lom and Zuckuss (Celebration V Exclusive) </li></ul><ul><li>Special 30 th anniversary tribute to original “reversed” packaging </li></ul><ul><li>Will be very limited packaging </li></ul><ul><li>Available at Hasbrotoyshop.com and starwarsshop.com </li></ul>Exclusives
  40. 41. Force FX Lightsabers with Removable Blade Darth Vader Anakin Obi-Wan
  41. 42. <ul><li>THANK YOU! </li></ul><ul><li>A ton more to come….see you in SAN DIEGO! </li></ul>
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