Mercyhurst Operational Security Team 28 October 2008 Strategic Intelligence

Restatement of Tasking What are the optimal markets for hidden data detection and cleansing software?

What are the optimal markets for hidden data detection and cleansing software?

Optimal Markets An optimal market is defined (in order of importance) as: Primarily US locations, central to Alabama Enterprise focused (number of employees and revenue) Use and need to protect confidential information Heavily use Microsoft Office and PDF files Have a need for a solution to the hidden data problem

An optimal market is defined (in order of importance) as:

Primarily US locations, central to Alabama

Enterprise focused (number of employees and revenue)

Use and need to protect confidential information

Heavily use Microsoft Office and PDF files

Have a need for a solution to the hidden data problem

Key Findings Out of the 12 industries the analysts examined, the education and legal industries will likely be the optimal vertical markets for hidden data software The education and legal industries are the strongest demonstrators of: The corporate characteristics initially specified in the tasking An overriding need for a hidden data software solution

Out of the 12 industries the analysts examined, the education and legal industries will likely be the optimal vertical markets for hidden data software

The education and legal industries are the strongest demonstrators of:

The corporate characteristics initially specified in the tasking

An overriding need for a hidden data software solution

Education Industry The education industry on average: Scored the highest for Industry Security Need Included institutions with an employee base of 500+ and a yearly revenue of $40-$80 million Included institutions located within 200-300 miles of ManTech Internet domain search revealed a total of 39,037 PDF and Microsoft documents

The education industry on average:

Scored the highest for Industry Security Need

Included institutions with an employee base of 500+ and a yearly revenue of $40-$80 million

Included institutions located within 200-300 miles of ManTech

Internet domain search revealed a total of 39,037 PDF and Microsoft documents

Legal Industry The legal industry on average: Scored the second highest for Industry Security Need Included companies with an employee base of 500-1000 and a yearly revenue of $40-$80 million Included companies located within 200-300 miles of ManTech Internet domain search revealed a total of 3,485 PDF and Microsoft documents Ratio of documents to companies is approximately 497:1

The legal industry on average:

Scored the second highest for Industry Security Need

Included companies with an employee base of 500-1000 and a yearly revenue of $40-$80 million

Included companies located within 200-300 miles of ManTech

Internet domain search revealed a total of 3,485 PDF and Microsoft documents

Ratio of documents to companies is approximately 497:1

MCDM Overview Multi-Criteria Decision Making Answers requirement by narrowing down a list of choices to a “best choice” Choices evaluated on a set of measurable criteria Outcome organized in MCDM Matrix

Multi-Criteria Decision Making

Answers requirement by narrowing down a list of choices to a “best choice”

Choices evaluated on a set of measurable criteria

Outcome organized in MCDM Matrix

MCDM Method Choices: Selection of companies, located within the state of Alabama and the greater Atlanta area Criteria: For each criterion, the analysts assigned the company a value from 1-3 (low-high) After the analysts evaluated all 8 areas of the company, they totaled the numbers and ranked the companies according to grand total

Choices: Selection of companies, located within the state of Alabama and the greater Atlanta area

Criteria: For each criterion, the analysts assigned the company a value from 1-3 (low-high)

After the analysts evaluated all 8 areas of the company, they totaled the numbers and ranked the companies according to grand total

Matrix Criteria Location Competitive Market Penetration Number of Employees Revenue Company PDF Exposure Company Microsoft Document Exposure Industry Security Need Document Integrity Sampling

Location

Competitive Market Penetration

Number of Employees

Revenue

Company PDF Exposure

Company Microsoft Document Exposure

Industry Security Need

Document Integrity Sampling

Thank You Any Final Questions?

Any Final Questions?

Contact Information