NME is generally for the indie market, due to the images from the front cover. On the front cover you are able to see different types of genres. The target audience is generally people who are into indie, as well as Hip Hop, Rock etc... However, in my double page spread, you are able to see that the article is about Girls Aloud, a pop group. They are dressed in rock clothes, suggesting that they may be targeting the rock genre.
The type of language which is used in this double page spread, is both informal and colloquial. The language is also direct and conversational tone, ‘And what was indie rock while this was going on?’ as this is directly speaking to you (the readers).
The colour scheme of the double page spread is red, black and white. This has carried on from the front cover. The front cover has the colour scheme of these colours which makes the magazine look more interesting. As well as having the colour scheme in the double page spread, it make the magazine more professional, due to fact that they have kept the colours the same. There is a lot of white and black used in this double page spread. The black is extremely bold, therefore targeting the rock audience. In the background, the colour white is used, as this contrasts with black. This colour scheme is also used further more in the magazine which makes the magazine have a consistent colour scheme throughout the magazine.
The style of text on the article title, is sans serif font, so then it is readable and will stand out. It is similar to other headings used in the magazine, which suggests that NME, is keeping up with their appearances. Also the style of text for the main body text is also sans serif font, so then it will be easy to read for the audience, reading this magazine.
One A4 page on the left is taken up by a half image of Girls Aloud, with the article title ‘Sound of The Underground’ underneath it. Underneath the article title, it is taken up of three images of different artists. On the right, there is mainly text, with a picture of ‘Xenomania’ who create songs for the band, as well as the image of Nelly Furtado and Timberland. The body text is mainly kept to a minimum to keep the article short and simple. There is also a side bar on the right, to alert readers about other information, for example this side bar is about ‘Top of the Pop.’
The tone which is used when addressing the reader is not clearly shown, but I would suggest that it would be direct, as the magazine is directly talking to the readers and giving them information about them.
The article is generally based on the band Girls Aloud. In this magazine, they are presented as a rock group, due to their make-up, hair and their clothing. The article is basically about the how Girls Aloud became popular and how they are a famous group with hit songs, made by Xenomania.
This magazine is similar to the front cover in some ways due to the fact that the magazine is based on different genres. Also, the colour scheme of the front cover is carried onto the double page spread. The colour scheme of Red, Black and White are consistent throughout.
The article does give the readers knowledge, as the magazine gives you answers to the questions as well as able to see how Girls Aloud became famous, due to Xenomania creating songs for them.
The eye flow of the double page spread, starts from the right to the left and back to the right. The eye flow is like this, because when you read a magazine, you are more likely to turn the page and look at the right hand side of the magazine and then focus on the left hand side of the double page spread. This then makes your eye flow back to the right where the main text is.
The Body text, is the main text of the article. The Drop Cap is the first letter of the word which is mentioned in the body text. The white space is generally around the body text. The slug is placed on the right top so then readers are able to see what the page is about without having to read the whole article. The side bar is placed on the right, which tells us about Xenomania, and how they began famous. The pull quote is placed in the middle of the body text, so then it stands out than the rest of the text, which make the readers more interested about it. The captions are placed on each picture, saying who it is, e.g.. Nelly Furtado is on the left, ‘Promiscuous man-eating songbird Nelly Furtado.’ The article title, is on the left, and is big so then it stands out. The leading text is also placed underneath, so then readers are able to see what the article is about.
Nme Double Page Spread
NME<br />Analysing Double Page Spread<br />
How does the choice of band featured in the article suggest who the target audience will be?<br />New Music Entertainment (NME)<br />Generally Indie Market<br />Recently changed to different genres,<br />Hip Hop, Rock, Pop, Indie.,<br />Girls Aloud who is a pop group<br />Front Cover Double Page Spread (Left Side)<br />
What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine.<br />Informal and colloquial<br />Conversational tone<br />XENOMANIA HAVE NOW HAD MORE UK TOP 10 HITS THAN MADONNA, CHRISTINA AND BRITNEY PUT TOGETHER<br />THE HARD DRUM’N’BASS RHYTHMS <br />And what was indie rock doing while this was going on?<br />
Consistent colour scheme throughout the whole magazine<br />Black<br />Red<br />White<br />How is colour used?<br />
What style of text (font type/colour/size) is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?<br />The Article Title is a Sans Serif Font, as it used usually for large headlines to stand out.<br />The colour scheme of this title, is also consistent as black is being used. <br />The size of it, is generally quite big, so then it is easy to read as well as stand out. <br />The Article Title is similar to other pages, as NME, uses the same font and the same type, to make the magazine look consistent. <br />By having the same font and the type, says that the image of the magazine is consistent as well as keeping up with the same appearances throughout. <br />
How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?<br />A4 side taken up by a main image, the article title, and three images <br />On the right is mainly text with a few images<br />Minimum amount of text <br />
What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence<br />Tone is a direct tone<br />And what was indie rock doing while this was going on?<br />
How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.<br />The band is Girls Aloud<br />Presented as a rock group.<br />Famous band<br />Hit songs<br />
How does the style of the article match the style of the front cover?<br />Represents the type of band <br />Appeals to target audience <br />
Does the article demand any prior knowledge? Give examples.<br />Magazine gives you answers to questions<br />The <br />readers are <br />able to see <br />how Girls <br />Aloud <br />become <br />famous<br />