Session 4 Mike Kaiser


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Session 4 Mike Kaiser

  1. 1. Session 4: Social Media Resources and Time Management Mike Kaiser Gift of Life Donor Program
  2. 2. What I’ll cover <ul><li>Case study: Dash 2009 </li></ul><ul><li>Current GLDP social media </li></ul><ul><li>How we manage our social media </li></ul><ul><li>Tips and tools </li></ul>
  3. 3. Case Study <ul><li>April 18, 2009 </li></ul><ul><li>Over 5,000 runners and walkers </li></ul><ul><li>Decided to add an element of social media </li></ul>
  4. 4. Photo Campaign <ul><li>Concept </li></ul><ul><ul><li>Go viral at the Dash, spread awareness online </li></ul></ul><ul><li>Goal </li></ul><ul><ul><li>Add fans to our newly launched Facebook Fan Page </li></ul></ul><ul><ul><li>Every person tag themselves in their photo on Facebook </li></ul></ul><ul><li>Measurements </li></ul><ul><ul><li>Facebook insight, number of new fans, comments and tags </li></ul></ul><ul><li>Test run </li></ul><ul><ul><li>Tried this at a smaller event for Gift of Life Family House 2 weeks prior to the Dash </li></ul></ul>
  5. 5. Photo Campaign <ul><li>The sticker </li></ul><ul><ul><li>Provided album number and photo number </li></ul></ul><ul><li>The signs </li></ul><ul><ul><li>Even more awareness and information </li></ul></ul><ul><li>Photos were uploaded onto a laptop at the Dash </li></ul><ul><li>Uploaded on Facebook the following day </li></ul>
  6. 6. Photo Campaign <ul><li>10 teams of 2 </li></ul><ul><li>Goal: 35 photos per team </li></ul><ul><ul><li>one photographer </li></ul></ul><ul><ul><li>one person to manage signing legal releases </li></ul></ul><ul><li>Utilize volunteers </li></ul>
  7. 8. “ That’s my little girl! Her Pop-pop (my dad) saved lives by donating his organs when he died.” –Dawn Buller Kothe
  8. 12. Results: Views <ul><li>Posted a total of 320 photos on Facebook </li></ul><ul><li>Page views jumped from 11 to 800 in the first 24 hours </li></ul>
  9. 13. Results: New fans <ul><li>100 new fans in the first 24 hours </li></ul><ul><li>314 new fans in 10 days </li></ul>
  10. 14. Results: Interactions <ul><li>65 interactions </li></ul><ul><ul><li>27 Comments </li></ul></ul><ul><ul><li>38 Likes </li></ul></ul><ul><li>116 photo tags </li></ul>
  11. 16. GLDP Fan Page! Randi Zuckerberg, Director of Marketing at Facebook! August 2009
  12. 17. Pepperpot Awards
  13. 18. Now what?
  14. 19. Starting the conversation I donated a kidney to my father on 5/27/2008! My dad had a liver transplant in 1985! It gave him 18 years more to his life. Such a wonderful gift!! I miss him. I had a liver transplant 3 years, 5 months and 6 days ago (and still counting!) I was 24 years old and have since gotten married and am now expecting my first child. Life is such an amazing gift and blessing.
  15. 20. Featured on the Non-Profits on Facebook Fan Page May 2009
  16. 21. Celebrity Endorsement
  17. 22. GLDP Social Network Twitter
  18. 23. Connect with us
  19. 24. Time Management <ul><li>Assess your current needs </li></ul><ul><ul><li>Who is your audience? </li></ul></ul><ul><ul><li>Select appropriate social networks </li></ul></ul><ul><li>Develop a strategy with your team </li></ul><ul><ul><li>Look at your schedule of events </li></ul></ul><ul><ul><li>Think about how you can incorporate social media </li></ul></ul><ul><ul><ul><li>Presentations, tabling events, contests </li></ul></ul></ul><ul><ul><li>Have tools of measurement in place </li></ul></ul><ul><ul><li>Set attainable goals </li></ul></ul><ul><ul><li>Let go! </li></ul></ul>
  20. 25. Time Management <ul><li>Establish a routine </li></ul><ul><ul><li>Take 30 minutes to check social networks </li></ul></ul><ul><ul><ul><li>Listen and monitor </li></ul></ul></ul><ul><ul><ul><li>Respond </li></ul></ul></ul><ul><ul><ul><li>Check analytics </li></ul></ul></ul><ul><li>Delegate tasks </li></ul><ul><ul><li>On-duty for monitoring and responding </li></ul></ul>
  21. 26. What you can do today… <ul><li>Management tools </li></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><ul><li>Allows you to manage multiple accounts </li></ul></ul></ul><ul><ul><ul><li>Schedule tweets </li></ul></ul></ul><ul><ul><ul><li>Assign users to on-duty </li></ul></ul></ul><ul><ul><ul><li>Email notifications when you receive a response </li></ul></ul></ul><ul><li>Favorite and bookmark </li></ul><ul><ul><li>Favorite on Twitter (Hover over & click the star) </li></ul></ul><ul><ul><li>Del.ic.ious </li></ul></ul>
  22. 27. Tracking Tools <ul><li>Tracking Tools </li></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Take a long ugly URL to a nice clean one </li></ul></ul><ul><ul><li>You can track your clicks </li></ul></ul><ul><ul><li>Tip: add “+” to the end of a link and you’ll see the status </li></ul></ul>
  23. 28. Tracking Tools <ul><li>Monitor your Referring links </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><li>Add Google Alerts </li></ul><ul><ul><li>Forwarded from our Comm. Coordinator </li></ul></ul><ul><li>Group friends/pages together into categories </li></ul><ul><ul><li>Facebook lists </li></ul></ul><ul><ul><li>Twitter groups </li></ul></ul>
  24. 29. Donate Life Illinois Registration Page
  25. 30. Most importantly… <ul><li>Unplug! </li></ul>