Session 4   Mike Kaiser
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Session 4 Mike Kaiser

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Session 4   Mike Kaiser Session 4 Mike Kaiser Presentation Transcript

  • Session 4: Social Media Resources and Time Management Mike Kaiser Gift of Life Donor Program
  • What I’ll cover
    • Case study: Dash 2009
    • Current GLDP social media
    • How we manage our social media
    • Tips and tools
  • Case Study
    • April 18, 2009
    • Over 5,000 runners and walkers
    • Decided to add an element of social media
  • Photo Campaign
    • Concept
      • Go viral at the Dash, spread awareness online
    • Goal
      • Add fans to our newly launched Facebook Fan Page
      • Every person tag themselves in their photo on Facebook
    • Measurements
      • Facebook insight, number of new fans, comments and tags
    • Test run
      • Tried this at a smaller event for Gift of Life Family House 2 weeks prior to the Dash
  • Photo Campaign
    • The sticker
      • Provided album number and photo number
    • The signs
      • Even more awareness and information
    • Photos were uploaded onto a laptop at the Dash
    • Uploaded on Facebook the following day
  • Photo Campaign
    • 10 teams of 2
    • Goal: 35 photos per team
      • one photographer
      • one person to manage signing legal releases
    • Utilize volunteers
  •  
  • “ That’s my little girl! Her Pop-pop (my dad) saved lives by donating his organs when he died.” –Dawn Buller Kothe
  •  
  •  
  •  
  • Results: Views
    • Posted a total of 320 photos on Facebook
    • Page views jumped from 11 to 800 in the first 24 hours
  • Results: New fans
    • 100 new fans in the first 24 hours
    • 314 new fans in 10 days
  • Results: Interactions
    • 65 interactions
      • 27 Comments
      • 38 Likes
    • 116 photo tags
  •  
  • GLDP Fan Page! Randi Zuckerberg, Director of Marketing at Facebook! August 2009
  • Pepperpot Awards
  • Now what?
  • Starting the conversation I donated a kidney to my father on 5/27/2008! My dad had a liver transplant in 1985! It gave him 18 years more to his life. Such a wonderful gift!! I miss him. I had a liver transplant 3 years, 5 months and 6 days ago (and still counting!) I was 24 years old and have since gotten married and am now expecting my first child. Life is such an amazing gift and blessing.
  • Featured on the Non-Profits on Facebook Fan Page May 2009
  • Celebrity Endorsement
  • GLDP Social Network Twitter www.donors1.org
  • Connect with us
  • Time Management
    • Assess your current needs
      • Who is your audience?
      • Select appropriate social networks
    • Develop a strategy with your team
      • Look at your schedule of events
      • Think about how you can incorporate social media
        • Presentations, tabling events, contests
      • Have tools of measurement in place
      • Set attainable goals
      • Let go!
  • Time Management
    • Establish a routine
      • Take 30 minutes to check social networks
        • Listen and monitor
        • Respond
        • Check analytics
    • Delegate tasks
      • On-duty for monitoring and responding
  • What you can do today…
    • Management tools
      • CoTweet
      • Tweetdeck
        • Allows you to manage multiple accounts
        • Schedule tweets
        • Assign users to on-duty
        • Email notifications when you receive a response
    • Favorite and bookmark
      • Favorite on Twitter (Hover over & click the star)
      • Del.ic.ious
  • Tracking Tools
    • Tracking Tools
    • Bit.ly
      • http://bit.ly
      • Take a long ugly URL to a nice clean one
      • You can track your clicks
      • Tip: add “+” to the end of a bit.ly link and you’ll see the status
  • Tracking Tools
    • Monitor your Referring links
      • Google Analytics
    • Add Google Alerts
      • Forwarded from our Comm. Coordinator
    • Group friends/pages together into categories
      • Facebook lists
      • Twitter groups
  • Donate Life Illinois Registration Page
  • Most importantly…
    • Unplug!