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Hot Hatch Driver Insights

by on Oct 18, 2009

  • 3,175 views

This is a presentation into the tribes who drive HOT HATCHES - you know, little pocket rockets like Mini Cooper S, VW GTI, Civic Type R etc. This presentation looks into the driver imagery associated ...

This is a presentation into the tribes who drive HOT HATCHES - you know, little pocket rockets like Mini Cooper S, VW GTI, Civic Type R etc. This presentation looks into the driver imagery associated with this brands as well as the semiotics (cultural codes of communication) associated with the marketing of these HOT HATCHES.

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