Seo ABITE 2010
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Seo ABITE 2010



Anup Batra presention at ABITE 2010

Anup Batra presention at ABITE 2010



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  • Let’s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
  • to your RSS feeds. Valuable content will get you powerful links. I will share with you an example of a parenting site that we we are working on. One of the terms we wanted to be found for was baby products.
  • e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts

Seo ABITE 2010 Seo ABITE 2010 Presentation Transcript

  • Search Engine Optimisation Let’s be natural Presenter: Anup Batra WWW. SEARCH ENGINE RANKINGS. COM .AU
  • What we will cover
    • Inside Google
    • Google Caffeine
    • Target market definition
    • Own your niche
    • Competiton Analysis
    • Keyword Research
    • Natural Content
    • Natural Link Building
  • Inside Google
    • Why Google Rules the web…
    • Google has made 550 changes to it’s algorithm in the last one year
    • Google Caffeine
    • 80 : 20 Rule and 7 Golden Rules to get Google Love
    www.Search Engine View slide
  • Inside Google…
    • Google’s challenge is to :
    • Crawl a large chunk of the web
    • Index the resulting pages
    • Compute how reputable those pages are
    • Rank the returning pages according to users queries as quickly as possible
    www.Search Engine View slide
  • Inside Google Caffeine
    • Making user* feedback the key to new Google
    • As of April 23 rd , Google Caffeine has gone live
    • With this Google has launched a new generation of search.
    • So what are the changes?
    • * : Webmasters & Powersearchers
    www.Search Engine
  • Caffeine Changes
    • SITE UP
    • S ite Speed
    • I ncrease in links
    • T hematic content
    • E mphasis on social media
    • U pdated site
    • P rominence of video
    www.Search Engine
  • Increasing site speed
    • Check your crawl stats on Google webmasters
    • Get a fast & less loaded web server
    • Merge & Compress Javascript files
    • Use CSS & Include Files
    www.Search Engine
  • Increase in links
    • How many new links did your site get?
    • Why should anyone link to your website?
    • Subsciptions & feeds.
    • Get a community around your website.
    www.Search Engine
  • Thematic Content
    • Group the content in your website into sections
    • Each section should have a specific theme.
    • Don’t have unrelated themes on the same website.
    www.Search Engine
  • Social Media
    • Create a community around your website
    • Start with Blogging
    • Position yourself as a thought leader
    • Have a facebook business page
    • Use Twitter to increase your reach
    www.Search Engine
  • Blog popularity
    • Choose the right blog software
    • Host your blog directly on your domain
    • Plan your post topics & titles
    • Use plugins to enhance effectiveness
    www.Search Engine
  • Blog Popularity
    • Make your presence felt in the blogosphere
    • Tag your content on popular sites like Technorati
    • RSS Feeds
    • RSS Aggregators
    www.Search Engine
  • Updated Site
    • Update previous content
    • Dynamic vs Static Content
    • News, Articles, Blogposts-self or guest
    • User Generated Content
    www.Search Engine
  • Prominence of Video
    • Adding Video to the site
    • Video’s depicting your product/service
    • Video’s depicting your ambience
    • Video Testimonials
    • Interesting video’s from your industry
    www.Search Engine
  • Video SEO Techniques
    • Make your video clips fresh & interesting
    • Embed your videos within your website
    • Give your video a catchy title
    • Tag your video with relevant keyphrases
    • Keep your videos to 3 minutes or less
    www.Search Engine
  • Video SEO Techniques
    • Provide transcripts of your videos
    • Make use of a video sitemap
    • Add descriptive metadata
    • Link to video’s using from vblogs and directories
    www.Search Engine
  • Why Natural is better
    • Talk to users in their language
    • Encourage users to pitch in
    • Allow users to rate your video’s
    • Increase time on site
    • Increase conversion rate
    www.Search Engine
  • Google Adwords
    • Search Intent
    • Niche Keywords
    • Landing pages
    • Segmenting Campaigns
    • Conversion Tracking
    www.Search Engine
  • Case Study www.Search Engine
  • Q&A
    • Phone: 1300 766 665
    • [email_address]
    • Stand: