Echelon Conference

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My slides for the echelon event in Singapore

My slides for the echelon event in Singapore

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Transcript

  • 1. The Trend is your friend!
    Michael
    Smith
    director, yahoo developer network
    smitty@yahoo-inc.com
  • 2. Introduction
    Who am I?
    I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia
    I travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doing
    I love my job!
    Home School, AS Computer Science, and lots of Travel
    Let’s begin
    10/24/09
    2
    Yahoo! Presentation Template, Confidential
  • 3. Tech Support – State Net
    Notes
    Pc Help Desk
    Informix Databases
    Huge Sun Machines
    Modems
    VT 100 Terminals
    Data is King
    10/24/09
    3
    Yahoo! Presentation Template, Confidential
  • 4. Web Developer – The Marketing Store
    Notes
    Client side Java
    Browsers
    Graphic Design
    Big Business starts using the web
    10/24/09
    4
    Yahoo! Presentation Template, Confidential
  • 5. Internet Architect – Examen
    Notes
    Server side Java
    Marimba
    WebLogic
    JDBC
    Fat web clients
    10/24/09
    5
    Yahoo! Presentation Template, Confidential
  • 6. Sales Engineer – WebLogic
    Notes
    Appservers
    Enterprise use of Java, Internet and Browsers
    World Travel
    Big companies versus little companies
    10/24/09
    6
    Yahoo! Presentation Template, Confidential
  • 7. CTO – MetaMarkets
    Notes
    Power of the crowd
    Informix DB Again
    ATG Dynamo
    Video and Robotics
    Oreilly BBS system
    Custom Bulletin Board System
    Talking to VCs
    Spending too much money
    10/24/09
    7
    Yahoo! Presentation Template, Confidential
  • 8. Junior CTO – BEA Systems
    Notes
    Back to the Enterprise
    Focus on ASIA
    Software infrastructure getting commoditized
    Open source begins to make a dent
    Clouding computing starts to happen
    The dynamics of startups changed forever
    Mobile will be big
    10/24/09
    8
    Yahoo! Presentation Template, Confidential
  • 9. Pulling the rip cord
    Notes
    Living in Thailand
    Going to Thai school
    Hacking on wordpress, Google APIs, Yahoo APIs
    Durianseed.com
    Building companies is totally different
    Exploring SE Asia
    10/24/09
    9
    Yahoo! Presentation Template, Confidential
  • 10. Director YDN SE Asia - Yahoo
    Notes
    Back to corporate life but no suit and tie. 
    Talking to startups
    It’s a different world but yet not much has changed
    What to work on
    Search commoditizing ideas
    Enterprise software maturing
    Mobile is the big one
    Building your network
    10/24/09
    10
    Yahoo! Presentation Template, Confidential
  • 11. The Future Web
    • Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a niche
    • 12. Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend
    • 13. A site is valued on the audience or revenue it can generate – not the technology employed
    • 14. Web 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required
  • How to get there
    • Open source is a huge piece in reducing licensing costs but it is not enough – enter cloud computing
    • 15. Social features are considered defacto now – not just the icing on the cake
    • 16. Location based services becoming a common factor due to the mobility wave
    • 17. The web ID, profile or Authentication is becoming a service
    • 18. Content is still king but it comes from everywhere
  • Why care about Yahoo! ?
  • How Yahoo helps
    Yahoo Developer Network has a plethora of goodies for developers – not covering them all here but many of them
    • Utilities
    Tools and APIs to help you build better, feature rich sites more quickly
    • Services
    Web services to help you conquer the masses
    • Location Based Awareness
    Become location aware – don’t forget maps
    • Socialize – extend your reach
    Tools to socialize your site plus the ability to reach the massive Yahoo audience
  • 24. Visualize the Yahoo Stack
    Maps
    FE
    GP
    PM
    Flickr
    Weather
    Upcoming
    Location & Maps
    Content
    AB
    Mail
    Dir
    S & U
    YAP
    YUI
    Pipes
    YQL
    Bprint
    Social
    Yahoo Tools & Utilities
    BOSS
    Search
    Your Website
    Y! Id, OAuth, OpenID
    SearchMonkey
  • 25. Content is King!
    Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around it
    Make simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more content
    Flickr, Weather, Upcoming
    YQL hits the spot again
    select * from flickr.photos.search where text="singapore" limit 10
    select * from weather.forecast where location="THXX0002”
    select start_date from upcoming.events where woeid=23424948
  • 26. Summation
    • Resources
    http://developer.yahoo.com
    • Meme
    http://meme.yahoo.com/smittyydn/
    http://www.facebook.com/michaelfs
    • Slides
    • 27. http://www.slideshare.net/dreampipe
    • 28. Win a trip to Jakarta!
    • 29. http://advision.webevents.yahoo.com/openhackday09
    • 30. Open Hack Day Indonesia
    • 31. http://icanhaz.com/openhacksea/
  • Mark Pincus – From Zynga (Farmville)
    • Web 1.0 was discovery of the web and links
    • 32. Web 2.0 was the Google, both search and AdSense
    • 33. Web 3 is the App Economy
    • 34. The currency of this realm is what users want to talk about and like, “social breadcrumbs”
    • 35. Social plumbing – host portals – social applications.
    • 36. Facebook is plumbing and the portal.
    • 37. But don’t believe this is going to end with Facebook.
    • 38. There will be many forms of social plumbing and portals.
    10/24/09
    Yahoo! Presentation Template, Confidential
    18
  • 39. Mary Meeker – From Morgan Stanley
    • Location-based services are the “secret sauce” of what makes the mobile web interesting.
    • 40. The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.
    • 41. And usage share versus market share of the iPhone is incredible, meaning it will only grow.
    • 42. Facebook is becoming the multimedia repository, and it will allow you to do so much.
    • 43. Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..
    10/24/09
    Yahoo! Presentation Template, Confidential
    19