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Echelon Conference
 

Echelon Conference

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My slides for the echelon event in Singapore

My slides for the echelon event in Singapore

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    Echelon Conference Echelon Conference Presentation Transcript

    • The Trend is your friend!
      Michael
      Smith
      director, yahoo developer network
      smitty@yahoo-inc.com
    • Introduction
      Who am I?
      I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia
      I travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doing
      I love my job!
      Home School, AS Computer Science, and lots of Travel
      Let’s begin
      10/24/09
      2
      Yahoo! Presentation Template, Confidential
    • Tech Support – State Net
      Notes
      Pc Help Desk
      Informix Databases
      Huge Sun Machines
      Modems
      VT 100 Terminals
      Data is King
      10/24/09
      3
      Yahoo! Presentation Template, Confidential
    • Web Developer – The Marketing Store
      Notes
      Client side Java
      Browsers
      Graphic Design
      Big Business starts using the web
      10/24/09
      4
      Yahoo! Presentation Template, Confidential
    • Internet Architect – Examen
      Notes
      Server side Java
      Marimba
      WebLogic
      JDBC
      Fat web clients
      10/24/09
      5
      Yahoo! Presentation Template, Confidential
    • Sales Engineer – WebLogic
      Notes
      Appservers
      Enterprise use of Java, Internet and Browsers
      World Travel
      Big companies versus little companies
      10/24/09
      6
      Yahoo! Presentation Template, Confidential
    • CTO – MetaMarkets
      Notes
      Power of the crowd
      Informix DB Again
      ATG Dynamo
      Video and Robotics
      Oreilly BBS system
      Custom Bulletin Board System
      Talking to VCs
      Spending too much money
      10/24/09
      7
      Yahoo! Presentation Template, Confidential
    • Junior CTO – BEA Systems
      Notes
      Back to the Enterprise
      Focus on ASIA
      Software infrastructure getting commoditized
      Open source begins to make a dent
      Clouding computing starts to happen
      The dynamics of startups changed forever
      Mobile will be big
      10/24/09
      8
      Yahoo! Presentation Template, Confidential
    • Pulling the rip cord
      Notes
      Living in Thailand
      Going to Thai school
      Hacking on wordpress, Google APIs, Yahoo APIs
      Durianseed.com
      Building companies is totally different
      Exploring SE Asia
      10/24/09
      9
      Yahoo! Presentation Template, Confidential
    • Director YDN SE Asia - Yahoo
      Notes
      Back to corporate life but no suit and tie. 
      Talking to startups
      It’s a different world but yet not much has changed
      What to work on
      Search commoditizing ideas
      Enterprise software maturing
      Mobile is the big one
      Building your network
      10/24/09
      10
      Yahoo! Presentation Template, Confidential
    • The Future Web
      • Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a niche
      • Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend
      • A site is valued on the audience or revenue it can generate – not the technology employed
      • Web 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required
    • How to get there
      • Open source is a huge piece in reducing licensing costs but it is not enough – enter cloud computing
      • Social features are considered defacto now – not just the icing on the cake
      • Location based services becoming a common factor due to the mobility wave
      • The web ID, profile or Authentication is becoming a service
      • Content is still king but it comes from everywhere
    • Why care about Yahoo! ?
      • SEA users on Yahoo!:
      • 63 million
      • SEA users on Yahoo! Mail:
      • 30 million
      • SEA users on Yahoo! FP:
      • 45 million
    • How Yahoo helps
      Yahoo Developer Network has a plethora of goodies for developers – not covering them all here but many of them
      • Utilities
      Tools and APIs to help you build better, feature rich sites more quickly
      • Services
      Web services to help you conquer the masses
      • Location Based Awareness
      Become location aware – don’t forget maps
      • Socialize – extend your reach
      Tools to socialize your site plus the ability to reach the massive Yahoo audience
    • Visualize the Yahoo Stack
      Maps
      FE
      GP
      PM
      Flickr
      Weather
      Upcoming
      Location & Maps
      Content
      AB
      Mail
      Dir
      S & U
      YAP
      YUI
      Pipes
      YQL
      Bprint
      Social
      Yahoo Tools & Utilities
      BOSS
      Search
      Your Website
      Y! Id, OAuth, OpenID
      SearchMonkey
    • Content is King!
      Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around it
      Make simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more content
      Flickr, Weather, Upcoming
      YQL hits the spot again
      select * from flickr.photos.search where text="singapore" limit 10
      select * from weather.forecast where location="THXX0002”
      select start_date from upcoming.events where woeid=23424948
    • Summation
      • Resources
      http://developer.yahoo.com
      • Meme
      http://meme.yahoo.com/smittyydn/
      http://www.facebook.com/michaelfs
      • Slides
      • http://www.slideshare.net/dreampipe
      • Win a trip to Jakarta!
      • http://advision.webevents.yahoo.com/openhackday09
      • Open Hack Day Indonesia
      • http://icanhaz.com/openhacksea/
    • Mark Pincus – From Zynga (Farmville)
      • Web 1.0 was discovery of the web and links
      • Web 2.0 was the Google, both search and AdSense
      • Web 3 is the App Economy
      • The currency of this realm is what users want to talk about and like, “social breadcrumbs”
      • Social plumbing – host portals – social applications.
      • Facebook is plumbing and the portal.
      • But don’t believe this is going to end with Facebook.
      • There will be many forms of social plumbing and portals.
      10/24/09
      Yahoo! Presentation Template, Confidential
      18
    • Mary Meeker – From Morgan Stanley
      • Location-based services are the “secret sauce” of what makes the mobile web interesting.
      • The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.
      • And usage share versus market share of the iPhone is incredible, meaning it will only grow.
      • Facebook is becoming the multimedia repository, and it will allow you to do so much.
      • Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..
      10/24/09
      Yahoo! Presentation Template, Confidential
      19