EL PRECIO_FIJACION DE PRECIO
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EL PRECIO_FIJACION DE PRECIO

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EL PRECIO_FIJACION DE PRECIO EL PRECIO_FIJACION DE PRECIO Presentation Transcript

  • “INSTITUTO TECNOLOGICO SUDAMERICANO”
    MARKETING
    PRIMERO “A”
    ERIKA CRIOLLO
    EL PRECIO Y SU FIJACION
  • EL PRECIO
  • Perspectivas del precio
  • FIJACION DE PRECIOS
  • FIJACION DEL PRECIO DESDE EL PUNTO DE VISTA DEL MARKETING
  • RELACION DE CALIDAD/PRECIO
  • PRECIO DE PRESTIGIO