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# Fertility & Health 2

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### Fertility & Health 2

1. 1. F'j_"~ _ P I N o~’I rJ: ,_, ’.| 9 N ‘"0 hr-. % I-£5 " , _ ‘ | --N L ‘ ~ . “I\$ . ‘. a; ,§: h~. ._i_ . I . .-. '’i'z . . ". ‘~. ‘1. 's‘; =.’-.2‘. -‘ 2 To 1 " ' 3‘! 3'-. -"“"' ‘- ‘ ' I ‘. I . -I" . ' ‘n ' ‘ H "H-‘i‘l P " 43%’ ‘J ' ' . '-"-L L ‘ '1‘ rs‘ I5 ' I '. _ ~' “ | 'I . I_ :3 ‘. ,5. . P‘ L; : n’: F“! «- I. .. : .._: .'. ‘.‘L. ‘. . i If. ,I If I. "1."-"'. ~:--'. ‘] . '- I "“‘ I I ‘Ir : '*L‘'. E‘ , 3%"! II 1 5 I” '. ,;*-. '-. L . :-g: I . »'': 'I I« s" N. - -' “ t~7~. - 2’ . -’ '” -L 3"“ l‘. "?. "'I'-‘l. . 1. - __ -; Q ' _. ‘v~! I."‘f. ': ‘r~: | ‘ta F"]nZ§. . if P‘ .
2. 2. THE FERTILITY TREND ° For women, fertility has always been a major concern, they . '.- ' solved through prayers or ‘ whatever before consulting a "'0 doctor. . : ° From old times women have "ﬁe always tried to ﬁnd a way or to become pregnant at all cost. or ‘. ' to avoid it. - ‘ ° Since the 20th century and thanks to the progress of the medicine, a woman has now in hands the tools to decide or not to be pregnant and if she wants she can chose among varied solutions to make it happen. ‘I .1
3. 3. FERTJLJTY J3 NOW A l‘jJ; T'J”E'. R OF CC)JjJJ}JUJJJT Y A couple who wants ° children can get help to conceive. A woman who wants a child on her own can get one even if she has no man in her life. Homosexual from both sex can conceive children and be parents. In all cases the children can be genetically theirs.
4. 4. »--- JOURNALITS I61 I= R%r ”E°'°*“L MALE ORRANISATI NS PATIENTS HEALTHCARE FEMALE INSURANCE PATIENTS ‘1' SPERM °°°T°R m_Y___. ... -v oouons am PAYERS / / Dgﬁggs PHARMACIST RESEARCHERS FAMIUY cmscrvsns ”"5'°'”"°
5. 5. 'rJE. ALT'rJ 2.0 TREND An AIt: .toIny of Elnerglng i‘ct'. '.'0I! ;ccl SoI‘tx'. ':—. Iv; . lOEIt! —5 at the Beginning of the 2: 'CenttJr*, *: Web 2.0 and Enterprise 2.0 Svarcil , ' L/ rt}-:5 W Atlrtrowvg ;3‘: IiW Nitk‘-‘OH-IS. — ‘:7 J Data, and SOl{Wdl'c , ,“%b20 Connected I Deuces d P’ l’ , an cope Because today's medical knowledge is to vast for any doctor to know It all, there is a need for gathered informations in one point ased on wikipedia model. Thanks to U tube, Facebook, blogs, interactives journals and other videos, there is a production and a need for user generated content (patients or healthcare providers). Healthcare sector is also now a communi of researchers, patients, octors, journalists or other people who thrive to communicate their knowledge permanents new datas, or expertise and make money.
6. 6. HEALTHCARE COMMUNITIES: EXPERTISE AND EXPERIENCE ° The mix between the two themes and trends create multi communities who need to communicate whith each others. - Health 2.0 is the perfect platform to allow those differents communities for an easy transfer of information. ° It creates a new disruptive business mode| .The communication about ferility is my example to illustrate this phenomenon.
7. 7. PATIENTS GAINED AUTONOMY ° Before doctors were talking to patients. ° Before hospitals, pharmadsts and doctors were the only one to guide the patients. ° Before doctors had mostly the last word because he was the expert. Today patients talk directely to patients. Patients get their information directly from internet through varied websites. Tendancy of the patient to self information, self diagnosis and self health caring through Health 2.0 tools.
8. 8. BONUS POINTS
9. 9. VISUAL OF THE TREND