Innovation at EMC


                                                         Jeffrey Nick
                                ...
Disclaimer

     This presentation contains “forward-looking statements.” Your actual results could differ
     materially...
Forces in the IT Vortex

           Interaction                                              Applications
   bandwidth &
 ...
Inflection Points: Moving to the Next Paradigm



            Interaction                                             Appl...
Inflection Points: Moving to the Next Paradigm



            Interaction                                                 ...
Inflection Points: Moving to the Next Paradigm



            Interaction                                                 ...
Inflection Points: Moving to the Next Paradigm
                                                                        Saa...
Inflection Points: Moving to the Next Paradigm
                                                                        Saa...
Harnessing Innovation




                                                         9
© Copyright 2007 EMC Corporation. All...
EMC Innovation Conference 2007
    Recognizing the Innovative Brilliance of our People


 Event
         –     16th-18th ...
Innovation Conference Video




                                                         11
© Copyright 2007 EMC Corporati...
EMC Innovation Network




                                                         12
© Copyright 2007 EMC Corporation. A...
EMC Innovation Network
                                                          Edgeless



               Interaction   ...
University Research Partners
                             Global Collaborations Expand Knowledge
                     in S...
Solution Evolution

                              Current                     Global      Customer
                       ...
Innovation 2.0

                           Advanced                           Global              Customer
               ...
EMC’s Innovation Ecosystem
                                                           Proof of Concepts

           EMC De...
Innovate or Languish




                                                         18
© Copyright 2007 EMC Corporation. All...
^innovation


                                                                       19
© Copyright 2007 EMC Corporation. ...
Business IT Insight
Mapping the Business to IT

Problem                                                  Approach
IT asset...
Some Potential Dashboard Data and Views
                                                       Understand what phases of
 ...
A Web 2.0 Approach to Total Customer Experience
Visual Data Center Map

Problem                                           ...
Correlate Topology Data with Non-Modeled Data
                       Mashups




                          Modeled Data   ...
VIEW FS
Break Out of Navigating Folder Hierarchies

Problem                                                  Approach
Diff...
25
© Copyright 2007 EMC Corporation. All rights reserved.
Business Continuity Compliance
Aligning Protection Requirements with the Business

Problem                                ...
Service goes is described in terms of application
As time level on the - Service Level Monitoring
Business Continuity data...
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Jeffrey Nick

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Jeffrey Nick

  1. 1. Innovation at EMC Jeffrey Nick Chief Technology Officer Senior Vice President EMC Corporation 14th November 2007 1 © Copyright 2007 EMC Corporation. All rights reserved.
  2. 2. Disclaimer This presentation contains “forward-looking statements.” Your actual results could differ materially from those projected in these forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) any other events and factors beyond our control. EMC disclaims any obligation to update any such forward-looking statements after the date of this presentation.  2 © Copyright 2007 EMC Corporation. All rights reserved.
  3. 3. Forces in the IT Vortex Interaction Applications bandwidth & integration worldwide access Security information complexity growth Information Infrastructure 3 © Copyright 2007 EMC Corporation. All rights reserved.
  4. 4. Inflection Points: Moving to the Next Paradigm Interaction Applications Service- oriented Security Virtualization Model-based IT insight IT service orchestration Information Infrastructure 4 © Copyright 2007 EMC Corporation. All rights reserved.
  5. 5. Inflection Points: Moving to the Next Paradigm Interaction Applications Service- oriented Security Virtualization Model-based IT insight IT service orchestration Information Infrastructure Data classification Compliance Policy-based ILM automation 5 © Copyright 2007 EMC Corporation. All rights reserved.
  6. 6. Inflection Points: Moving to the Next Paradigm Interaction Applications Metadata modeling Ontological navigation Knowledge from info Service- Semantic oriented Security Virtualization Model-based IT insight IT service orchestration Information Infrastructure Data classification Compliance Policy-based ILM automation 6 © Copyright 2007 EMC Corporation. All rights reserved.
  7. 7. Inflection Points: Moving to the Next Paradigm SaaS Edgeless Web 2.0 Applications Interaction Applications Metadata modeling Ontological navigation Knowledge from info Service- Semantic oriented Security Virtualization Model-based IT insight IT service orchestration Information Infrastructure Data classification Compliance Policy-based ILM automation 7 © Copyright 2007 EMC Corporation. All rights reserved.
  8. 8. Inflection Points: Moving to the Next Paradigm SaaS Edgeless Web 2.0 Applications Interaction Applications Metadata modeling Ontological navigation Knowledge from info Service- Semantic oriented Security Virtualization Model-based IT insight IT service orchestration Information Infrastructure Data classification Compliance Policy-based ILM automation 8 © Copyright 2007 EMC Corporation. All rights reserved.
  9. 9. Harnessing Innovation 9 © Copyright 2007 EMC Corporation. All rights reserved.
  10. 10. EMC Innovation Conference 2007 Recognizing the Innovative Brilliance of our People  Event – 16th-18th October 2007 – EMC Franklin, 400 attendees – Broadcast worldwide – Open to all departments worldwide, not just technical  Conference format – Topical sessions – Innovation showcase – Gala and award reception  Recognizing Distinguished Engineers and Fellows  Honored 11 people who filed 5 or more patents Innovation Showcase in less than 12 months 410 abstracts  Focusing on new business models, 25 countries processes or products 254 individuals 10 © Copyright 2007 EMC Corporation. All rights reserved.
  11. 11. Innovation Conference Video 11 © Copyright 2007 EMC Corporation. All rights reserved.
  12. 12. EMC Innovation Network 12 © Copyright 2007 EMC Corporation. All rights reserved.
  13. 13. EMC Innovation Network Edgeless Interaction Applications Service- Semantic oriented Security Information Infrastructure Policy-based 13 © Copyright 2007 EMC Corporation. All rights reserved.
  14. 14. University Research Partners Global Collaborations Expand Knowledge in Strategic Areas of Future Information Infrastructure Indiana University Renmin University of Center for Data & China Search Informatics University of Huazhong University of Massachusetts at Science & Technology Amherst Carnegie Mellon University Parallel Data Lab Fudan Univeristy Wuhan University 14 © Copyright 2007 EMC Corporation. All rights reserved.
  15. 15. Solution Evolution Current Global Customer Products Services Solutions New Integrated Products 15 © Copyright 2007 EMC Corporation. All rights reserved.
  16. 16. Innovation 2.0 Advanced Global Customer Technology Services Solutions Customer Influence Component Solution Architecture assembly vs Components custom integration Accelerate Development Products 16 © Copyright 2007 EMC Corporation. All rights reserved.
  17. 17. EMC’s Innovation Ecosystem Proof of Concepts EMC Developers Network New Technology Ventures Strategic Alliances Mergers & Customer Acquisitions Centers of Excellence Open Source Information IT Advisory Council Global Services Infrastructure Technology Ventures Customer Council Reference Architecture EMC Innovation Network 17 © Copyright 2007 EMC Corporation. All rights reserved.
  18. 18. Innovate or Languish 18 © Copyright 2007 EMC Corporation. All rights reserved.
  19. 19. ^innovation 19 © Copyright 2007 EMC Corporation. All rights reserved.
  20. 20. Business IT Insight Mapping the Business to IT Problem Approach IT assets are not tied Bridge the gap between business & IT to the business End-to-end dependencies between business processes and IT assets Unable to monitor business Correlate between IT failures and processes with IT assets for compliance violations failures, degradations and service level violations Unable to understand Provide for business impact business impact to Each IT element has a value assess risk Flexible framework for calculation of IT element value 20 © Copyright 2007 EMC Corporation. All rights reserved.
  21. 21. Some Potential Dashboard Data and Views Understand what phases of Incident Impact Analysis Estimate when you will Process Details processes are impacted and how begin to Value in Process Value in Process noticeably seeRisk the effects of the Value in Flight potential-revenue is sitting atat each Value phase of a process right (historical) business IT incident on the Actuals now Srvc Req Service Delivery $12,144 $19,900 $5,785 $11,321 $8,000 Process $7,000 Order Entry Production Packaging Delivery Billing $13,035 $28,479 $21,200 $19,232 $10,562 $6,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 (thous ands ) $5,000 Incident Repair Analysis $4,000 (thousands) $3,000 Order Entry Forecast of Value Deferred per Incident Packaging (revenue deferred to next quarter) $2,000 Service Request $60,000 $1,000 $50,000 Quantitatively see the incidents, and Prioritize among $0 5-Apr 10-Apr 15-Apr 20-Apr 25-Apr 30-Apr 5-May amountDateunderstand how long you have to ofRevenue Recognition revenue put at- $40,000 Forecast of (thousands) risk by each IT incident it negatively fix them before $30,000 Incidents at-a-glance impacts the quarter Location Value at Risk $20,000 1Order Entry $13,035 $10,000 2Packaging $62,715 3Service Request $5,785 $0 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr Date of Incident Resolution 21 © Copyright 2007 EMC Corporation. All rights reserved.
  22. 22. A Web 2.0 Approach to Total Customer Experience Visual Data Center Map Problem Approach View the complete picture of Rich Internet Applications (RIA/AJAX) the customer’s data center is for visualization of modeled I/O paths expensive Correlate information from Utilize mashups of non-modeled and files such as logs and event modeled data center elements transcripts is manual and Ad hoc IT search for data center error prone elements and events Understand what components Visual notifications through mashups of the data center have changed on the data center map Determine whether the Assess compliance to configuration configuration is conformant policies using the modeled data with best practices center elements 22 © Copyright 2007 EMC Corporation. All rights reserved.
  23. 23. Correlate Topology Data with Non-Modeled Data Mashups Modeled Data Non-Modeled Data Topology of elements Event logs Product logs Customer Information Management IT Search (CIM) model of data center Generalized Data Path 23 © Copyright 2007 EMC Corporation. All rights reserved.
  24. 24. VIEW FS Break Out of Navigating Folder Hierarchies Problem Approach Difficult to find and access Tags on content information that you need Automatic and user generated Access information from anywhere Unable to retrieve specific Travel back in time to retrieve versions versions of content or deleted content based on any specific time range Undefined information Search by using context that is relationships meaningful to you Instantly find content based on use in context 24 © Copyright 2007 EMC Corporation. All rights reserved.
  25. 25. 25 © Copyright 2007 EMC Corporation. All rights reserved.
  26. 26. Business Continuity Compliance Aligning Protection Requirements with the Business Problem Approach Customers believe they have Model data center recovery points to recoverable environments prove recoverability There is no ongoing assessment of recoverability Myriad of options for replication Understand the linkage between the and complex failure modes recovery options and the recovery points Changes made in the data Monitor the recovery points center may lead to recovery Alert when there is inconsistency compliance issues 26 © Copyright 2007 EMC Corporation. All rights reserved.
  27. 27. Service goes is described in terms of application As time level on the - Service Level Monitoring Business Continuity database instance expands…. Policy: Protect database so that no data is lost The inconsistency raises alerts/events 3 to appropriate storage and database admins for corrective action Service Level DATABASE 2 Compliance Engine Monitors recovery points logfiles Data logfiles Mirror Secondary (R2) Primary (R1) 1 4 Synchronous Replication Inconsistency is resolved 27 © Copyright 2007 EMC Corporation. All rights reserved.

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