Loren Mc Donald
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Loren Mc Donald Loren Mc Donald Presentation Transcript

  • The Stand Alone Email is Dead: Now What? Digital Publishing & Advertising Conference
  • Speakers
    • Loren McDonald (moderator)
      • VP, Industry Relations – Silverpop
    • Dave Hendricks
      • Executive Vice President Operations, Datran Media
    • Jose Cebrian
      • Group Director, Acxiom Digital
    • Jeanniey Mullen
      • Founder, eec/CMO Zinio
  •  
    • The Stand Alone Email is Dead:
    • Now What?
    • No it isn’t.
    • Is The Stand Alone Email Dead?:
    • Now What?
  • The Opportunity Well-executed multi-channel marketing campaigns generate a sales lift ranging form 7-34%. Source: Internet Advertising Bureau
  • … But Is It Happening?
  • Standalone Email is Alive and Well
    • What is changing:
      • Consumer Demographics and Behavior
      • Preferences/Channel Mix
      • How email is used…
  • One Example: Email is Replacing and Co-Existing
    • Dave Hendricks
      • Executive Vice President, Operations
      • Datran Media