Loren Mc Donald

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Loren Mc Donald

  1. 1. The Stand Alone Email is Dead: Now What? Digital Publishing & Advertising Conference
  2. 2. Speakers <ul><li>Loren McDonald (moderator) </li></ul><ul><ul><li>VP, Industry Relations – Silverpop </li></ul></ul><ul><li>Dave Hendricks </li></ul><ul><ul><li>Executive Vice President Operations, Datran Media </li></ul></ul><ul><li>Jose Cebrian </li></ul><ul><ul><li>Group Director, Acxiom Digital </li></ul></ul><ul><li>Jeanniey Mullen </li></ul><ul><ul><li>Founder, eec/CMO Zinio </li></ul></ul>
  3. 4. <ul><li>The Stand Alone Email is Dead: </li></ul><ul><li>Now What? </li></ul><ul><li>No it isn’t. </li></ul>
  4. 5. <ul><li>Is The Stand Alone Email Dead?: </li></ul><ul><li>Now What? </li></ul>
  5. 6. The Opportunity Well-executed multi-channel marketing campaigns generate a sales lift ranging form 7-34%. Source: Internet Advertising Bureau
  6. 7. … But Is It Happening?
  7. 8. Standalone Email is Alive and Well <ul><li>What is changing: </li></ul><ul><ul><li>Consumer Demographics and Behavior </li></ul></ul><ul><ul><li>Preferences/Channel Mix </li></ul></ul><ul><ul><li>How email is used… </li></ul></ul>
  8. 9. One Example: Email is Replacing and Co-Existing
  9. 10. <ul><li>Dave Hendricks </li></ul><ul><ul><li>Executive Vice President, Operations </li></ul></ul><ul><ul><li>Datran Media </li></ul></ul>

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