Mandi Bateson | April 2010<br />BIG ON YOUTUBE<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.n...
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Source: Sysomos http://www.sysomos.com/reports/video/<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />This is Australia<br />70% of AU internet users visit the site<br ...
March 2010<br />How social media has changed the way we engage on the web<br />
CONTENT<br />What makes a great video?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />DRAMA<br />fun<br />CONTROVERSY<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />INVEST IN GOOD CONTENT<br />AND MAKE IT SERVE MULTIPLE PURPOSES<br...
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Production considerations<br />Cameramen?<br />Editing?<br />Permi...
THE Set up<br />How do you get started?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
March 2010<br />How social media has changed the way we engage on the web<br />Source: namechk.com<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
reporting<br />How do you know it’s working?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.n...
www.daemondigital.com<br />© Daemon Group 2010<br />Visit us at daemongroupblog.com and follow us @daemondigital<br />Mand...
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Big on YouTube

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It's not as easy as it sounds. So what do you need to consider if you want to get social with video content?

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  • YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
  • http://www.sysomos.com/insidetwitter/geography
  • Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
  • Episodic content, breakdown into categories or themes
  • Flickr groups - categories
  • Go viral
  • Visit namechk.com to check the availability of your username across various social networks
  • MySpace plans to launch a new video product
  • Music – copyrights
  • In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
  • Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.
  • Big on YouTube

    1. 1. Mandi Bateson | April 2010<br />BIG ON YOUTUBE<br />
    2. 2. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
    3. 3. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Source: Sysomos http://www.sysomos.com/reports/video/<br />
    4. 4. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    5. 5. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />
    6. 6. March 2010<br />How social media has changed the way we engage on the web<br />
    7. 7. CONTENT<br />What makes a great video?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    8. 8. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />DRAMA<br />fun<br />CONTROVERSY<br />
    9. 9. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />INVEST IN GOOD CONTENT<br />AND MAKE IT SERVE MULTIPLE PURPOSES<br />EPISODIC  CATEGORICAL<br />
    10. 10. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Production considerations<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />talent?<br />Your objectives?<br />When in doubt . . . <br />KEEP IT SIMPLE, STUPID<br />
    11. 11.
    12. 12. THE Set up<br />How do you get started?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    13. 13. March 2010<br />How social media has changed the way we engage on the web<br />Source: namechk.com<br />
    14. 14. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    15. 15. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    16. 16. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    17. 17. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    18. 18. reporting<br />How do you know it’s working?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    19. 19. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    20. 20. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
    21. 21. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
    22. 22. www.daemondigital.com<br />© Daemon Group 2010<br />Visit us at daemongroupblog.com and follow us @daemondigital<br />Mandi Bateson | Digital Planning Director | @mab397<br />

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