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Vintage is sexy

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  • 1. vintage is sexy martie 2010
  • 2. vintage, in wine-making, is the process of picking grapes and creating the finished product vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine, where Port houses make and declare vintage Port in their best years From this tradition, a common, though incorrect, usage applies the term to any wine that is perceived to be particularly old or of a particularly high quality
  • 3. vintage: original de buna calitate invechit
  • 4. Sursa: http://www.leykom.ro/ 3000 - 500 i.e.n - Firma exterioara. Un semn, pictat atragator pe peretele unei cladiri. Cele mai vechi semne au fost descoperite în ruinele Babilonului, Romei Antice si ale orasului Pompei. In vechea Roma, mesajele promovau jocuri publice, afaceri locale sau pentru a chema alegatorii la vot. 500 de ani mai târziu, comerciantii egipteni amplasau de-a lungul drumurilor publice bucati de stânca în care erau sculptate diverse mesaje în legatura cu produsele sau serviciile oferite. Perioada medievala, publicitate simpla, dar eficienta: folosirea "strigatorilor" cetateni, angajati de catre comercianti, care laudau prin strigate calitatile marfurilor acestora. Mai tarziu, ei au devenit figuri familiare si pe strazile asezarilor coloniale americane. Acesti "strigatori" sunt predecesorii crainicilor moderni care difuzeaza reclame radio sau TV. 1453 - tiparul lui Gutenberg. Tipografii, apoi comerciantii, incep sa utilizeze fluturasi pentru a-si promova produsele. Contineau simboluri specifice breslei si uneori erau lipite pe zidurile orasului. Au fost folosite mult timp, pana in epoca moderna si s-a caracterizat printr-o flexibilitate deosebita, afisele putand fi purtate cu usurinta dintr-o zona in alta.
  • 5. 1472, apare prima reclama in limba engleza, un flyer anuntand vanzarea unei carti de rugaciuni. 200 de ani mai tarziu, primul anunt in ziar ofera recompensa pentru recuperarea a 12 cai furati. In coloniile americane, in primul ziar publicat cu regularitate, Boston Newsletter, au inceput sa se publice anunturi din 1704. 25 de ani mai tarziu, Benjamin Franklin a facut reclamele mai atractive tiparind titlurile cu litere mai mari. 1841 - 1869 - Philadelphia. Volney B. Palmer a deschis un magazin, considerat predecesorul agentiilor de publicitate din zilele noastre. Agentii sai contractau cu ziarele spatii de publicitate la preturi continand discount-uri, urmand apoi ca ele sa fie vandute catre diversi clienti, la un pret mai mare. In 1869 Francis Ayer a fondat N.W. Ayer & Son, agentie care exista si azi. Ayer a modificat practica de pana atunci a agentiilor de publicitate facturand clientilor acelasi pret pe care il contractase, plus un comision agreat de ambele parti. 1880 - David Adania fondeaza prima agentie de publicitate din Romania, care purta numele sau. Pana acum, publicitatea la noi a trecut prin mai multe faze: strigatul marfurilor in fata pravaliilor si in zonele cele mai circulate; "anunciurile" ("instiintarile"), sau "mezaturile", "vanzarile" sau "instiintarile particulare", care erau informatii despre marfa sub forma unor texte scurte si aparusera in ziarele vremii incepand cu anul 1829. Acestea din urma aveau o forma concisa pe care azi o numim "mica publicitate".
  • 6. 1893 - cele mai promovate produse pe plan mondial in aceasta perioada au fost asa- numitele "medicamente patentate". Peste 50 de firme producatoare cheltuiau pe publicitate mai mult de 50.000 de dolari anual. In ultimii 20 de ani, aceste companii au devenit producatori de alimente, sapunuri sau cosmetice. Ele au inceput sa isi promoveze produsele, folosind nume specifice: marcile. Scriptul distinctiv al numelui Coca Cola a fost prima data promovat pe evantaie suvenir, tavi, calendare si multe alte obiecte promotionale, devenind cea mai cunoscuta marca din lume. 1920 - Este anul in care intreaga industrie de publicitate a trecut printr-o transformare masiva, atat din punct de vedere al abordarii, cat si al practicii. Acum, agentiile de publicitate incep sa dezvolte strategii de marketing si copywriting. Mai mult, agentiile au inceput sa efectueze cercetari de piata si studii demografice pentru a putea tinti mai bine consumatorii. Introducerea radioului a creat o noua oportunitate, iar la sfarsitul anilor '20 publicitatea a luat fiinta si in acest domeniu. 1924 - Regina Maria a Romaniei, cunoscuta in toata Europa in urma voluntariatului depus pe frontul Primului Razboi Mondial, a acceptat sa apara intr-o reclama in care sa laude calitatile cremei "Pond's Cold". Acesta a fost primul testimonial din istoria publicitatii. Regina Maria era prima personalitate regala care accepta un astfel de gest. Acest tip de publicitate s-a dovedit a fi in timp unul dintre cele mai credibile si mai eficiente in toata lumea.
  • 7. 1950 - Televiziunea apare inca din anii '40, insa din cauza preturilor ridicate ale televizoarelor si a numarului redus de canale TV, ea nu s-a impus imediat. 10 ani mai tarziu insa, televiziunea surclasase deja radioul. Tonul publicitatii de asemenea s-a schimbat. Nu se mai prezentau doar avantajele produsului promovat, ci se incerca si crearea imaginii sale. Astfel, anuntatorii aveau ocazia sa demonstreze cum se pot utiliza produsele lor si au inceput sa foloseasca pe scara larga personalitati care sa laude produsele in cauza. 1980 - Crestera productiei de masa si rapida imbunatatire tehnologica, aparitia produselor electronice mici (telefoanele, casetofoanele, calculatoarele) care au devenit disponibile publicului larg la preturi accesibile, au devenit tinte si pentru publicitate. Sfarsitul anilor '80 a marcat aparitia culorilor "neon" pe aproape orice obiect care putea fi imprimat. O data cu aparitia calculatorului, s-a dezvoltat si o intreaga industrie de obiecte promotionale legate de acesta: mousepad-uri, wrist rests, mouse holders, screensavers etc. 1990 - Tehnologia digitala a transformat industria outdoor. Panourile publicitare care pana acum erau pictate manual, incep sa fie tiparite cu ajutorul calculatorului. Companiile outdoor ofera o selectie diversificata de formate outdoor: reclame in statiile de autobuz, pe chioscuri, publicitate in aeroporturi, display-ere in marile centre comerciale si pe taxi-uri.
  • 8. oldies
  • 9. Art Poster: A jugendstil style advertisement for beer; artists like Alphonso Mucha, who were known for their advertising art, would have been inspired by the popularity of beer in native Czech Republic; Beer is considered a part of their national heritage.
  • 10. Toulouse-Lautrec, afise “comerciale”
  • 11. Art Poster: Wonderfully bold Advertising poster from Japan, for their Japanese Railways, this vintage advertising poster depicts a Pagoda with beautiful white cherry blossom; quite a contrast to England’s beloved British rail … & its present companies.
  • 12. Advertising Art poster: This popular reproduction poster is a quintessential art- nouveau image, which was heavily influenced by the fashionable vogue for the Orient. It is one of the most famous of all absinthe posters, Absinthe Blanqui's smiling redhead, printed sometime between 1898 and 1901, and probably by Revon.
  • 13. Vintage Advertising Poster: A beautifully authentic poster, this ornamental piece is a brilliant example of advertising from the Art Nouveau period. Designed by Jules Cheret in 1885, this image features a child on a rocking horse, delighting in the numerous toys surrounding her. Originally an advertising piece for a toymaker, this great design is now recognised more now for its exquisite artistic beauty, and has rocketed in popularity after being featured on the wall of Monica's apartment in the popular American sitcom, 'Friends'.
  • 14. Buffalo Bill Wild West Show, 1900
  • 15. Buffalo Bill Wild West Show, 1899, Courier Litho. Co-7
  • 16. Tehnologie - prima masina cu tractiune spate
  • 17. Milwaukee lager Beer
  • 18. Jesse James Production
  • 19. Pawnee Bill Show, 1903
  • 20. Tradecard for Wiedemann Beer
  • 21. Kidney Remedy, 1877
  • 22. Baking Powder, 1885
  • 23. Blue Jeans, 1899
  • 24. Blue Jeans, 1899
  • 25. Empire Sewing Machine, 1870
  • 26. Farm Ad, 1875
  • 27. Get Fat Food, 1895
  • 28. Borax, 1870
  • 29. Children’s Shoes, 1874
  • 30. Coca Cola - 5 cents, 1890
  • 31. Complexion Skin, 1863
  • 32. Denims,
  • 33. Fresh Strawberries, 1868
  • 34. Mincemeat, 1876
  • 35. Order Coal Now, 1918
  • 36. Pain Eliminator, 1863
  • 37. Shoe Ad, 1881
  • 38. Stearns Bicycle, 1896
  • 39. Sterling Ranges, 1896
  • 40. Tomatoes, 1860
  • 41. Washing Machines, 1869
  • 42. Washing Machines,
  • 43. nice visuals
  • 44. 1968-69 Record Cover Folder about a recording company's contest. Artist: John Van Hammersvelp Art Director: George Osaki Advertising Agency: Capitol Records USA 
  • 45. 1968-69 Poster Advertising "End Bad Breath" (Poster for Famous Faces, Inc., as a protest against the war in Viet Nam) Artist: Seymour Chwast USA 
  • 46. 1968-69 Poster Advertising 'I'm right-you're right'. Anti- war poster Artist: Rudolf Altrichter Czechoslovakia 
  • 47. 1971 Poster Advertisement "Johann Sebastian Bach" (Posters from a campaign to create goodwill for West Germany in the United States) Artist: Advertising Agency: Doris + Harald Schülter / Schülter & Schülter Germany 
  • 48. 1971 Poster Advertisement "Romeo and Juliet" (Poster offered as a gift to young couples opening an account with a bank) Artist / Advertising Agency: Nicole Claveloux / AS Minerva Denmark 
  • 49. 1971 Poster Advertisement "Chelsea National Bank" Artist / Advertising Agency: Peter Max USA 
  • 50. 1971 Poster Advertisement "Life is Beautiful - Stay Alive - Don't Smoke Cigarettes" (Poster against smoking issued by the American Cancer Society) Artist / Advertising Agency: Peter Max USA 
  • 51. 1966 Magazine Advertisement Fresh Start USA 
  • 52. 1967 Magazine Advertisement "Honda shapes the world of wheels" Honda USA 
  • 53. 1969 Magazine Advertisement "Pink is for Girls" Lustre Creme USA 
  • 54. 1968 Magazine Advertisement "Test drive a 1969 stereo" General Motors USA 
  • 55. 1966 Magazine Advertisement "The Wizard of Aah's... new 1966 Fairlane convertible" Ford USA 
  • 56. 1961 Magazine Advertisement "Fiat Spider - Fiat 600" Fiat USA 
  • 57. 1963 Magazine Advertisement "1963 Dodge" Dodge USA 
  • 58. 1967 Magazine Advertisement "What's a beautiful girl like you doing with a heavy duty detergent like this?" Cold Power Laundry Detergent USA 
  • 59. 1962 Magazine Advertisement "This calls for Budweiser" Budweiser Beer USA 
  • 60. 1969 Calendar (Cover). "Duco: pitture, smalti, vernici 1969" Advertising Office: Montecatini Edison / Delta Milano, Italy 
  • 61. 1969 Publishing. "Semang, Eschimesi Polari, Maori, Hopi (Gene Lisitzky)" Advertising Office: Il Saggiatore / A. Klinz - Milano, Italy 
  • 62. 1969 Publishing. "I Giorni del Blues (Nat Hentoff)" Advertising Office: Il Saggiatore / A. Klinz - Milano, Italy 
  • 63. 1969 Publishing. "Lolita (Vladimir Nabokov)" Advertising Office: Arnoldo Mondadori Editore / F. Bocca Milano, Italy 
  • 64. 1969 Publishing. "Sipra Uno" Advertising Office: Sipra / A. Donat - Cattin Torino, Italy 
  • 65. 1969 Publishing. "La Parola a Perry Mason (Erle Stanley Gardner)" Advertising Office: Arnoldo Mondadori Editore Milano, Italy 
  • 66. 1969 Poster. "Five British Graphic Designers" Advertising Office: Studio Coppola Milano, Italy 
  • 67. 1969 Publishing. "Publirama Italiano 1967: la pubblicitá e il mercato italiano" Advertising Office: Editrice l'ufficio moderno / A. Testa Milano, Italy 
  • 68. 1969 Poster. "Black & White Scotch Whiskey: People who know the difference" Advertising Office: AG & M Torino, Italy 
  • 69. 1969 Poster. "Bemberg: calze Ortalion" Advertising Office: R. Gruau Milano, Italy 
  • 70. 1969 Magazine Advertisement. "Film Special: bimestrale sui problemi della comunicazione audiovisia" Advertising Office: Studio S & F Cappellato Milano, Italy 
  • 71. 1969 Poster. "Piaggio: chi Vespa mangia le mele" Advertising Office: Leader Genova, Italy 
  • 72. 1969 Poster. "Magazzini Standa: il magazzino della famiglia italiana c'è tutto!" Advertising Office: G. Confalonieri Milano, Italy 
  • 73. 1969 Magazine Advertisement. "Esso: il lavoro dell'uomo rende fertile la terra l'olio mantiene efficiente la macchina" Advertising Office: G. Confalonieri Roma, Italy 
  • 74. 1969 Magazine Advertisement. "Alfieri & Lacroix" Advertising Office: Studio Grignani Milano, Italy 
  • 75. 1969 Magazine Advertisement. "Gioco della Fiat 500 L" Advertising Office: Fiat - Torino, Italy 
  • 76. 1969 Poster. "Fiat: Anti-Congelante" Advertising Office: Fiat Torino, Italy 
  • 77. 1969 Poster. "Upim Scuola" Advertising Office: La Rinascente-Upim Milano, Italy 
  • 78. 1969 Poster. "Valentine" Advertising Office: Olivetti. Ivrea, Italy 
  • 79. 1969 Poster. "Olivetti Lettera 32" Advertising Office: Olivetti. Ivrea, Italy 
  • 80. 1969 Poster. "Citröen Italia: Illuminazione a 4 fari" Advertising Office: Delpire Pubblicità Milano, Italy 
  • 81. shocking / silly
  • 82. famous / testimoniale
  • 83. medicamente
  • 84. legends
  • 85. vintage?
  • 86. the volvo situation
  • 87. propaganda
  • 88. ro
  • 89. beetle, anyone?
  • 90. tired of driving? let’s play.
  • 91. [GATA :D]