NLC/MS Government 2.0 - Enterprise Social Networking


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Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.

• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.

Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.

The presentation will:

1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.

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NLC/MS Government 2.0 - Enterprise Social Networking

  1. 1. ENTERPRISE 2.0: social computing for the public sector Shannon Ryan - President & CEO
  2. 2. The Future... » Click me
  3. 3. A LANDSLIDE VICTORY … on the ./ internet at least. 6
  4. 4. On the eve of the election… 2,500,000 20,000,000 18,000,000 2,000,000 16,000,000 14,000,000 1,500,000 Obama 12,000,000 Obama McCain McCain 10,000,000 1,000,0008,000,000 6,000,000 4,000,000 500,000 2,000,000 0 YouTube channel views 0 Facebook Friends myspace friends Twitter followers
  6. 6. Objectives 1. Provide a clear understanding of the Web 2.0 technologies /Social Computing landscape and give everyone a baseline to move forward 2. Identify and discuss some of the key challenges faced by the public service 3. Explore a few public sector sites that showcase the social computing tenants of: Transparency, Participatory, Collaborative are see how they are changing the dynamics and service delivery models within the Public Sector 4. BREAK 5. Understand how trends outside the firewall influence your own social computing initiative within your intranet – possibly with even greater impact 6. How to answer these important questions Why bother with ESC in the first place? 1. Figuring out the ROI 2. What to expect? 3. 7. Show you a demo of the NLC quick start for ESC on MOSS 8. Give you a roadmap on how to start.
  7. 7. Full disclosure » I am bona-fide cynic in this area. » I’ve been through the internet wars … hell, I remember the browser wars, and when the “fish cam” was the coolest thing on the web » Web 2.0 (or whatever we agree to call it) is new, untested and not fully documented … move carefully » I also did an undergrad in Soviet and Eastern European Studies … so I am big on understanding the theory first, before the code. • That being said… » There are some REALLY interesting, valuable and potentially revolutionary trends happening that have the potential to add significant value to your enterprise.
  8. 8. NLC: Executive Summary Technology Partnerships » Founded in 1995 reference-able clients in private and public sector » Offices in Ottawa and Toronto with global client » Proven expertise in base implementation of leading software » 50+ full-time specialists packages, systems » Privately held integration, and custom company, profitable & development stable » Solutions Groups: » Our goal: leverage the 1. ECM potential of internet technologies to deliver 2. Enterprise Search business value 3. Microsoft Stack » Result: extensive list of 4. Web Marketing
  9. 9. A Sample list of Clients FinServ
  10. 10. NLC Services
  11. 11. Setting the playing field » Are part of a social network? » Book club, chamber of commerce, hockey team, etc. » Are part of an online social network? » FaceBook, Linked-In, MySpace, etc. » Have contributed to or edited a Wikipedia page? » Author a blog(s)? » Use a feed aggregator? » Have created a YouTube video? » Watch YouTube videos? » Use social bookmarking tools? Tweeters or Yammer’s? »
  12. 12. Let’s understand the terminology » RSS » UGC » Mashups » Wiki The elusive Web 2.0 » Blog » Social Bookmarking » Tagging » Twitter
  13. 13. Key challenges to the Public Sector
  14. 14. Key Challenges – the trifecta 1. Aging Population » Rising healthcare costs » Smaller working age population » Knowledge loss » Increasing claims on public pension 2. Increasing Citizen Expectations » Service delivery guarantees » Programs and services tailored to their needs » What I want, when I want it. 3. Emerging Mega Issues » Environment » Health » Trade » Terror » Poverty » Etc.
  15. 15. So how the heck will social computing help with all this? Uh… well, it can’t. Not all of it. That’s why we still need smart people in government.
  16. 16. But it certainly can help “grease the wheels”… » Improve policy outcomes » More efficient use of government information » Streamlined internal operations » Save costs » Attract top talent
  17. 17. The real place it should help »smarter people » Faster cycle time, improved problem-solving, more time on mission, higher morale, etc.…
  18. 18. Exploring the Trends in Social Computing for the Public Sector
  19. 19. KEY CONCEPT 1 Engage the people to collectively build and learn Collaborate
  20. 20. KEY CONCEPT 2 Greater transparency through information dissemination Transparency
  21. 21. KEY CONCEPT 3 build a motivated community: Participatory
  22. 22. END OF PART ONE
  23. 23. Bringing Social Computing inside the Firewall
  24. 24. Why bother with ESC? 1. You have no choice, the trend is irreversible (see next few slides) 2. Your current intranet is dead … or dying 3. It has REAL, but new, business benefits 4. Competitive advantage
  25. 25. What is the ROI? 1. Discover and connect with Experts 2. Share and unlock tacit knowledge 3. Attract (and more importantly, keep) talent 4. Reduces Storage Requirements 5. Increases Availability of People 6. Increases Organizational Productivity 7. Organizational transparency
  26. 26. The real ROI? »smarter people » Faster cycle time, improved problem-solving, more time on mission, higher morale, etc.…
  27. 27. Measuring ROI » How do you measure the impact of any investment in the organization: by its outcomes. » PROBLEM: ROI and accounting are inappropriate measures of performance. » ROI is a relic of the industrial era, when assets were tangible and repetition was the path to success in the factory. Today, the intangible assets you cannot see are far more valuable than those you can.quot;
  28. 28. Trend Number 1 Social Networks will redefine the way we look at work inside the organization
  29. 29. What makes social networks so special? » Social networks are not new… “It may have been possible in the past, for things to have happened in isolation, but from this time forth, the world must be seen as an organic whole, everything affects everything.” Polibius born c. 200, died c. 118 BC Megalopolis, Greece,
  30. 30. What are social networks? » A social network is a social structure made of nodes that are tied by one or more specific types of interdependency. » Or in plain English: » Social networks are essentially about who know who, and who knows what.
  31. 31. Why are social networks important to business? » If you scratch the surface of any business, you’ll find two very different organizations. » The formal organization - the one that can be represented by the boxes of an org chart. » The informal organization - the one shaped by the day-to-day interactions of employees – conversations in hallways or in airport lounges, exchanges of messages through email and voicemail, conversations over a squash game.
  32. 32. Networks in your Organization McKinsey Quarterly Harnessing the power of informal employee networks, 2007 Lowell L. Bryan, Eric Matson, and Leigh M. Weiss
  33. 33. Why should that matter to us? » Unfortunately, most IT systems are geared to the needs of the formal organization and ignore the informal one. » In the “formal organization” software like SAP, PeopleSoft are “enterprise applications” that are designed through elaborate, top-down processes. » The “informal organization” is served, instead, by simpler, personal software … quot;comfort appsquot; like e- mail, PowerPoint, Excel, and the watercooler.
  34. 34. What’s the problem with that?
  35. 35. Most of the really useful information that flows through a organization never gets captured or broadly shared by employees.
  36. 36. The organization loses the ability to truly harness, capture, and learn from the knowledge its employees create
  37. 37. social networks – they’re for kids » In stark contrast to IT systems, social networks shape themselves to their users rather than forcing the users to adapt to preset specifications. » They do what the big enterprise systems so often fail to do: they make the codification and sharing of valuable information easy. » And this MAKES GOOD BUSINESS SENSE!
  38. 38. Ya sure, but Bill said to …
  39. 39. Codified Knowledge vs Context » “using codified knowledge in the form of electronic documents saved time during the task, but did not improve work quality or signal competence to clients, whereas in contrast, sharing personal advice improved work quality and signaled competence, but did not save time,”
  40. 40. Trend number 2 The applications you thought to be “consumer services only” are quickly coming inside the enterprise.
  41. 41. “No company will build or sustain a competitive advantage unless it capitalizes on the combined power of individualized workers and social dynamics.” Gartner Group also predicts that wikis will become mainstream collaboration tools in at least 50% of companies by 2009.
  42. 42. Trend number 3 The rise of user generated content is upon us like a tidal wave – and its coming to your intranet
  43. 43. User generated content » Be afraid » Trust me when I say this – UGC is coming, and if the public web is any indication, there is going to be a tonne of it, and quickly. » How much and how quickly…
  44. 44. How embarrassing, Dad’s on YouTube » Four of the top 8 most trafficked sites on the Internet are social media sites that didn’t exist a few years ago: » (more than 100 million videos are served EVERY day … or for the geeks in the room 550 GB per minute!) » MySpace » FaceBook (bigger than the population of Russia or Japan) » Wikipedia
  45. 45. Trend number 4 The age and demographic profile of your users / customers / employees has shifted
  46. 46. Damn … we are getting older » According to the OPM (Office of Personnel Management) within the US federal government 300,000 or 16% of the total federal workforce will retire by 2010 » 22% of the American workforce holding executive, administrative, and managerial positions are set to retire THIS YEAR » At a local level, the city of Tucson, Az. is just one example of how the retirement wave is breaking over local government » At the end of June 2008, the city had 7 department director vacancies including: police chief, fire chief, finance director, water utility director and neighbourhood services director all due to retirements.
  47. 47. Lets take email for example » Legitimate e-mail will drop to 8% this year, down from 12% last year, according to Redwood City (Calif.) e-mail filtering outfit Postini Inc. » Why? » Perhaps the biggest death knell for e-mail is the anthropological shift occurring among tomorrow's captains of industry, the text- messaging Netgens (16-to-24-year-olds), for whom e-mail is so quot;ovr,quot; quot;dn,quot; quot;w/e (over, done, whatever).“
  48. 48. Successful Strategy Design a solution with a clear purpose (don’t attempt to re-create Facebook or Wikipedia)
  49. 49. Why the intranet? » The intranet is (should be) “the social hub” of your enterprise » Intranets have not lived up to expectations: » Workers not using intranet to do work » They are not adding any value to the corporation » They are getting bigger and more expensive to run » Adoption rates going down » Ineffective for knowledge management » More information is being created every day
  50. 50. Intranets… Expectations Gap Better communications 90% Improved processes 80% Knowledge sharing best practices 72% Improved efficiency 65% Reduction in paperwork 65% Avoid duplication of effort 63% Real time information sharing 55% Cost savings 55% Melcrum intranet survey 2001
  51. 51. Intranet 2.0 roadmap 1. Undertake ONA as a roadmap to understanding your social network 2. Build the framework for content contribution and participation » Individual “my space” pages for EVERYONE » Wiki’s for iteratively refined content » Blogs for sequentially discussed content 3. Begin capturing and categorizing the information » Social Bookmarking and tagging technology 4. Aim for more ad hoc “conversations” » Team sites 5. Implement and tune your search strategy 6. Adoption, adoption, adoption 7. Bring the inside, outside, when appropriate
  52. 52. WARNING! “deep thoughts ahead”
  53. 53. Organizational Network Analysis » ONA is the logical first step in understanding how work actually gets done in you corporation » Identify key knowledge vulnerabilities in a network by virtue of both what a person knows and how their role (or departure) will affect a network » Gives you a target list of who people in your organization trust and interact – use this! » Provides a tangible metric to gauge the success and health of the information flow within your company.
  54. 54. ONA: consulting company source: Rob Cross
  55. 55. Same company: 5 brokers removed source: Rob Cross
  56. 56. Integration of new hires source: Rob Cross
  57. 57. Build the framework for Enterprise 2.0 content creation » My Site / Personal pages » Key in expanding the network and the interactions » Wiki Examples: » A CV Wiki allows all employees to maintain their profile » A project documentation Wiki allows real-time updates to technical docs » A 'How-To' guide that documents the steps of how to handle a public disclosure request. On this same page, they attach the actual template, giving employees everything they need in one place. » Fast, simple, centralized posting of news, announcements by anyone » Blog Examples: » Highlight lessons learned during a project » Employee “profile” blogs » Knowledge leadership
  58. 58. Capture and Categorize » Internal content: » Tagging of content – taxonomies, folksonomies » External content: » Social bookmarking and tagging » Collective intelligence » In-bound RSS feeds facilitate aggregation
  59. 59. Ad Hoc Sites / Communities » We really like SharePoint as a technology to users to create a new, self- contained sites » These grow spontaneously around: » Projects » Committees » Social Activities » May be entirely rogue – not known to intranet » Security and permissions vary
  60. 60. Critical Role of Search » Intranet 2.0, if successful, promises explosion of content » No formal information architecture – it will grow organically, from every angle and corner of your organization » Careful selection of enterprise search solution is critical. Look for: Ability to “trim” results by permissions » » Capability to search structure and unstructured data » Capacity to create collections » Search analytics » Tuning facilities for promoting specific content » Again we like MSFT here for a number of integrated and FAST reasons
  61. 61. Adoption, adoption, adoption » What happens if you throw a party and no one comes? » The “hardest” part of the equation will be the startup and adoption – not the technology » There is a reason all the of the Intranet 2.0 is only as good as content contributors » Keys to success: » Use ONA as your roadmap » Focus on absolutely simple ease of use » Identify likely early adopters and allocate time for their use of intranet » Start small and quietly – have executive promote once it has content/is rolling
  62. 62. Avoiding Social Network Fade » Managing profiles isn’t itself a reason for an app to exist » Give people a reason to come back » Keep it interesting » Lifestream » Comment wall » Status » Notifications
  63. 63. How the Intranet Maturity Model Helps
  64. 64. A few more tips » Assess your organization’s cultural readiness. » Policies are necessary. What can and can’t be done needs to be defined and anonymous postings should not be allowed (everyone needs to own their contribution). » Focus on the people, not the technology. » Everything is about conversation and dialogue. » Everyone gets to have their say. Prepare to relinquish control and share the process.
  65. 65. Possible Next Step » NLC 3 day readiness assessment » NLC Social Networking in the Enterprise Whitepaper coming in early March » More info: Shannon Ryan
  66. 66. Before all this web stuff, how did organizations and corporations function, learn, engage, m ake money, expand, etc.?
  67. 67. A few more tips » Assess your organization’s cultural readiness. » Policies are necessary. What can and can’t be done needs to be defined and anonymous postings should not be allowed (everyone needs to own their contribution). » Focus on the people, not the technology. » Everything is about conversation and dialogue. » Everyone gets to have their say. Prepare to relinquish control and share the process.
  68. 68. Code of Conduct
  69. 69. Possible Next Step » NLC 3 day readiness assessment » NLC Social Networking in the Enterprise Whitepaper coming in early March » More info: Shannon Ryan