According to Marshall McLuhan our perception is deeply influenced once a new medium appears in everyday life and overcomes the one already existent. For instance, the invention of the press brought the cultural dominance of the visual over the oral
As Walter Benjamin (1936) argued, the introduction in the early twentieth century of new techniques to produce, reproduce and circulation works of art on a mass level, has radically changed the attitude towards the art of both artists and the public
New technologies never completely replace old technology… The invention of camera didn’t replace paintings Cars didn’t replace horses
… we generally found new purposes for “old tech” New art movements emerged: Impressionism Cubism Surrealism… New purposes for horse riding
Carlota Perez Where we are now in digital revolution?
Newspaper circulation in U.S is down 7 millions over the last 25 years
Last 5 years unique readers of online newspapers are up 30 million
( Source: Newspaper Association of America )
Chicago Sun-Times, The Star Tribune Holdings Corporation, the Journal Register Company, Philadelphia Newspapers LLC The Rocky Mountain News, Portfolio, PC Magazine Domino, Country Home … ( Source Associated Press ) Bankruptcy!
Advertisers invest strongly on the Web and less and less on printed versions Readers are not stopping reading they rather go on the Internet
With the proliferation of niche titles , it could be argued that magazines share some of the targeted quality of web sites. Magazines could in fact be called “ new old media ” or “ old new media ”
Magazines are old new media that are going to be destructed creatively by digital interactive media
Changing overtime 1942 - A romantic kiss image fully dominates the cover: may it be a consequence of the wide diffusion of photography ? 1897 - Old-fashioned title, no images and index in full 2009 - A well-endowed model in the center and dazzling titles at her sides in a non-linear order as the hyperlinks are arranged on the website