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Challenge Events Presentation Presentation Transcript

  • 1.
    • How Justgiving can increase funds raised
    • 25 September 2008
    • Maya Bull, Account Manager
  • 2. Agenda
    • Overview of Justgiving
    • How can Justgiving help?
    • Increasing Funds through JG: 10 point plan
  • 3. What is Justgiving?
    • Justgiving lets people donate to charities online. It’s easy, quick and tax-friendly.
    • Our goal is to help people raise as much as they can for charity by providing an excellent service to as many people as possible.
  • 4. Who are Justgiving?
  • 5. How can Justgiving help?
    • They don’t need post anything
    • They don’t need to rely on their sponsors word
    • They don’t have to collect the money
  • 6. How can Justgiving help? Potential Donors Your Supporters Our tools allow more of these to engage with more of these, helping you to raise more money! Your Charity
  • 7. A few stats
    • An average Justgiving fundraising page raises more than £550 , before Gift Aid is even added
    • The average donation to a charity through Justgiving is £34
    • Over £330 million has been raised for 5,433 charities
    • Over £1 million raised in one day during the London Marathon
  • 8. Don’t just take our word for it…
    • 87% of our fundraisers rate us 7 out of 10 or above in terms of their satisfaction with Justgiving (with 10 being extremely satisfied). 54.3% rate us 10 out of 10.
    • 92% of fundraisers rated us 7 out of 10 when asked how likely were they recommend JG to a friend (with 10 being they would definitely recommend). 71% gave us 10 out of 10.
  • 9. Don’t just take our word for it…
    • “ Excellent service, more convenient for people to donate and allows me to collect more donations than if I had to manually collect payments”
    • “ It has been fantastic in order to allow people from all over the world to support individuals and charities.”
    • “ Think it's great, takes the leg work and the embarrassment out of fundraising!”
    • “ It's just brilliant and so easy to use. Really saves me having to run about to collect sponsorship and you don't feel like you’re constantly hassling people.”
  • 10. 1. Give advice on using Justgiving “ We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them. We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working! ” Geoff Watson, Fundraising Events Manager - Help the Hospices
  • 11. 2. Include a ‘donate’ link in a prominent position on your website Download Justgiving buttons from the Marketing Resource area: www.justgiving.com/charityaccount
  • 12. http://www.gosh.org/get-involved/hold-your-own-event/
  • 13. 3. Keep your charity event list up-to-date
  • 14. 4. Plan your supporter care
    • Subscribe to page creation and expiry alerts
    Thank people for creating a page, and when the page expires Email donors who want to keep in touch
  • 15. 5. Ensure supporters personalise their page
    • Suggest that they:
    • Upload a picture of themselves
    • Write a compelling personal message as a ‘call to action’
    • Make use of the Flickr and Youtube features on their fundraising pages
  • 16. 6. Provide online material for your supporters www.acorns.org.uk
  • 17. Flickr
  • 18. Guide Dogs http://www.flickr.com/photos/20897464@N03/sets/72157604364981500/
  • 19. 7. Share supporter stories http://justgiving.wordpress.com/category/inspiration-for-fundraisers/
  • 20. 8. Encourage supporters to spread the word via social networking sites like Facebook 20% of people who come to Justgiving, come from Facebook http://apps.facebook.com/justgiving
  • 21. 9. Urge fundraisers to update their page and email their sponsors post-event 20% of donations through Justgiving come in after events http://www.justgiving.com/midlifecrisistriathlon
  • 22. 10. Get Inspiration and Support: JG Blog & Charity Account Area Blog: http://justgiving.wordpress.com/category/justgiving-for-charities/ Charity Account area: https://secure.justgiving.com/CharityAccount/pages/account/login.aspx
  • 23. Any questions?