• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Nm2208 Gestalt Principles
 

Nm2208 Gestalt Principles

on

  • 819 views

 

Statistics

Views

Total Views
819
Views on SlideShare
817
Embed Views
2

Actions

Likes
2
Downloads
42
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Nm2208 Gestalt Principles Nm2208 Gestalt Principles Presentation Transcript

      • GOOD POSTER
      Presented to you by: Cindy Heng Koh Wanying NM2208 Gestalt Principles
      • Proximity
      • -Pink circles placed close together are seen as belonging together.
      • -Picture is very orderly with only a few distinct objects.
      • Similarity
      • -Although the circles are of slightly different sizes, they share the same colour and shape.
      • -The similar circles are seen as belonging together and it creates a holistic image of a paw.
      • Figure & Ground
      • Size
      • -The figure is relatively huge to grab the attention of the viewers.
      • -There are minimal details in the background, thus attention is focused on the main figure.
      • Figure & Ground
      • Contrast
      • -There is stark contrast between the background and the main picture. The background is a plain white and the “paw” is made up of deep pink colours.
      • -There is also contrast between the person and the paw (which is also acting like a hole).
      • Figure & Ground
      • Details
      • -The background is free of details. There is no competing of attention.
      • -There are more details on the person, hence viewers will tend to focus on the person instead.
      • Closure
      • -There is good closure.
      • -Even though the largest circle (paw) is partially covered by the man, viewers can perceive it as a paw.
      • Law of Continuity
      • - Law of continuity allows us to see the circles as a whole picture instead of separate circles.
      • -It also brings the number 2 into the picture as a whole.
      • Overall. the picture is organized and all the details complement each other.
      • The picture is also simplified and unified. The picture gives the impression of belonging as a unit.
      • The picture is also comprehensible by the viewer.
    • BAD POSTER
      • Figure & Ground
      • Size
      • - The main picture of the Samurai no doubt is of a good size to grab viewer’s attention.
      • -However, the other smaller group of pictures seems to be competing for attention as well.
      • Figure & Ground
      • Contrast:
      • -The picture of the man (Samurai) seems to be blending into the background.
      • -No stark contrast between the figure and the background.
      • -Both the background and the main picture are of a similar, dull colour.
      • Figure & Ground
      • Details
      • -The numerous group of pictures in the poster seems to clutter the whole poster.
      • -The smaller text (copy) are not very visible as well.
      • -Both the background and the details seem to be competing for attention.
      • Proximity
      • - The image is highly cluttered with many images in the background as well as in the foreground.
      • - Proximity of the images is in a rather close fashion.
      • - The blending of one picture to another does not justify a sense of closeness. It creates a messy impression instead.
      • Similarity
      • There is an attempt on the designer’s part to place the pictures in a way which are symmetrical to each other.
      • - It is also obvious that the designer wanted to grab attention to the main (bigger) figure.
      • - However, due to the nature and colour of the background images, it makes the whole poster cluttered.
      • Closure
      • Images are placed in an un-orderly fashion.
      • It does not convey a sense of bring complete and holistic.
      • - If we were to take out one element of the picture (i.e. the main picture), we will not be able to identify the picture and message as a whole.
    •