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Nm2208 Gestalt Principles

Nm2208 Gestalt Principles






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    Nm2208 Gestalt Principles Nm2208 Gestalt Principles Presentation Transcript

      Presented to you by: Cindy Heng Koh Wanying NM2208 Gestalt Principles
      • Proximity
      • -Pink circles placed close together are seen as belonging together.
      • -Picture is very orderly with only a few distinct objects.
      • Similarity
      • -Although the circles are of slightly different sizes, they share the same colour and shape.
      • -The similar circles are seen as belonging together and it creates a holistic image of a paw.
      • Figure & Ground
      • Size
      • -The figure is relatively huge to grab the attention of the viewers.
      • -There are minimal details in the background, thus attention is focused on the main figure.
      • Figure & Ground
      • Contrast
      • -There is stark contrast between the background and the main picture. The background is a plain white and the “paw” is made up of deep pink colours.
      • -There is also contrast between the person and the paw (which is also acting like a hole).
      • Figure & Ground
      • Details
      • -The background is free of details. There is no competing of attention.
      • -There are more details on the person, hence viewers will tend to focus on the person instead.
      • Closure
      • -There is good closure.
      • -Even though the largest circle (paw) is partially covered by the man, viewers can perceive it as a paw.
      • Law of Continuity
      • - Law of continuity allows us to see the circles as a whole picture instead of separate circles.
      • -It also brings the number 2 into the picture as a whole.
      • Overall. the picture is organized and all the details complement each other.
      • The picture is also simplified and unified. The picture gives the impression of belonging as a unit.
      • The picture is also comprehensible by the viewer.
      • Figure & Ground
      • Size
      • - The main picture of the Samurai no doubt is of a good size to grab viewer’s attention.
      • -However, the other smaller group of pictures seems to be competing for attention as well.
      • Figure & Ground
      • Contrast:
      • -The picture of the man (Samurai) seems to be blending into the background.
      • -No stark contrast between the figure and the background.
      • -Both the background and the main picture are of a similar, dull colour.
      • Figure & Ground
      • Details
      • -The numerous group of pictures in the poster seems to clutter the whole poster.
      • -The smaller text (copy) are not very visible as well.
      • -Both the background and the details seem to be competing for attention.
      • Proximity
      • - The image is highly cluttered with many images in the background as well as in the foreground.
      • - Proximity of the images is in a rather close fashion.
      • - The blending of one picture to another does not justify a sense of closeness. It creates a messy impression instead.
      • Similarity
      • There is an attempt on the designer’s part to place the pictures in a way which are symmetrical to each other.
      • - It is also obvious that the designer wanted to grab attention to the main (bigger) figure.
      • - However, due to the nature and colour of the background images, it makes the whole poster cluttered.
      • Closure
      • Images are placed in an un-orderly fashion.
      • It does not convey a sense of bring complete and holistic.
      • - If we were to take out one element of the picture (i.e. the main picture), we will not be able to identify the picture and message as a whole.