Gatorade Marketing Campaign Analysis: Rebranding G
Gatorade
1. GATORADE IS THE WORLD'S BEST-SELLING
SPORTS DRINK OF ALL TIME. IT'S IN THE
HANDS OF SERIOUS ATHLETES IN EVERY
SPORT AROUND THE WORLD. GATORADE IS
PART OF ATHLETICS EVERYWHERE, SIMPLY
BECAUSE – LIKE A WORLD CLASS ATHLETE –
IT'S THE BEST AT WHAT IT DOES. GATORADE
DOESN'T JUST TASTE GOOD. IT HAS A JOB TO
DO – MAKE SURE YOU STAY IN THE GAME.
IT DOES THAT BY REPLACING THE FLUIDS
AND MINERALS YOUR BODY LOSES WHEN YOU
WORK HARD OR PLAY HARD. NO SOFT DRINK
OR FRUIT JUICE – OR EVEN WATER – CAN
DO ALL THAT.