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Celebrity Analysis Avril Lavigne & Hayley Williams Tran Ngoc Hoa (Ivy) Batch: BMCD1 0921A Module: Public Relations Lecture...
Outline <ul><li>Objectives </li></ul><ul><li>Introduction </li></ul><ul><li>Media Perceptions </li></ul><ul><li>Comparison...
Objectives <ul><li>Raise awareness about pop punk and punk rock </li></ul><ul><li>Reveal stories behind the stage: challen...
Introduction <ul><li>Music Industry </li></ul><ul><li>Selling recordings, compositions and performances </li></ul><ul><li>...
Media Perceptions <ul><li>Avril Lavigne </li></ul><ul><li>Image perceptions: </li></ul><ul><ul><li>Rock chick </li></ul></...
Media Perceptions <ul><li>Avril Lavigne </li></ul><ul><li>Criticisms: </li></ul><ul><ul><li>Dress code </li></ul></ul><ul>...
Media Perceptions <ul><li>Hayley Williams </li></ul><ul><li>Her band Paramore - a new face </li></ul><ul><li>Great works: ...
Comparison Table <ul><li>Avril Lavigne </li></ul><ul><li>Famous in school with rebellious attitude and tomboy dressing </l...
Comparison Table <ul><li>Pop punk </li></ul><ul><li>Independent artist </li></ul><ul><li>Debuted 3 years earlier but now l...
Comparison Table <ul><li>Ready to hit back any writers who would interpret her wrongly </li></ul><ul><li>Has a lot of drin...
Comparison Table <ul><li>Charity work </li></ul><ul><li>Fashion lines </li></ul><ul><li>Awards </li></ul><ul><li>Still con...
Recommendation <ul><li>Avril Lavigne </li></ul><ul><ul><li>Stick to her own persona </li></ul></ul><ul><ul><li>Fashion des...
Recommendation <ul><li>Hayley Williams </li></ul><ul><ul><li>Solo song “Teenagers” - huge success </li></ul></ul><ul><ul><...
Conclusion <ul><li>Both celebrities succeeded by their talents and hard work </li></ul><ul><li>Personally admire both of t...
Thank you for your kind attention!
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Celeb analysis

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Transcript of "Celeb analysis"

  1. 1. Celebrity Analysis Avril Lavigne & Hayley Williams Tran Ngoc Hoa (Ivy) Batch: BMCD1 0921A Module: Public Relations Lecturer: Ms. Shalu Matani
  2. 2. Outline <ul><li>Objectives </li></ul><ul><li>Introduction </li></ul><ul><li>Media Perceptions </li></ul><ul><li>Comparison </li></ul><ul><li>Recommendations </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Objectives <ul><li>Raise awareness about pop punk and punk rock </li></ul><ul><li>Reveal stories behind the stage: challenges, sacrifices, personal lives </li></ul><ul><li>Further understanding about these two musicians in the industry </li></ul>
  4. 4. Introduction <ul><li>Music Industry </li></ul><ul><li>Selling recordings, compositions and performances </li></ul><ul><li>Competition worldwide </li></ul><ul><li>Complicated market - where music is seen as an instrument </li></ul><ul><li>Trend: country music  dance music </li></ul>
  5. 5. Media Perceptions <ul><li>Avril Lavigne </li></ul><ul><li>Image perceptions: </li></ul><ul><ul><li>Rock chick </li></ul></ul><ul><ul><li>Punk Princess </li></ul></ul><ul><ul><li>Gothic/ Emo </li></ul></ul><ul><li>Influences: </li></ul><ul><ul><li>Fashion </li></ul></ul><ul><ul><li>Teenagers </li></ul></ul><ul><ul><li>Inter-culture </li></ul></ul>
  6. 6. Media Perceptions <ul><li>Avril Lavigne </li></ul><ul><li>Criticisms: </li></ul><ul><ul><li>Dress code </li></ul></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Marriage </li></ul></ul><ul><li>Magazines </li></ul><ul><li>positive articles </li></ul><ul><li>Web news </li></ul><ul><li>negative posts </li></ul>
  7. 7. Media Perceptions <ul><li>Hayley Williams </li></ul><ul><li>Her band Paramore - a new face </li></ul><ul><li>Great works: </li></ul><ul><ul><li>Twilight movie </li></ul></ul><ul><ul><li>Jennifer’s Body movie - solo work </li></ul></ul><ul><li>Her looks </li></ul><ul><li> Basically she is being </li></ul><ul><li>tailed up by the media </li></ul><ul><li>catching every piece </li></ul><ul><li>of news about her </li></ul>
  8. 8. Comparison Table <ul><li>Avril Lavigne </li></ul><ul><li>Famous in school with rebellious attitude and tomboy dressing </li></ul><ul><li>Started in 2002 </li></ul><ul><li>Hayley Williams </li></ul><ul><li>Mostly quiet and shy </li></ul><ul><li>The band wasn’t famous until “Riot!” in 2007 </li></ul>
  9. 9. Comparison Table <ul><li>Pop punk </li></ul><ul><li>Independent artist </li></ul><ul><li>Debuted 3 years earlier but now less famous </li></ul><ul><li>Punk rock </li></ul><ul><li>Lead singer of a band with a solo work </li></ul><ul><li>Has the advantage of a band - more success; along with “Teenagers” </li></ul>
  10. 10. Comparison Table <ul><li>Ready to hit back any writers who would interpret her wrongly </li></ul><ul><li>Has a lot of drinking scandals and marriage criticisms </li></ul><ul><li>Has a more positive image on media </li></ul><ul><li>Always keep a big smile in front of the cameras </li></ul>
  11. 11. Comparison Table <ul><li>Charity work </li></ul><ul><li>Fashion lines </li></ul><ul><li>Awards </li></ul><ul><li>Still concentrating on building the band’s image </li></ul>
  12. 12. Recommendation <ul><li>Avril Lavigne </li></ul><ul><ul><li>Stick to her own persona </li></ul></ul><ul><ul><li>Fashion designs and fragrance </li></ul></ul><ul><ul><li>Ex-husband: be a friend </li></ul></ul><ul><ul><li>Charity works </li></ul></ul>
  13. 13. Recommendation <ul><li>Hayley Williams </li></ul><ul><ul><li>Solo song “Teenagers” - huge success </li></ul></ul><ul><ul><li>Keep it up with the band and achieve more awards </li></ul></ul><ul><ul><li>Open up about herself - share more about her make-ups, dressings, etc. </li></ul></ul>
  14. 14. Conclusion <ul><li>Both celebrities succeeded by their talents and hard work </li></ul><ul><li>Personally admire both of them for their dedication to music all over the world </li></ul><ul><li>These two ladies can do greater things by knowing how to use the media as an instrument - develop new creativity </li></ul><ul><ul><li>Avril: in design, marketing, PR (combining with her fashion and/or music) </li></ul></ul><ul><ul><li>Hayley: songwriting, make-up techniques, fashion leader </li></ul></ul>
  15. 15. Thank you for your kind attention!
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