Your SlideShare is downloading. ×
Alex Gvozden TAC Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Alex Gvozden TAC Slides

3,128
views

Published on

Slides from The Actionscript Conference held at Singapore from Aleksandar Gvozden on topic Flash and SocialNetworking

Slides from The Actionscript Conference held at Singapore from Aleksandar Gvozden on topic Flash and SocialNetworking

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,128
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Actionscript and Socialnetworking by Aleksandar Gvozden [email_address] http://mrsteel.wordpress.com
  • 2. Social networking
    • online communities of people
    • Sharing your interests and activities
    • Interested in others (friends) interests and activities
    • Used by millions of people
    • Most popular MySpace, Facebook, Habbo, Orkut ………
    • Social Network Service
  • 3.
    • Social network – graph based representation of social structure
    • Nodes – individuals, companies
    • Ties – different relationships – friendship, professional, values, ideas, actions…
  • 4. Facebook user social graph
  • 5. Generations of SNSs:
    • Friends list – Classmates.com (first SNS)
    • Social Network – linkedin.com
    • Social Media Sites – facebook, myspace
    Types of SNSs:
    • Online communities, instant messangers…
    • Open,closed
    • Socializing, business oriented, match making, specific
  • 6. Various interactions possible:
    • Communication
      • Media communication
      • One way or two way
      • instant or asynchronous
      • private or public
    • Games
    • Custom apps (music, video)
    Identities:
    • Multiple identities – myspace, facebook …
    • Digital identity –
      • Fragmentation
      • Fantasy
      • Temporary
  • 7. Some numbers :
    • Number of users – questionable stats
      • MySpace – 250M+ (110M active)
      • Facebook – 125M+ (60M active)
      • LinkedIn – 60M+ (30M active)
      • Twitter – 3M+ (probable about half a million active in a one week period)
    • Usage varies
      • 20% - France, Germany, India
      • 50% - Brasil
      • 70% - Korea
    • Marketing success
      • 4 of 10000 comparing to 20 of 10000 on non-SNS websites
  • 8. Actionscript
    • Scripting language, ECMA standard
    • Powering Flash platform
      • Flash
      • Flex
      • AIR
      • Flash Lite
    • Possible to develop without cost (Flex, MTASC)
    • Great community
    • Fast development times
  • 9. Flash on the Web
    • >90% Internet enabled devices
    • Around 30% of all webpages have Flash
    • Flash platform is cross-browser, cross-platform
    • Gives you freedom (fonts, video, audio, graphics)
    • Supporting all of the SNS interactions
  • 10. Current state - SNSs
    • Most of the SNSs have Flash on their landing page (as MP3 or video player, advertisement or …)
    • Almost every SNS have Flash integrated as some of the interactions
      • Mp3 players, video players, widgets, games, messaging
    • Some of the SNS are Flash based
  • 11. Flash based SNSs
    • SNS for young people :
      • Club Penguin
      • Gaia Online
      • Imbee
    • Famster – family network – lot of features including sharing, messaging…
    • Mooble – socializing, Facebook like
    • Latest addition Webbr – visualized network requires FP10 
  • 12. Flash as part of SNSs
    • MySpace – audio, video player, layouts!
    • Facebook – widgets, games, campaigns, 3 rd party video, audio players
    • Online campaigns
      • Viral : ExperienceWii
      • Facebook app : Burn Alter Ego – Coca Cola
    • Rich media ads – rising market including Flash lite on mobile devices
    • AIR apps – AirTalkr, SocialAddict, Twhirl
  • 13. SNSs APIs:
    • SNS should have API in some form – REST, SOAP or …
    • Crossdomain policies are making a problem, restricting access
    • Solution is to use proxy in form of PHP or other Server-side language
    • Facebook - http://code.google.com/p/facebook-actionscript-api/
    • MySpace – OpenSocial - http://developer.myspace.com/community/libs/actionscript3.aspx
    • Twitter – http://code.google.com/p/twitterscript/ Michael Galpin SWX Aral Balkan - http://apiwiki.twitter.com/SWX+Twitter+API
  • 14. Future of AS and SNS
    • Full SNS build on Flash Platform
    • Pros :
      • Cross-platform, cross-browser compatibility
      • Easy scaling of content
      • Easy integration into existing web
      • Audio, video
      • Visualizations
    • Cons :
      • Not SEO ready – working on it
      • Not semantic ready