Actionscript and Socialnetworking by Aleksandar Gvozden [email_address] http://mrsteel.wordpress.com

Social networking online communities of people Sharing your interests and activities Interested in others (friends) interests and activities Used by millions of people Most popular MySpace, Facebook, Habbo, Orkut ……… Social Network Service

online communities of people

Sharing your interests and activities

Interested in others (friends) interests and activities

Used by millions of people

Most popular MySpace, Facebook, Habbo, Orkut ………

Social Network Service

Social network – graph based representation of social structure Nodes – individuals, companies Ties – different relationships – friendship, professional, values, ideas, actions…

Social network – graph based representation of social structure

Nodes – individuals, companies

Ties – different relationships – friendship, professional, values, ideas, actions…

Facebook user social graph

Generations of SNSs: Friends list – Classmates.com (first SNS) Social Network – linkedin.com Social Media Sites – facebook, myspace Types of SNSs: Online communities, instant messangers… Open,closed Socializing, business oriented, match making, specific

Friends list – Classmates.com (first SNS)

Social Network – linkedin.com

Social Media Sites – facebook, myspace

Online communities, instant messangers…

Open,closed

Socializing, business oriented, match making, specific

Various interactions possible: Communication Media communication One way or two way instant or asynchronous private or public Games Custom apps (music, video) Identities: Multiple identities – myspace, facebook … Digital identity – Fragmentation Fantasy Temporary

Communication

Media communication

One way or two way

instant or asynchronous

private or public

Games

Custom apps (music, video)

Multiple identities – myspace, facebook …

Digital identity –

Fragmentation

Fantasy

Temporary

Some numbers : Number of users – questionable stats MySpace – 250M+ (110M active) Facebook – 125M+ (60M active) LinkedIn – 60M+ (30M active) Twitter – 3M+ (probable about half a million active in a one week period) Usage varies 20% - France, Germany, India 50% - Brasil 70% - Korea Marketing success 4 of 10000 comparing to 20 of 10000 on non-SNS websites

Number of users – questionable stats

MySpace – 250M+ (110M active)

Facebook – 125M+ (60M active)

LinkedIn – 60M+ (30M active)

Twitter – 3M+ (probable about half a million active in a one week period)

Usage varies

20% - France, Germany, India

50% - Brasil

70% - Korea

Marketing success

4 of 10000 comparing to 20 of 10000 on non-SNS websites

Actionscript Scripting language, ECMA standard Powering Flash platform Flash Flex AIR Flash Lite Possible to develop without cost (Flex, MTASC) Great community Fast development times

Scripting language, ECMA standard

Powering Flash platform

Flash

Flex

AIR

Flash Lite

Possible to develop without cost (Flex, MTASC)

Great community

Fast development times

Flash on the Web >90% Internet enabled devices Around 30% of all webpages have Flash Flash platform is cross-browser, cross-platform Gives you freedom (fonts, video, audio, graphics) Supporting all of the SNS interactions

>90% Internet enabled devices

Around 30% of all webpages have Flash

Flash platform is cross-browser, cross-platform

Gives you freedom (fonts, video, audio, graphics)

Supporting all of the SNS interactions

Current state - SNSs Most of the SNSs have Flash on their landing page (as MP3 or video player, advertisement or …) Almost every SNS have Flash integrated as some of the interactions Mp3 players, video players, widgets, games, messaging Some of the SNS are Flash based

Most of the SNSs have Flash on their landing page (as MP3 or video player, advertisement or …)

Almost every SNS have Flash integrated as some of the interactions

Mp3 players, video players, widgets, games, messaging

Some of the SNS are Flash based

Flash based SNSs SNS for young people : Club Penguin Gaia Online Imbee Famster – family network – lot of features including sharing, messaging… Mooble – socializing, Facebook like Latest addition Webbr – visualized network requires FP10  …

SNS for young people :

Club Penguin

Gaia Online

Imbee

Famster – family network – lot of features including sharing, messaging…

Mooble – socializing, Facebook like

Latest addition Webbr – visualized network requires FP10 

…

Flash as part of SNSs MySpace – audio, video player, layouts! Facebook – widgets, games, campaigns, 3 rd party video, audio players Online campaigns Viral : ExperienceWii Facebook app : Burn Alter Ego – Coca Cola Rich media ads – rising market including Flash lite on mobile devices AIR apps – AirTalkr, SocialAddict, Twhirl

MySpace – audio, video player, layouts!

Facebook – widgets, games, campaigns, 3 rd party video, audio players

Online campaigns

Viral : ExperienceWii

Facebook app : Burn Alter Ego – Coca Cola

Rich media ads – rising market including Flash lite on mobile devices

AIR apps – AirTalkr, SocialAddict, Twhirl

SNSs APIs: SNS should have API in some form – REST, SOAP or … Crossdomain policies are making a problem, restricting access Solution is to use proxy in form of PHP or other Server-side language Facebook - http://code.google.com/p/facebook-actionscript-api/ MySpace – OpenSocial - http://developer.myspace.com/community/libs/actionscript3.aspx Twitter – http://code.google.com/p/twitterscript/ Michael Galpin SWX Aral Balkan - http://apiwiki.twitter.com/SWX+Twitter+API

SNS should have API in some form – REST, SOAP or …

Crossdomain policies are making a problem, restricting access

Solution is to use proxy in form of PHP or other Server-side language

Facebook - http://code.google.com/p/facebook-actionscript-api/

MySpace – OpenSocial - http://developer.myspace.com/community/libs/actionscript3.aspx

Twitter – http://code.google.com/p/twitterscript/ Michael Galpin SWX Aral Balkan - http://apiwiki.twitter.com/SWX+Twitter+API

Future of AS and SNS Full SNS build on Flash Platform Pros : Cross-platform, cross-browser compatibility Easy scaling of content Easy integration into existing web Audio, video Visualizations Cons : Not SEO ready – working on it Not semantic ready

Full SNS build on Flash Platform

Pros :

Cross-platform, cross-browser compatibility

Easy scaling of content

Easy integration into existing web

Audio, video

Visualizations

Cons :

Not SEO ready – working on it

Not semantic ready