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Actionscript and Socialnetworking by Aleksandar Gvozden [email_address] http://mrsteel.wordpress.com
Social networking <ul><li>online communities of people </li></ul><ul><li>Sharing your interests and activities </li></ul><...
<ul><li>Social network – graph based representation of social structure </li></ul><ul><li>Nodes – individuals, companies <...
Facebook user social graph
Generations of SNSs: <ul><li>Friends list – Classmates.com (first SNS) </li></ul><ul><li>Social Network – linkedin.com  </...
Various interactions possible: <ul><li>Communication  </li></ul><ul><ul><li>Media communication </li></ul></ul><ul><ul><li...
Some numbers : <ul><li>Number of users  – questionable stats </li></ul><ul><ul><li>MySpace – 250M+ (110M active) </li></ul...
Actionscript <ul><li>Scripting language, ECMA standard </li></ul><ul><li>Powering Flash platform </li></ul><ul><ul><li>Fla...
Flash on the Web <ul><li>>90% Internet enabled devices  </li></ul><ul><li>Around 30% of all webpages have Flash  </li></ul...
Current state - SNSs <ul><li>Most of the SNSs have Flash on their landing page (as MP3 or video player, advertisement or …...
Flash based SNSs <ul><li>SNS for young people : </li></ul><ul><ul><li>Club Penguin  </li></ul></ul><ul><ul><li>Gaia Online...
Flash as part of SNSs <ul><li>MySpace  – audio, video player, layouts! </li></ul><ul><li>Facebook  – widgets, games, campa...
SNSs APIs: <ul><li>SNS should have API in some form – REST, SOAP or … </li></ul><ul><li>Crossdomain policies are making a ...
Future of AS and SNS <ul><li>Full SNS build on Flash Platform </li></ul><ul><li>Pros : </li></ul><ul><ul><li>Cross-platfor...
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Alex Gvozden TAC Slides

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Slides from The Actionscript Conference held at Singapore from Aleksandar Gvozden on topic Flash and SocialNetworking

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Transcript of "Alex Gvozden TAC Slides"

  1. 1. Actionscript and Socialnetworking by Aleksandar Gvozden [email_address] http://mrsteel.wordpress.com
  2. 2. Social networking <ul><li>online communities of people </li></ul><ul><li>Sharing your interests and activities </li></ul><ul><li>Interested in others (friends) interests and activities </li></ul><ul><li>Used by millions of people </li></ul><ul><li>Most popular MySpace, Facebook, Habbo, Orkut ……… </li></ul><ul><li>Social Network Service </li></ul>
  3. 3. <ul><li>Social network – graph based representation of social structure </li></ul><ul><li>Nodes – individuals, companies </li></ul><ul><li>Ties – different relationships – friendship, professional, values, ideas, actions… </li></ul>
  4. 4. Facebook user social graph
  5. 5. Generations of SNSs: <ul><li>Friends list – Classmates.com (first SNS) </li></ul><ul><li>Social Network – linkedin.com </li></ul><ul><li>Social Media Sites – facebook, myspace </li></ul>Types of SNSs: <ul><li>Online communities, instant messangers… </li></ul><ul><li>Open,closed </li></ul><ul><li>Socializing, business oriented, match making, specific </li></ul>
  6. 6. Various interactions possible: <ul><li>Communication </li></ul><ul><ul><li>Media communication </li></ul></ul><ul><ul><li>One way or two way </li></ul></ul><ul><ul><li>instant or asynchronous </li></ul></ul><ul><ul><li>private or public </li></ul></ul><ul><li>Games </li></ul><ul><li>Custom apps (music, video) </li></ul>Identities: <ul><li>Multiple identities – myspace, facebook … </li></ul><ul><li>Digital identity – </li></ul><ul><ul><li>Fragmentation </li></ul></ul><ul><ul><li>Fantasy </li></ul></ul><ul><ul><li>Temporary </li></ul></ul>
  7. 7. Some numbers : <ul><li>Number of users – questionable stats </li></ul><ul><ul><li>MySpace – 250M+ (110M active) </li></ul></ul><ul><ul><li>Facebook – 125M+ (60M active) </li></ul></ul><ul><ul><li>LinkedIn – 60M+ (30M active) </li></ul></ul><ul><ul><li>Twitter – 3M+ (probable about half a million active in a one week period) </li></ul></ul><ul><li>Usage varies </li></ul><ul><ul><li>20% - France, Germany, India </li></ul></ul><ul><ul><li>50% - Brasil </li></ul></ul><ul><ul><li>70% - Korea </li></ul></ul><ul><li>Marketing success </li></ul><ul><ul><li>4 of 10000 comparing to 20 of 10000 on non-SNS websites </li></ul></ul>
  8. 8. Actionscript <ul><li>Scripting language, ECMA standard </li></ul><ul><li>Powering Flash platform </li></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>Flex </li></ul></ul><ul><ul><li>AIR </li></ul></ul><ul><ul><li>Flash Lite </li></ul></ul><ul><li>Possible to develop without cost (Flex, MTASC) </li></ul><ul><li>Great community </li></ul><ul><li>Fast development times </li></ul>
  9. 9. Flash on the Web <ul><li>>90% Internet enabled devices </li></ul><ul><li>Around 30% of all webpages have Flash </li></ul><ul><li>Flash platform is cross-browser, cross-platform </li></ul><ul><li>Gives you freedom (fonts, video, audio, graphics) </li></ul><ul><li>Supporting all of the SNS interactions </li></ul>
  10. 10. Current state - SNSs <ul><li>Most of the SNSs have Flash on their landing page (as MP3 or video player, advertisement or …) </li></ul><ul><li>Almost every SNS have Flash integrated as some of the interactions </li></ul><ul><ul><li>Mp3 players, video players, widgets, games, messaging </li></ul></ul><ul><li>Some of the SNS are Flash based </li></ul>
  11. 11. Flash based SNSs <ul><li>SNS for young people : </li></ul><ul><ul><li>Club Penguin </li></ul></ul><ul><ul><li>Gaia Online </li></ul></ul><ul><ul><li>Imbee </li></ul></ul><ul><li>Famster – family network – lot of features including sharing, messaging… </li></ul><ul><li>Mooble – socializing, Facebook like </li></ul><ul><li>Latest addition Webbr – visualized network requires FP10  </li></ul><ul><li>… </li></ul>
  12. 12. Flash as part of SNSs <ul><li>MySpace – audio, video player, layouts! </li></ul><ul><li>Facebook – widgets, games, campaigns, 3 rd party video, audio players </li></ul><ul><li>Online campaigns </li></ul><ul><ul><li>Viral : ExperienceWii </li></ul></ul><ul><ul><li>Facebook app : Burn Alter Ego – Coca Cola </li></ul></ul><ul><li>Rich media ads – rising market including Flash lite on mobile devices </li></ul><ul><li>AIR apps – AirTalkr, SocialAddict, Twhirl </li></ul>
  13. 13. SNSs APIs: <ul><li>SNS should have API in some form – REST, SOAP or … </li></ul><ul><li>Crossdomain policies are making a problem, restricting access </li></ul><ul><li>Solution is to use proxy in form of PHP or other Server-side language </li></ul><ul><li>Facebook - http://code.google.com/p/facebook-actionscript-api/ </li></ul><ul><li>MySpace – OpenSocial - http://developer.myspace.com/community/libs/actionscript3.aspx </li></ul><ul><li>Twitter – http://code.google.com/p/twitterscript/ Michael Galpin SWX Aral Balkan - http://apiwiki.twitter.com/SWX+Twitter+API </li></ul>
  14. 14. Future of AS and SNS <ul><li>Full SNS build on Flash Platform </li></ul><ul><li>Pros : </li></ul><ul><ul><li>Cross-platform, cross-browser compatibility </li></ul></ul><ul><ul><li>Easy scaling of content </li></ul></ul><ul><ul><li>Easy integration into existing web </li></ul></ul><ul><ul><li>Audio, video </li></ul></ul><ul><ul><li>Visualizations </li></ul></ul><ul><li>Cons : </li></ul><ul><ul><li>Not SEO ready – working on it </li></ul></ul><ul><ul><li>Not semantic ready </li></ul></ul>
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