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Runa Presentation (Final) Pptx
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Runa Presentation (Final) Pptx

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  • Background: Amateur Runner Personality: Status and health conscious, early adopter of new tech. Interest: Running, gadget lover, social networking Motivation: Ego/Pride, health
  • Goal: Getting his first marathon finisher tee Activity: Training to surpass his limits and get ready for his marathon. Task: To motivate him in his runs while keeping his health in check
  • More motivations other than just being health conscious….e.g like pride of ego. other motivations such as boasting on facebook through photos…
  • Showing our watch….SOCIAL WATCH. **following slide shows market product research. B-pro facebook samsung watch.
  • Showing our watch….SOCIAL WATCH. **following slide shows market product research. B-pro facebook samsung watch.
  • **1: Provides you with constant support from frens while you are running. Providing you u with psychological encouragement to persevere. 2: Allows runners to focus on running – no longer worried about being too far away (and getting into trouble) or getting lost. 3: Technology involved is readily available on the market. Not re-inventing the wheel just a different way of which we could use the different technologies together to fulfill a need 4: Appeals to individualistic/egoistic nature of youths who place high value/pride on their individual achievements and showy of their achievements
  • **1: Provides you with constant support from frens while you are running. Providing you u with psychological encouragement to persevere. 2: Allows runners to focus on running – no longer worried about being too far away (and getting into trouble) or getting lost. 3: Technology involved is readily available on the market. Not re-inventing the wheel just a different way of which we could use the different technologies together to fulfill a need 4: Appeals to individualistic/egoistic nature of youths who place high value/pride on their individual achievements and showy of their achievements
  • A limitation of ‘space’ on the device could prove to be a problem as the device we are proposing has a wide variety of functions. (Amount of functions vs. amount of input methods)

Transcript

  • 1. HEALTH SAFETY FUN TUTORIAL GROUP DW5 GROUP W51 GREGORY BEH MING JUN KOH WANYING LYNN YIP CHURN TUCK TERENCE GOH NICOLE TAY
  • 2.
    • RUNA (pronounced “runner” )
      • Objective of design concept.
      • Fusing of ‘buddy’ and safety while you run.
      • Why?
      • - Motivating runners as they surpass their limits.
      • - Monitor periods of intensive cardiovascular activity.
      • - Easing concerns of next-of-kin.
    Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN
  • 3. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN
    • PROBLEM STATEMENT
    • Persona of Targeted Group
    • From our fieldwork (in Assignment 1), we observed that:
    • Gender: Male/Female (3:2)
    • Age: 18 to 35
    • Attire: MP3 player, watch, pouch
  • 4.
    • PROBLEM STATEMENT
    • Activity:
    • Running on their own
    • Research insights:
    • Increased marathon participation
    • Health/Beauty conscious
    • High number of sports injuries
    Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN
  • 5. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN http://www.singaporemarathon.com/Runners/Event_Milestones.aspx http://sportssafety.ssc.gov.sg/publish/etc/medialib/my_media_lib/sports_safety_images.Par.0006.File.tmp/Sports_Safety_Committee_26SEPO7.pdf Year Number of Participants 2008 50,000 2007 40,000 2006 31,000 Year Number of Deaths Related to Sports in Singapore 2005 9 2006 6 2007 6
  • 6. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN PROBLEM STATEMENT Physical – Outdoors Social – usually alone (negligible) Cultural – Healthy lifestyle, many wearing marathon finisher t-shirts, display of accomplishment on facebook.
  • 7. HEALTH SAFETY FUN PHOTOS OF CONTEXT Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer
  • 8. HEALTH SAFETY FUN PHOTOS OF CONTEXT
  • 9.
    • THOUGHT PROCESS
    HEALTH SAFETY FUN Many running casualties Injuries come about when they over exert themselves To complete a marathon. How to overcome limitation? Introduce a device that monitors their health status. MOTIVATION They will require a stimuli.
  • 10. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN PROPOSED SOLUTION Monitor health status Location tracking Distress alert Facebook integration
  • 11. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN PROPOSED SOLUTION HealthSTATS Bpro (BP and HR Monitors) LG GD910 (GPRS/3G) POLAR FT80 (HRM/ GPS)
  • 12. I AM EXHAUSTED… RECEIVES A MESSAGE FROM A FRIEND … SMILES GLEEFULLY HEALTH SAFETY FUN
  • 13. I AM EXHAUSTED… RUNNER FAINTS BY THE PAVEMENT BEEP! BEEP! MUM RECEIVES A DISTRESS ALERT VIA SMS HEALTH SAFETY FUN
  • 14. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN STRENGTHS OF SOLUTION A: Inspiration on your wrist. B: Distress alert . C: Exercise with a peace of mind. D: Technology involved are readily available. E: Ability to sync with a computer. F: Appeals to youths want to gain social recognition . (bragging rights…etc)
  • 15. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer HEALTH SAFETY FUN STRENGTHS OF SOLUTION G: Leverage on Facebook status update. H: Integration with current social network . I: Creates product awareness . J: Community identity . K: Familiar form factor and interface.
  • 16. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer
    • CRITICISM OF SOLUTION
    • Battery life Could be an issue if we decide to use a small device.
    • Form factor
      • Limited buttons for many functions
      • Small screen
    HEALTH SAFETY FUN
  • 17. Thank You. Overview and Reason Problem Statement People Activities Context Proposed Solution Strengths of Solution Criticism of Solution Question and Answer QUESTION AND ANSWER HEALTH SAFETY FUN Double-click on the icon for more info on RUNA’s functionalities. Alternatively, you can download a copy from: http://www.mediafire.com/?jqyzyb0znii