GRILL IT, KRAKOW / POLAND 2007
JAKUB KRZYCH
SECOND LIFE ON GARTNER'S HYPE CYCLE
O SLO / / KRAKO W
EST.2001 / / DESIGN AND TECHNO LO GY CO MPANY
© MAKING WAVES

SECOND LIFE INTRODUCTION
LOST IN REAL LIFE...

SECOND LIFE DIARIES
MACHINIMA
: created in Second Life
: HBO buys rights to movie
http://www.molotovalva.com/

HOW WE SHOULD THINK ABOUT SECOND
LIFE?
SECOND LIFE AS A COMBINATION
3D reality simulator similar to:
: computer game (multiplayer)
: instant messaging
: internet browser

SECOND LIFE ACCOUNT GROWTH
SECOND LIFE ON PREVIOUS GRILL IT MEETING
10 milion accounts
October 2007
7.5 milion accounts
June 2007
created
accounts
January 2006 October 2007

MEDIA ABOUT SECOND LIFE
SECOND LIFE HISTORY IN POLAND
Bartek Chaciński’s
First Polish Governament
article in Przekroj
Polish to open SL offices
Colonies
2006 March 2007 July 2007

MEDIA ABOUT SECOND LIFE
SECOND LIFE HISTORY IN POLAND
Euro 2012 stadium Politicians join SL
Virtual Krakow
under construction
released
October 2007
July 2007 August 2007

SECOND LIFE STATISTICS
Google Trends Alexa
http://dwellonit.blogspot.com/
Technorati

NEW TECHNOLOGY HYPE CYCLE
SECOND LIFE HYPE

NEW TECHNOLOGY HYPE CYCLE
HYPE CURVE
Introduced by Gartner in 1995
visibility
technology peak of slope of plateau of
trough of
trigger inflated enlightenment productivity
disillusionment
expectations

NEW TECHNOLOGY HYPE CYCLE
CURRENT POSITION OF SECOND LIFE
Second Life
in Poland
and Eastern
Europe
Second Life
in USA and Western Europe

NEW TECHNOLOGY HYPE CYCLE
THE WEB HYPE
http://valleywag.com/

NEW TECHNOLOGY HYPE CYCLE
EVERY NEW TECHNOLOGY
The Gartner Group (http://gartner.com/)

LINDEN LAB CHALLENGES
USER EXPERIENCE
Average adaptation time: 4 hours (sic!)
http://www.youtube.com/watch?v=flkgNn50k14

LINDEN LAB CHALLENGES
POPULATION DENSITY DECREASED

LINDEN LAB CHALLENGES
GRAPHICS ENGINE
Current 3D engine similar to 90’s
http://rcilou.free.fr/ http://www.trlegend.bfme.pl/

LINDEN LAB CHALLENGES
INSTABILITY
2% of users disconnected every day
http://secondlifegrid.net/ http://dwellonit.blogspot.com/

LINDEN LAB CHALLENGES
INSTABIGLITY
Central architecture
http://wiki.secondlife.com/

LINDEN LAB CHALLENGES
COMPETITORS
http://blog.mindblizzard.com/

LINDEN LAB CHALLENGES
SECOND EARTH? GOOGLE LIFE?
: Google Earth / Maps (Street View)
: Google Sketch up
: Google 3D Warehouse
: Infrastructure

LINDEN LAB CHALLENGES
UNIVERSAL AVATAR
OpenID idea for metaverses
Cooperation between IBM and Linden Lab

FUTURE OF SECOND LIFE
LONDON SL CONFERENCE 2007
http://www.iqpc.co.uk/cgi-bin/templates/singlecell.html?topic=233&event=13629

FUTURE OF SECOND LIFE
SECOND LIFE IN 2008
Real estate and interior
http://flickr.com/photos/modahome/

FUTURE OF SECOND LIFE
SECOND LIFE IN 2008
Education
http://www.ugotrade.com/

FUTURE OF SECOND LIFE
SECOND LIFE IN 2008
Tourism
http://www.sunverse.net/

INTERNET TREND SETTERS
MAKING WAVES IN SECOND LIFE
: Marketing in SL and strategy design
: 3D modeling and texturing
: Interaction design and programming
: Integrations with websites and other IT systems

INTERNET TREND SETTERS
INTELLIGENT BOTS IN SL - INTELIWISE
http://www.lot.com/
XML, streaming audio
http://www.inteliwise.pl/

INTERNET TREND SETTERS
CONTACT US
Thank you
and see you in Second Life : )
RL: Jakub Krzych
SL: Jaromil Hax
jakub.krzych@makingwaves.pl
http://www.makingwaves.pl/