Flash sobre Web 2.0 y accesibilidad
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Flash sobre Web 2.0 y accesibilidad

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  • Technologies we use for web 2.0 How that affects SEO

Flash sobre Web 2.0 y accesibilidad Flash sobre Web 2.0 y accesibilidad Presentation Transcript

  • Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
  • Search Engine Optimisation Accessibility Technology Problems Solutions
  • Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
  • Findability
  • Driving Traffic
  • Accessibility http://www.flickr.com/photos/pixelcore/32826662/
  • Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
  • Spiders are Blind
  • Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
  • Technology http://www.flickr.com/photos/nouqraz/256661254/
  • 1999
  • 2007
  • Technology should improve the user experience.
  • Multimedia
  • Multimedia
  • Flash
  • Flash
  • AJAX
  • AJAX
  • This all sounds great, but what about search engines?
  • This all sounds great, but what about accessibility?
  • SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
  • Multimedia
  • Multimedia
  • Multimedia
  • Flash
  • Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
  • AJAX
  • HTML
  • AJAX
  • Javascript
  • Solutions http://www.flickr.com/photos/leadsoup/374510671/
  • Is the technology necessary?
  • JavaScript must be enabled in order for you to use this website.
  • progressive enhancement
  • Content HTML
  • Content
  • Presentation CSS
  • Presentation
  • Behaviour AJAX
  • Behaviour
  • Content Content Content HTML
  • technology should enhance content.
  • AJAX search engines screen readers consoles slow connections
  • AJAX
  • AJAX
  • AJAX
  • Keep it simple validate forms email thank you pages rating systems voting systems
  • sometimes alternatives are necessary
  • Flash
  • Flash
  • Video and Audio
  • Video and Audio
  • why?
  •  
  •  
  • user
  • user
  • user $50,000
  • user
  • SEO and Accessibility Understanding Technology Correct Implementation Content
  • Open Publish - Resources www.standardzilla.com