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Flash sobre Web 2.0 y accesibilidad

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  • Technologies we use for web 2.0 How that affects SEO
  • Transcript

    • 1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
    • 2. Search Engine Optimisation Accessibility Technology Problems Solutions
    • 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
    • 4. Findability
    • 5. Driving Traffic
    • 6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/
    • 7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
    • 8. Spiders are Blind
    • 9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
    • 10. Technology http://www.flickr.com/photos/nouqraz/256661254/
    • 11. 1999
    • 12. 2007
    • 13. Technology should improve the user experience.
    • 14. Multimedia
    • 15. Multimedia
    • 16. Flash
    • 17. Flash
    • 18. AJAX
    • 19. AJAX
    • 20. This all sounds great, but what about search engines?
    • 21. This all sounds great, but what about accessibility?
    • 22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
    • 23. Multimedia
    • 24. Multimedia
    • 25. Multimedia
    • 26. Flash
    • 27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
    • 28. AJAX
    • 29. HTML
    • 30. AJAX
    • 31. Javascript
    • 32. Solutions http://www.flickr.com/photos/leadsoup/374510671/
    • 33. Is the technology necessary?
    • 34. JavaScript must be enabled in order for you to use this website.
    • 35. progressive enhancement
    • 36. Content HTML
    • 37. Content
    • 38. Presentation CSS
    • 39. Presentation
    • 40. Behaviour AJAX
    • 41. Behaviour
    • 42. Content Content Content HTML
    • 43. technology should enhance content.
    • 44. AJAX search engines screen readers consoles slow connections
    • 45. AJAX
    • 46. AJAX
    • 47. AJAX
    • 48. Keep it simple validate forms email thank you pages rating systems voting systems
    • 49. sometimes alternatives are necessary
    • 50. Flash
    • 51. Flash
    • 52. Video and Audio
    • 53. Video and Audio
    • 54. why?
    • 55.  
    • 56.  
    • 57. user
    • 58. user
    • 59. user $50,000
    • 60. user
    • 61. SEO and Accessibility Understanding Technology Correct Implementation Content
    • 62. Open Publish - Resources www.standardzilla.com