Other Consumer Usage Tables

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Other Consumer Usage Tables

  1. 1. Ready Meals - US - July 2009 Appendix: Other Useful Consumer Tables FIGURE 99: Household consumption of shelf-to-microwave dinners, by brand, October 2007-December 2008 All Base: adults aged 18+ whose HH uses shelf-to- 5,009 microwave dinners % Campbell's Microwave Soup 31 Chef Boyardee Microwave 31 Hormel 22 Dinty Moore American Classics 18 Dinty Moore Microwave Chips 14 Betty Crocker Bowl Appétit 13 Light and Healthy 12 Kid’s Kitchen 10 Armour Lunch Bucket 9 Other brands 40 SOURCE: [Data]/Experian Simmons NCS/NHCS: Fall 2008 Adult Full Year—POP FIGURE 100: Household consumption of frozen main courses, by brand, October 2007-December 2008 All Base: adults aged 18+ whose HH eats frozen main 9,457 courses % Stouffer's Family Style Recipes 25 Marie Callender's 24 Banquet Family Entrées 20 Banquet Crock Pot Classics 18 Healthy Choice 16 Stouffer's Regular Entrées 15 Tyson Premium Gourmet 15 Michelina's 13 Bertolli 12 Gorton's 12 Stouffer's Pot Pie (Frozen) 12 Weight Watchers Smart Ones 12 Swanson 12 Lean Cuisine Dinnertime Selects 11
  2. 2. Other brands 16 Stouffer's (including Lean Cuisine): frozen main 59 courses—brand summary Banquet: frozen main courses—brand summary 35 Lean Cuisine: frozen main courses—brand summary 23 Green Giant: frozen main courses—brand summary 9 Uncle Ben's: frozen main courses—brand summary 8 SOURCE: [Data]/Experian Simmons NCS/NHCS: Fall 2008 Adult Full Year—POP FIGURE 101: Incidence of buying frozen ready meals, by meal type, by number of people in household and presence of children, April 2009 Total 1 2 3 4 or No 1 child perso peopl peopl more childre under n in e in e in peopl n 18 in HH HH HH e in under house HH 18 in hold househ old Base: adults aged 18+ 2,000 381 673 370 576 1,291 339 with internet access % % % % % % % American fare 39 40 36 43 40 39 39 Mexican 21 19 18 28 21 19 26 Italian 29 26 25 29 36 26 31 Chinese or Japanese 18 15 15 23 21 16 23 Indian 6 5 4 6 7 5 7 Thai 7 5 5 8 10 5 10 Any other ethnic ready 7 8 5 9 8 6 9 meal Any vegetarian or vegan 10 9 9 11 9 9 12 meal Any premium ready meal 19 18 16 21 22 18 20 Any diet/low-calorie/low- 21 18 19 22 24 19 24 fat ready meal Any nutritionally 16 15 15 17 19 16 19 balanced/healthier eating (but not diet) ready meal I haven’t purchased this 15 15 16 15 12 16 12 type of ready meal in the last six months I never buy this type of 22 28 25 18 19 25 16 ready meal SOURCE: [Data]
  3. 3. FIGURE 102: Frequency of buying ready meals—frozen meals, by number of people in household, April 2009 Frozen ready meals such Total 1 person 2 people 3 people 4 or more as Stouffer’s, Lean in HH in HH in HH people in Cuisine or Banquet HH Base: adults aged 18+ with 1,260 216 395 251 398 internet access who purchase frozen ready meals such as Stouffer’s, Lean Cuisine or Banquet % % % % % More than once per week 9 5 6 10 13 Once per week 19 16 17 20 22 2-3 times per month 37 40 35 42 33 Less than once per month 32 35 37 25 30 Don’t know/not sure 4 3 5 4 3 SOURCE: [Data] FIGURE 103: Source of ready meals—refrigerated ready meals, by presence of children, April 2009 Total No 1 child 2+ children children under 18 under 18 in under 18 in household in household household Base: adults aged 18+ with 726 396 163 167 internet access who purchase refrigerated ready meals such as fully prepared meals sold in the refrigerated section % % % % Grocery store/supermarket 68 70 63 66 Drug store 7 4 12 9 Walmart 44 39 50 48 Convenience store like 7-Eleven 9 7 12 11 or ampm Discount retailer like Target or 18 15 18 25 Meijer (excluding Walmart) Warehouse club like Costco or 24 19 23 35 Sam’s Club Specialty grocery store like 15 12 20 20 Trader Joe’s, Whole Foods or Wild Oats Other (specify) 2 4 1 0 SOURCE: [Data]
  4. 4. FIGURE 104: Source of ready meals—frozen ready meals, by number of people in household, April 2009 Total 1 2 people 3 people 4 or person in HH in HH more in HH people in HH Base: adults aged 18+ with 1,260 216 395 251 398 internet access who purchase frozen ready meals such as Stouffer’s, Lean Cuisine or Banquet % % % % % Grocery store/supermarket 75 78 76 74 73 Drug store 5 6 3 7 6 Walmart 42 30 37 47 51 Convenience store like 7- 5 1 4 7 7 Eleven or ampm Discount retailer like Target or 15 10 12 14 22 Meijer (excluding Walmart) Warehouse club like Costco or 19 9 15 24 25 Sam’s Club Specialty grocery store like 11 8 10 10 15 Trader Joe’s, Whole Foods or Wild Oats Other (specify) 3 3 4 3 2 SOURCE: [Data] FIGURE 105: Reason for buying ready meals—frozen ready meals, by age, April 2009 Total 18-24 25-34 35-44 45-54 55-64 65+ Base: adults aged 18+ 1,260 174 241 234 237 178 196 with internet access who purchase frozen ready meals such as Stouffer’s, Lean Cuisine or Banquet % % % % % % % They are a part of my 15 13 22 15 14 16 11 diet For portion control 24 23 24 23 25 25 21 Because they are 82 71 74 88 86 84 86 convenient They are a good way to 17 27 23 12 13 16 16 try new or ethnic dishes They are inexpensive 41 53 44 36 40 39 37 They taste good 46 48 42 44 46 53 44 Other (specify) 4 2 2 3 4 7 5
  5. 5. SOURCE: [Data] FIGURE 106: Reason for buying ready meals—shelf-stable ready meals, by gender, April 2009 Total Male Female Base: adults aged 18+ with 807 403 404 internet access who purchase shelf-stable ready meals such as Hormel Compleats, Chef Boyardee or Del Monte Harvest Selections % % % They are a part of my diet 10 13 8 For portion control 13 16 11 Because they are convenient 76 72 80 They are a good way to try new 16 16 16 or ethnic dishes They are inexpensive 42 45 39 They taste good 39 40 38 Other (specify) 3 3 4 SOURCE: [Data] FIGURE 107: Purchase of Chinese or Japanese frozen ready meals in the last six months, by key custom consumer groups, April 2009 All Male and Male and Other race Other race children age and age and HH under 18 in 18-34 18-44 income less household than $75K Base: adults aged 2,000 291 303 160 138 18+ who have access to the internet % % % % % Chinese or 8 14 14 14 12 Japanese SOURCE: [Data]

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