Your SlideShare is downloading. ×
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Sustainability and Consumers - LOHAS
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sustainability and Consumers - LOHAS

726

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
726
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lifestyles of Health and Sustainability Lifestyles of Health amd Sustainability Professor Hector R Rodriguez School of Business Mount Ida College
  • 2. Sustainability is the Foremost Current Cultural Shift
  • 3.
    • The culture of sustainability –
      • In the eyes of the public, it’s not a matter of whether we will run out of natural resources –it’s a matter of when.
      • Sustainability permeates every aspect of consumers’ lifestyles, business infrastructures, and other societal constituencies.
    Lifestyles of Health and Sustainability
  • 4.
    • % U.S. general population indicating that the following issues concern them:
    Source: The 2008 LOHAS Consumer Trends Database National Market Institute Survey
  • 5.
    • % U.S. general population indicating which of the following terms they are aware of
    Source: The 2008 LOHAS Consumer Trends Database Awareness is Increasing
  • 6.
    • % General population stating the following organizations are either currently acting as a leader in protecting the environment, or should be doing more
    Corporations Should be Doing More Source: The 2008 LOHAS Consumer Trends Database
  • 7.
    • Consumers expect more from companies but they will reward them
    Source: The 2008 LOHAS Consumer Trends Database Consumers are Willing to Reward Leaders
  • 8.
    • % U.S. general population indicating which of the following prevents them from using environmentally friendly products and services
    Source: The 2008 LOHAS Consumer Trends Database Barriers Remain
  • 9.
    • More than three-quarters of consumers say that almost all companies are saying they are environmentally friendly and it is hard to know which companies are telling the truth.
      • LOHAS consumers would like to see trusted sources endorse the claims made by companies.
    Establishing Credibility Source: The 2008 LOHAS Consumer Trends Database
  • 10. Target Consumers - Consumer Segmentation Model
  • 11.
    • % Segments indicating they are early adopters
    Key LOHAS Characteristics
  • 12. LOHAS are Predictors of Future Behavior
  • 13. LOHAS Example: Organic Foods Source: The 2008 LOHAS Consumer Trends Database
  • 14. What is Next? Packaging Attributes Source: The 2008 LOHAS Consumer Trends Database
  • 15.
    • Sustainability is the Foremost Current Cultural Shift
    • Sustainability permeates every aspect of consumers’ lifestyles
    • Environmental stewardship issues concern the general population
      • They believe corporations should be doing more, and they are willing to reward them
    • Barriers like cost, communication and availability remain
    • LOHAS consumers are predictors of future behaviors
    Conclusion

×