Social Media for Business

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Social Media for Business - Presentation Transcript

  1. Social Media for Business Amy Thornton June 4, 2009
  2. Videos
    • Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears
      • http://www.youtube.com/watch?v=VOf5jAVILMc
    • Ford’s Approach to Social Media
      • http://www.youtube.com/watch?v=9j4yzfC6ijY
  3. What is Social Media?
    • Information content created by people using highly accessible and scalable publishing technologies.
      • Facebook
      • Twitter
      • LinkedIn
      • Blogs
      • Podcasts
      • YouTube
      • Newsletter
      • E-mail
      • Webinars
      • Listserv
  4. Why use Social Media?
    • Reach further with your message
      • Advertise
      • Go to where your customer’s are
      • Low cost
    • Generate Sales Leads
    • Gauge Customer Satisfaction
      • Customer feedback
      • Provide customer service
    • Increase Brand Recognition
      • PR
      • Community
  5. What’s right for me?
    • Who is your target audience?
    • What is your goal/purpose?
    • How much time do you have to invest?
  6. How are companies already using social media?
    • Dell
      • Offered discounts through Twitter
    • Naked Pizza in New Orleans
      • Track sales through coupon IDs offered on Twitter
    • Intranet
      • Businesses use facebook and linkedin to create online communities for their employees
  7. Keep in mind…
    • ROI
    • Efficiency and productivity
    • What do you hope to achieve? What are your goals?
    • Changes fast so use time wisely
  8. Getting started…
    • Let’s dive right in…
      • Twitter.com
      • Facebook.com
      • Wordpress.com
      • Google.com
  9. Twitter Resources
    • Twitter: How to Get Started Guide for Business People
      • http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People?page=1
    • How and Why to Launch a Business Presence on Twitter
      • http://www.cio.com/article/484266/How_and_Why_to_Launch_a_Business_Presence_on_Twitter_
    • Twitter Etiquette: Five Dos and Don’ts
      • http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_
    • Twitter for Business: Four Ways Companies Use MicroBlogging
      • http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging?page=1
  10. Twitter Resources continued
    • How to Use Twitter for Customer Service
      • http://mashable.com/2009/05/09/twitter-customer-service/
    • Twitter Proves Its Worth as a Killer App for Local Businesses
      • http://adage.com/digital/article?article_id=136662
    • How to Search Twitter – the Advanced Guide
      • http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/
    • The Ultimate Video Guide to Twitter for Business
      • http://www.squidoo.com /twitter-video-guide
  11. Facebook Resources
    • Businesses befriending Facebook
      • http://www.kiplinger.com/businessresource/forecast/archive/more_firms_using_facebook_090313.html
    • Facebook Tutorial: How to Create a Facebook Profile
      • http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial/
  12. Resources – Google Apps
    • Google Apps Training
      • http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html
  13. Resources - Wordpress
    • Wordpress Tutorial
      • http://www.youtube.com/watch?v=H1ImndT0fC8
  14. Questions??
    • Amy Thornton
      • [email_address]
      • http://instructtech.wordpress.com

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