Social Media for Business Amy Thornton June 4, 2009

Videos Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears http://www.youtube.com/watch?v=VOf5jAVILMc Ford’s Approach to Social Media http://www.youtube.com/watch?v=9j4yzfC6ijY

Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears

http://www.youtube.com/watch?v=VOf5jAVILMc

Ford’s Approach to Social Media

http://www.youtube.com/watch?v=9j4yzfC6ijY

What is Social Media? Information content created by people using highly accessible and scalable publishing technologies. Facebook Twitter LinkedIn Blogs Podcasts YouTube Newsletter E-mail Webinars Listserv

Information content created by people using highly accessible and scalable publishing technologies.

Facebook

Twitter

LinkedIn

Blogs

Podcasts

YouTube

Newsletter

E-mail

Webinars

Listserv

Why use Social Media? Reach further with your message Advertise Go to where your customer’s are Low cost Generate Sales Leads Gauge Customer Satisfaction Customer feedback Provide customer service Increase Brand Recognition PR Community

Reach further with your message

Advertise

Go to where your customer’s are

Low cost

Generate Sales Leads

Gauge Customer Satisfaction

Customer feedback

Provide customer service

Increase Brand Recognition

PR

Community

What’s right for me? Who is your target audience? What is your goal/purpose? How much time do you have to invest?

Who is your target audience?

What is your goal/purpose?

How much time do you have to invest?

How are companies already using social media? Dell Offered discounts through Twitter Naked Pizza in New Orleans Track sales through coupon IDs offered on Twitter Intranet Businesses use facebook and linkedin to create online communities for their employees

Dell

Offered discounts through Twitter

Naked Pizza in New Orleans

Track sales through coupon IDs offered on Twitter

Intranet

Businesses use facebook and linkedin to create online communities for their employees

Keep in mind… ROI Efficiency and productivity What do you hope to achieve? What are your goals? Changes fast so use time wisely

ROI

Efficiency and productivity

What do you hope to achieve? What are your goals?

Changes fast so use time wisely

Getting started… Let’s dive right in… Twitter.com Facebook.com Wordpress.com Google.com

Let’s dive right in…

Twitter.com

Facebook.com

Wordpress.com

Google.com

Twitter Resources Twitter: How to Get Started Guide for Business People http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People?page=1 How and Why to Launch a Business Presence on Twitter http://www.cio.com/article/484266/How_and_Why_to_Launch_a_Business_Presence_on_Twitter_ Twitter Etiquette: Five Dos and Don’ts http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_ Twitter for Business: Four Ways Companies Use MicroBlogging http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging?page=1

Twitter: How to Get Started Guide for Business People

http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People?page=1

How and Why to Launch a Business Presence on Twitter

http://www.cio.com/article/484266/How_and_Why_to_Launch_a_Business_Presence_on_Twitter_

Twitter Etiquette: Five Dos and Don’ts

http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_

Twitter for Business: Four Ways Companies Use MicroBlogging

http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging?page=1

Twitter Resources continued How to Use Twitter for Customer Service http://mashable.com/2009/05/09/twitter-customer-service/ Twitter Proves Its Worth as a Killer App for Local Businesses http://adage.com/digital/article?article_id=136662 How to Search Twitter – the Advanced Guide http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/ The Ultimate Video Guide to Twitter for Business http://www.squidoo.com /twitter-video-guide

How to Use Twitter for Customer Service

http://mashable.com/2009/05/09/twitter-customer-service/

Twitter Proves Its Worth as a Killer App for Local Businesses

http://adage.com/digital/article?article_id=136662

How to Search Twitter – the Advanced Guide

http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/

The Ultimate Video Guide to Twitter for Business

http://www.squidoo.com /twitter-video-guide

Facebook Resources Businesses befriending Facebook http://www.kiplinger.com/businessresource/forecast/archive/more_firms_using_facebook_090313.html Facebook Tutorial: How to Create a Facebook Profile http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial/

Businesses befriending Facebook

http://www.kiplinger.com/businessresource/forecast/archive/more_firms_using_facebook_090313.html

Facebook Tutorial: How to Create a Facebook Profile

http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial/

Resources – Google Apps Google Apps Training http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html

Google Apps Training

http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html

Resources - Wordpress Wordpress Tutorial http://www.youtube.com/watch?v=H1ImndT0fC8

Wordpress Tutorial

http://www.youtube.com/watch?v=H1ImndT0fC8

Questions?? Amy Thornton [email_address] http://instructtech.wordpress.com

Amy Thornton

[email_address]

http://instructtech.wordpress.com