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Social Media for Business Amy Thornton June 4, 2009
Videos <ul><li>Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears </li></ul><ul><ul><li>...
What is Social Media? <ul><li>Information content created by people using highly accessible and scalable publishing techno...
Why use Social Media? <ul><li>Reach further with your message </li></ul><ul><ul><li>Advertise </li></ul></ul><ul><ul><li>G...
What’s right for me? <ul><li>Who is your target audience? </li></ul><ul><li>What is your goal/purpose? </li></ul><ul><li>H...
How are companies already using social media? <ul><li>Dell </li></ul><ul><ul><li>Offered discounts through Twitter </li></...
Keep in mind… <ul><li>ROI </li></ul><ul><li>Efficiency and productivity </li></ul><ul><li>What do you hope to achieve?  Wh...
Getting started… <ul><li>Let’s dive right in… </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><li>Facebook.com </...
Twitter Resources <ul><li>Twitter: How to Get Started Guide for Business People </li></ul><ul><ul><li>http://www.cio.com/a...
Twitter Resources continued <ul><li>How to Use Twitter for Customer Service </li></ul><ul><ul><li>http://mashable.com/2009...
Facebook Resources <ul><li>Businesses befriending Facebook </li></ul><ul><ul><li>http://www.kiplinger.com/businessresource...
Resources – Google Apps <ul><li>Google Apps Training </li></ul><ul><ul><li>http://services.google.com/apps/resources/overv...
Resources - Wordpress <ul><li>Wordpress Tutorial </li></ul><ul><ul><li>http://www.youtube.com/watch?v=H1ImndT0fC8 </li></u...
Questions?? <ul><li>Amy Thornton </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://instructtech.word...
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Social Media for Business

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This presentation for the Marion County Development Partnership covered information on how to begin using different types of social media for business.

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  • Transcript of "Social Media for Business"

    1. 1. Social Media for Business Amy Thornton June 4, 2009
    2. 2. Videos <ul><li>Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears </li></ul><ul><ul><li>http://www.youtube.com/watch?v=VOf5jAVILMc </li></ul></ul><ul><li>Ford’s Approach to Social Media </li></ul><ul><ul><li>http://www.youtube.com/watch?v=9j4yzfC6ijY </li></ul></ul>
    3. 3. What is Social Media? <ul><li>Information content created by people using highly accessible and scalable publishing technologies. </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Listserv </li></ul></ul>
    4. 4. Why use Social Media? <ul><li>Reach further with your message </li></ul><ul><ul><li>Advertise </li></ul></ul><ul><ul><li>Go to where your customer’s are </li></ul></ul><ul><ul><li>Low cost </li></ul></ul><ul><li>Generate Sales Leads </li></ul><ul><li>Gauge Customer Satisfaction </li></ul><ul><ul><li>Customer feedback </li></ul></ul><ul><ul><li>Provide customer service </li></ul></ul><ul><li>Increase Brand Recognition </li></ul><ul><ul><li>PR </li></ul></ul><ul><ul><li>Community </li></ul></ul>
    5. 5. What’s right for me? <ul><li>Who is your target audience? </li></ul><ul><li>What is your goal/purpose? </li></ul><ul><li>How much time do you have to invest? </li></ul>
    6. 6. How are companies already using social media? <ul><li>Dell </li></ul><ul><ul><li>Offered discounts through Twitter </li></ul></ul><ul><li>Naked Pizza in New Orleans </li></ul><ul><ul><li>Track sales through coupon IDs offered on Twitter </li></ul></ul><ul><li>Intranet </li></ul><ul><ul><li>Businesses use facebook and linkedin to create online communities for their employees </li></ul></ul>
    7. 7. Keep in mind… <ul><li>ROI </li></ul><ul><li>Efficiency and productivity </li></ul><ul><li>What do you hope to achieve? What are your goals? </li></ul><ul><li>Changes fast so use time wisely </li></ul>
    8. 8. Getting started… <ul><li>Let’s dive right in… </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><li>Facebook.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Google.com </li></ul></ul>
    9. 9. Twitter Resources <ul><li>Twitter: How to Get Started Guide for Business People </li></ul><ul><ul><li>http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People?page=1 </li></ul></ul><ul><li>How and Why to Launch a Business Presence on Twitter </li></ul><ul><ul><li>http://www.cio.com/article/484266/How_and_Why_to_Launch_a_Business_Presence_on_Twitter_ </li></ul></ul><ul><li>Twitter Etiquette: Five Dos and Don’ts </li></ul><ul><ul><li>http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_ </li></ul></ul><ul><li>Twitter for Business: Four Ways Companies Use MicroBlogging </li></ul><ul><ul><li>http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging?page=1 </li></ul></ul>
    10. 10. Twitter Resources continued <ul><li>How to Use Twitter for Customer Service </li></ul><ul><ul><li>http://mashable.com/2009/05/09/twitter-customer-service/ </li></ul></ul><ul><li>Twitter Proves Its Worth as a Killer App for Local Businesses </li></ul><ul><ul><li>http://adage.com/digital/article?article_id=136662 </li></ul></ul><ul><li>How to Search Twitter – the Advanced Guide </li></ul><ul><ul><li>http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/ </li></ul></ul><ul><li>The Ultimate Video Guide to Twitter for Business </li></ul><ul><ul><li>http://www.squidoo.com /twitter-video-guide </li></ul></ul>
    11. 11. Facebook Resources <ul><li>Businesses befriending Facebook </li></ul><ul><ul><li>http://www.kiplinger.com/businessresource/forecast/archive/more_firms_using_facebook_090313.html </li></ul></ul><ul><li>Facebook Tutorial: How to Create a Facebook Profile </li></ul><ul><ul><li>http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial/ </li></ul></ul>
    12. 12. Resources – Google Apps <ul><li>Google Apps Training </li></ul><ul><ul><li>http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html </li></ul></ul>
    13. 13. Resources - Wordpress <ul><li>Wordpress Tutorial </li></ul><ul><ul><li>http://www.youtube.com/watch?v=H1ImndT0fC8 </li></ul></ul>
    14. 14. Questions?? <ul><li>Amy Thornton </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://instructtech.wordpress.com </li></ul></ul>
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