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Social Media for Business

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This presentation for the Marion County Development Partnership covered information on how to begin using different types of social media for business.

This presentation for the Marion County Development Partnership covered information on how to begin using different types of social media for business.

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  • Transcript

    • 1. Social Media for Business Amy Thornton June 4, 2009
    • 2. Videos
      • Social Media for Business with Lauren Kozak, Social Media Director to Britney Spears
        • http://www.youtube.com/watch?v=VOf5jAVILMc
      • Ford’s Approach to Social Media
        • http://www.youtube.com/watch?v=9j4yzfC6ijY
    • 3. What is Social Media?
      • Information content created by people using highly accessible and scalable publishing technologies.
        • Facebook
        • Twitter
        • LinkedIn
        • Blogs
        • Podcasts
        • YouTube
        • Newsletter
        • E-mail
        • Webinars
        • Listserv
    • 4. Why use Social Media?
      • Reach further with your message
        • Advertise
        • Go to where your customer’s are
        • Low cost
      • Generate Sales Leads
      • Gauge Customer Satisfaction
        • Customer feedback
        • Provide customer service
      • Increase Brand Recognition
        • PR
        • Community
    • 5. What’s right for me?
      • Who is your target audience?
      • What is your goal/purpose?
      • How much time do you have to invest?
    • 6. How are companies already using social media?
      • Dell
        • Offered discounts through Twitter
      • Naked Pizza in New Orleans
        • Track sales through coupon IDs offered on Twitter
      • Intranet
        • Businesses use facebook and linkedin to create online communities for their employees
    • 7. Keep in mind…
      • ROI
      • Efficiency and productivity
      • What do you hope to achieve? What are your goals?
      • Changes fast so use time wisely
    • 8. Getting started…
      • Let’s dive right in…
        • Twitter.com
        • Facebook.com
        • Wordpress.com
        • Google.com
    • 9. Twitter Resources
      • Twitter: How to Get Started Guide for Business People
        • http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People?page=1
      • How and Why to Launch a Business Presence on Twitter
        • http://www.cio.com/article/484266/How_and_Why_to_Launch_a_Business_Presence_on_Twitter_
      • Twitter Etiquette: Five Dos and Don’ts
        • http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_
      • Twitter for Business: Four Ways Companies Use MicroBlogging
        • http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging?page=1
    • 10. Twitter Resources continued
      • How to Use Twitter for Customer Service
        • http://mashable.com/2009/05/09/twitter-customer-service/
      • Twitter Proves Its Worth as a Killer App for Local Businesses
        • http://adage.com/digital/article?article_id=136662
      • How to Search Twitter – the Advanced Guide
        • http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/
      • The Ultimate Video Guide to Twitter for Business
        • http://www.squidoo.com /twitter-video-guide
    • 11. Facebook Resources
      • Businesses befriending Facebook
        • http://www.kiplinger.com/businessresource/forecast/archive/more_firms_using_facebook_090313.html
      • Facebook Tutorial: How to Create a Facebook Profile
        • http://www.allfacebook.com/facebook-tutorials/facebook-profile-tutorial/
    • 12. Resources – Google Apps
      • Google Apps Training
        • http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html
    • 13. Resources - Wordpress
      • Wordpress Tutorial
        • http://www.youtube.com/watch?v=H1ImndT0fC8
    • 14. Questions??
      • Amy Thornton
        • [email_address]
        • http://instructtech.wordpress.com