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Benefits Of Internet Marketing
 

Benefits Of Internet Marketing

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Benefits of Internet Marketing deliver increased sales leads and reduced marketing costs.Proteus Internet Marketing experienced in Marketing SEO Consulting SEO Services.

Benefits of Internet Marketing deliver increased sales leads and reduced marketing costs.Proteus Internet Marketing experienced in Marketing SEO Consulting SEO Services.

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    Benefits Of Internet Marketing Benefits Of Internet Marketing Presentation Transcript

    • An Introduction to Search Engine Optimization SEO and Search Engine Marketing SEM with Proteus Internet Sales and Marketing Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • We Deliver Measurable Cost Effective Internet Marketing Solutions for Small Businesses attracted more “We reached more people and “Working with Proteus Internet Marketing the visitors than ever to our website. quantity of RFQ’s being received Proteus Internet Marketing delivered our by Freeman Schwabe ambitious website traffic goal on time and direct from the company website has within the budget. increased by 400%, Thats why we are working with them again .......” and it continues to increase. ......” Nancy Rozzi - Rozzi’s Famous Fireworks, Greg DeFisher - CEO & President of Freeman Schwabe, CIncinnati, Ohio. Cincinnati, Ohio. Different Businesses Have Different Website Marketing Needs What Are Yours? To Attract More To Convert More Visitors to or Visitors to RFQ’s Your WebSite or Sales Leads Improve your current Website ROI with a Cost Effective Internet Marketing Solution Proteus Internet Marketing & Sales Proven Marketing Skills applied to the Latest Internet Marketing Tools SEO (Search Engine Optimization) and SEM (Search Engine Marketing) Request a FREE website Assessment Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Benefits of Internet Marketing in a FLAT WORLD Specific Customer Global Low Targeting Reach Entry Cost Internet Measurable Marketing Flexibility ROI and Sales Niche Product Image Advantage Technology Competitive Advantage Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Internet Marketing Strategy - Website Marketing R.O.I. FOCUS ON VISIBILITY / IMPROVE RANKINGS on SELECTED KEYWORDS Web Site Marketing R.O.I. METRICS METRICS METRICS METRICS METRICS BUILD KNOWLEDGE Sales Leads RFQ BASE Conversion 2 -3 MONTHS METRICS METRICS METRICS METRICS METRICS METRICS METRICS BUILDING & Improved LEARNING Visibility WORK WITH Rankings CURRENT METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS SITE Competitors Competitive SWOT Positioning METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS Links Strategy Business Goals Keywords & Content Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • The Company Website is the Hub of B2B Marketing Company Vision and Positioning Image Sales Leads Branding Potential WWW.yourwebsite.com Competitive Customers Advantage Current Customers Relationship Building Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools PROVEN MARKETING & SALES Core Company Skills & Unique Proposition STRATEGIC MIX • • Objectives Target Keyword Research & Analysis ATTENTION • Research Competitors sites • Links Analysis and Action Plan Design Site Architecture & Rich Content • Customers, Geography, Language, Data, INTEREST • Ease of Navigation, Solutions, Testimonials • Submission to Directories & Search Engines Target Potential Customers DESIRE • Set Targets and Metrics • Profile, Search Needs, Priority Products • Call To Action / Landing Page • Measure and Improve Ongoing Improvement Programs ACTION • Monitor Results and Adjust, Add Links, Promotion • Improve Conversion Pathways, New Copy • Invest in Search Engine Marketing Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools Core Company Skills & Unique Proposition PROVEN MARKETING & SALES STRATEGIC MIX • Objectives • Target Keyword Research & Analysis Point of Difference • • Research Competitors sites Links Analysis and Action Plan ATTENTION Positioning Google / Yahoo RANKING Design Site Architecture & Rich Content • Customers, Geography, Language, Data, • • Ease of Navigation, Solutions, Testimonials Submission to Directories & Search Engines INTEREST Competitive Advantage CONTENT Target Potential Customers Ease of Navigation • Set Targets and Metrics • • Profile, Search Needs, Priority Products Call To Action / Landing Page DESIRE Qualified Customers • Measure and Improve FIT CUSTOMER NEEDS Ongoing Improvement Programs • • Monitor Results and Adjust, Add Links, Promotion Improve Conversion Pathways, New Copy ACTION RFQ and • Invest in Search Engine Marketing Sales Pipeline CONVERSION Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools How do you Improve Search Engine Rankings? On-Page Factors • Content is King – Evaluate existing content – Develop additional content with targeted keyword phrases in mind – Prominence of keywords in content – Regular updates will bring spiders more often >> higher rankings • Build – Spiderability or Indexability » Site Navigation & Site Map – Title, <H1>, meta and alt tags Off-Page Factors • Link Popularity – Quality of Incoming Links (backlinks) e.g. PR4+ – Age of backlinks – Links in prominent directories (ODP, Yahoo Directory) – Anchor text of inbound links • Age of Site Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools Keywords or Search Words Organic / Natural Search Results Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools Organic Search Engine Optimization Results take 2 to 4 months Requires ongoing learning to achieve results Requires regular monitoring Generally more cost-effective Difficult to compete in highly competitive market Exposure on related websites and directories Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools Keywords Sponsored Links or Pay Per Click (PPC) Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • Developing a Web Site to Drive RFQs and Sales By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools Pay-Per-Click (PPC) Search Engine Marketing Results in 1-2 days Ability to turn on and off at any moment Generally more costly per visitor and per conversion Fewer impressions and exposure Easier to compete in highly competitive market space Ability to target “local” markets Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com
    • John Cullen - Core Skills & Knowledge • Internet Marketing and Sales • Strategic Planning / Brand Marketing Planning - Brand / Company Positioning - Competitive Analysis - SWOT Analysis • Experience and Success in B2C and B2B email: jccullen@proteusism.com Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools www.ProteusISM.com