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Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
Microsoft Power Point   Myr Saa S & Cloud Computing Seminar   Pwin
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Microsoft Power Point Myr Saa S & Cloud Computing Seminar Pwin

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Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009

Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009

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  • 1. ISV and Developer Relations Maximise Your Relationship with IBM SaaS & Cloud Computing Seminar IIC Dublin, 20th May 2009 © 2009 IBM Corporation
  • 2. ISV and Developer Relations A deeper look at the IDR portfolio Joanne Stanley European Marketing Manager - IDR stanleyj@ie.ibm.com © 2009 IBM Corporation
  • 3. ISV and Developer Relations The IDR Portfolio One IDR Approach for Marketing PartnerWorld PartnerWorld Industry Networks (PWIN) developer Works STG SaaS OEM SVI STG VNC BiancaMed 3 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 4. ISV and Developer Relations Getting started… www.ibm.com/partnerworld PartnerWorld Contact Services Membership queries 01256 344500 4 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 5. ISV and Developer Relations Focus on Business Partner Success In every phase of the Business Cycle Build Market Technical resources Your virtual marketing department Solution & technology communities Sell Collaborate Selling tools Partner collaboration and benefits 5 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 6. ISV and Developer Relations You get cumulative benefits As your relationship evolves, so do our programmes High Aligned strategies High Joint business value 6 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 7. ISV and Developer Relations The IDR Portfolio One IDR Approach for Marketing PartnerWorld PartnerWorld Industry Networks (PWIN) developer Works SaaS STG OEM SVI STG VNC BiancaMed 7 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 8. ISV and Developer Relations 13 Industry Networks Energy & Telecom Utilities Retail Government Banking Insurance Healthcare / Life Sciences Wholesale Financial Markets Media & Travel & Entertainment Transportation Education & Learning Manufacturing 8 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 9. ISV and Developer Relations 7 Specialties within PartnerWorld Information Software as a Service on Demand Open Source Business Continuity Semiconductors Service Oriented Architecture Linux 9 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 10. ISV and Developer Relations ISV homepage > ibm.com/isv 10 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 11. ISV and Developer Relations PWIN homepage > ibm.com/isv/marketing/industrynetworks 11 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 12. ISV and Developer Relations Benefits homepage > ibm.com/isv/marketing/industrynetworks/benefits 12 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 13. ISV and Developer Relations IBM PWIN – designed to help you reach higher 5 PWIN Success Drivers 1. Marketing To get you to market faster with the help of a range of benefits 2. Selling Close deals faster and improve your profitability with a range of selling benefits 3. Technical Receive technical support & guidance on enablement and porting 4. Training Build skills, learn about IBM products, achieve IBM certifications 5. Collaboration Use networking opportunities to connect with other BPs and IBMers 13 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 14. ISV and Developer Relations Marketing Resource Managers Personalized guidance to help you go to market You can call the UK MRM (Donnie Whelan) FREE on: 00 800 885 19777 Introduce Inform Engage Evaluate Walk you Uncover the Assist you in Follow-up through the right resources selecting and evaluation for PWIN & tools to help using relevant continuous registration you achieve PWIN benefits improvement processes your goals 14 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 15. ISV and Developer Relations The IDR Portfolio One IDR Approach for Marketing PartnerWorld PartnerWorld Industry Networks (PWIN) developer Works Work SaaS STG OEM SVI STG VNC BiancaMed 15 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 16. ISV and Developer Relations IBM provides end-to-end support to Business Partners throughout the sales cycle Understand Educate Develop Generate Team and Publicize the market and enable product or awareness win deals successes solution and leads IBM developerWorks Making it easier for developers to • develop their skills • find answers to their questions, and • connect with each other User feedback for developerWorks •quot;Brilliant, super easy to understand, coding and explanation.quot; •quot;Thanks. You saved my job.“ •quot;Very helpful, addressed issues I have never considered...” 16 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 17. ISV and Developer Relations developerWorks: IBM’s resource for developers On IBM developerWorks, your development teams can find what they need to help you deliver! No.1 Rated Vendor Developer Program (IDC) 2nd largest developer community in industry Over 6m registered users 34 industry awards ibm.com/developerWorks ibm.com/ 17 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 18. ISV and Developer Relations developerWorks – designed to drive technical skills 5 dWorks snapshots 1. Product range All IBM products represented, catering for all levels – from novice to expert 2. Depth of content Award winning content, regularly updated, over 200 new articles every month 3. Tutorials & Webcasts Step-by-step, task specific tutorials covering all products – including certification test preparation 4. Connecting Technical forums & briefings, blogs and links to user groups 5. Exchange Search for, swap, trial and share plug-ins, code and ideas 18 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 19. ISV and Developer Relations Content for the community, from the community developerWorks spaces Community Topics Group Spaces Expert Spaces SaaSpace For IBM Business Partners interested in Software as a Service 19 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 20. ISV and Developer Relations My developerWorks… a professional network and knowledge base that connects the developer community worldwide to share and collaborate Join today! ibm.com/developerworks/mydeveloperworks Build a profile Start an activity Add comments Track bookmarks Personalize My home Contribute to a wiki Connect with colleagues Listen to a podcast Join or create a group Write a blog entry Tag, rate & Post to forums recommend content My developerWorks runs on IBM Lotus connections. 20 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 21. ISV and Developer Relations developerWorks: IBM’s community of developers, IT Professionals, & students What we offer IBM developerWorks is the destination on the web for developers and IT professionals to stay on the cutting edge and develop their skills on open standards technologies and IBM products. Delivers the deep technical code, content, and community you need and depend on to get answers to your tough technical questions. Delivers unparalleled content in over 4 languages, including articles, tutorials, demos, events and more. Key Statistics: Over 1M skill activities per year 34 industry awards Serves 200 countries 4 local language sites ibm.com/developerworks/aboutdw 21 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 22. ISV and Developer Relations The IDR Portfolio One IDR Approach for Marketing PartnerWorld PartnerWorld Industry Networks (PWIN) developer Works SaaS STG OEM SVI STG VNC BiancaMed 22 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 23. ISV and Developer Relations 1. Solution Development Roadmaps and Web Education Offerings Solution roadmaps ► Assist ISVs, guiding them step by step through the full development cycle: Solution porting, migrating & development Web education ► Knowledge resources providing courses, white papers, hands-on demos, FAQ, etc. ► Central search capability includes external resources 23 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 24. ISV and Developer Relations 2. Technical library ► No-charge access to collateral to help ISVs with every aspect of their IBM Systems-based development ► Searching using pull- down lists or a free-form text search ► Single-point access to collateral across all of IBM, such as developerWorks, Redbooks, Techdocs etc. 24 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 25. ISV and Developer Relations 3. Virtual Loaner Program (VLP) ►The offer Self-service, on-demand, remote access to IBM HW and SW platforms ►The Focus Develop, Port and Test applications Self-service Web interface ►Access to: Wide range of IBM platforms Secure, fully automated environment IBM Technology on demand in your own location Reduced development & porting costs, no-cost application enablement 25 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 26. ISV and Developer Relations 4. Rapid Port Program – ISV Porting Assistance ISV Porting Assistance ► Rapid Port programme designed to unlock blocked sale – helps ISV, helps IBM What does the ISV get? ► Rapid, no-charge access to the latest IBM technology & IBM experts ► Faster problem resolution during application development ► Expanded Sales opportunities through support of an additional operating system 26 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 27. ISV and Developer Relations 5. Sizing Guides help maximize sales opportunities Easy, Point-and-Click No-cost Access Web-based, available 24/7 Template driven – easy to use Supports IBM Power Systems, Systems i, p, x AIX, i5/OS, Linux, and Windows OS Confidential Sizing algorithms remain confidential Password-controlled “private” hosting available Automatic System Updates Automatically recommends currently IBM servers No need to update your guide for new / withdrawn systems 27 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 28. ISV and Developer Relations IBM ISV & Developer Relations – continuing the dialogue Maximise Your Relationship – Blog Site •http://ibmbusinesspartners.wordpress.com ISV & Developer Relations Websites •http://www-200.ibm.com/partnerworld/pwhome.nsf/weblook/index_emea.html •http://www.ibm.com/developerworks/ Use Survey & Feedback to plan our next Seminar with topics and content that are of direct benefit to Irish ISVs & Developers. 28 Maximise Your Relationship with IBM – Dublin IIC – Feb 12th 2009 © 2009 IBM Corporation
  • 29. ISV and Developer Relations Thank you! © 2009 IBM Corporation

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