Venturini DMC – company overview Your Partner in Effective and Efficient Communications

www.selecta.it p. Group Structure ‘ Gruppo Selecta’ is focused on Variable Data Printing I2 capital Selecta SpA Venturini DMC SpA IRA Web Gruppo Selecta Selecta CEE Selecta Polska

www.selecta.it p. Group Structure - Outsourcing - Document Production & Management - E-mail management - Electronic Presentment Transactional - Printing - Personalisation - Finishing Direct Marketing - Pre-Press Programming In 2008: TURNOVER: € 76 Mio Employees: 500

www.selecta.it p. Warsaw (PL) Bratislava (SK) Trento San Martino in Rio Vicenza Prato (FI) Lublin (PL) Presence in Europe

www.selecta.it p. Production sites

Key Figures Active customers: 750 Markets contribution to total turnover: Italy 83% , Europe 17% Consolidated Group turnover: € 76 Mio Selecta S.p.A.: €47 Mio (first private bulk-mail operator in Italy) Venturini DMC: € 23 Mio Others: € 6 Mio Employees: 500 Sales offices: Italy and Europe Production sites in Italy: 4 Production sites in Europe: 3 Certification: UNI EN ISO 9001-2000 Partner: IPN Global www.selecta.it p.

Active customers: 750

Markets contribution to total turnover: Italy 83% , Europe 17%

Consolidated Group turnover: € 76 Mio

Selecta S.p.A.: €47 Mio (first private bulk-mail operator in Italy)

Venturini DMC: € 23 Mio

Others: € 6 Mio

Employees: 500

Sales offices: Italy and Europe

Production sites in Italy: 4

Production sites in Europe: 3

Certification: UNI EN ISO 9001-2000

Partner: IPN Global

www.selecta.it p. Venturini DMC SpA Selecta SpA In 2008: TURNOVER: € 23 Mio Employees: 150 Venturini DMC - Printing - Personalisation - Finishing Direct Marketing - Pre-Press Programming

Mission, Vision & Strategy Being one of the top European actors in large volume Direct Mail productions. Manufacturing high quality complex products with maximum visibility. Assisting our customers in finding the best suitable communication solutions, focusing our joint efforts on creative production, win-win relationships and strong return on capital. www.selecta.it p. Position the Group as the system integrator of excellence for outsourced document management in Europe. Mission Vision Strategic Focus Having an equal balance between foreign and domestic sales and profits, thereby realizing prolonged relationships with our customers. With our superior product know-how, efficient business processes and excellent customer service we add value to our customers in realizing the best communication solutions.

Being one of the top European actors in large volume Direct Mail productions.

Manufacturing high quality complex products with maximum visibility.

Assisting our customers in finding the best suitable communication solutions, focusing our

joint efforts on creative production, win-win relationships and strong return on capital.

Position the Group as the system integrator of excellence for outsourced document management in Europe.

Having an equal balance between foreign and domestic sales and profits, thereby realizing prolonged relationships with our customers.

With our superior product know-how, efficient business processes and excellent customer service we add value to our customers in realizing the best communication solutions.

Key Figures www.selecta.it p. Products: highly creative Direct Mail products Production site: in San Martino in Rio (RE) Annual production: usage of 9.000 ton of paper Customers: all kinds: e.g. banks & insurances, telecom, fashion, food, automotive, publics, charity and direct sellers. Sales offices: San Martino in Rio, Leicester (UK), Paris & Lille (France), Gent (Belgium) Know-how: >30 years expertise in managing direct marketing campaigns Turnover: sound foreign / domestic ratio of 55/45

Products: highly creative Direct Mail products

Production site: in San Martino in Rio (RE)

Annual production: usage of 9.000 ton of paper

Customers: all kinds: e.g. banks & insurances, telecom, fashion, food, automotive, publics, charity and direct sellers.

Sales offices: San Martino in Rio, Leicester (UK),

Paris & Lille (France), Gent (Belgium)

Know-how: >30 years expertise in managing direct marketing campaigns

Turnover: sound foreign / domestic ratio of 55/45

Historical Overview www.selecta.it p. 1900 Start of Venturini as publisher of music booklets in Florence Transformation in printing company for continuous forms in Modena 1973 Move to San Martino in Rio (RE), the current Head Quarters of ‘Gruppo Selecta’ and Venturini DMC 1980 Start of Direct Mail productions and opening of foreign sales offices (Swiss, France & United Kingdom) 1982 1st Laser Printer IBM and UV press in Italy 1st Scitex Inkjet Printer in Italy 1990 1st Plow-Folder in Italy 1991 Joint-Venture with Lowe Druck in Germany 1st Xeikon Full Color Digital printer in Italy 2000 ISO 9001 certification 2002 Alliance with Italian’s national Postal company: Poste Italiane 2003 Acquisition of Selecta S.p.a. 2006 Joint-Venture with Generali Holding Vienna for setup plant in Slovakia Republic Setup of production plant in Poland Venturini family & Poste Italiane sell all company shares 2008 2nd Full Color continuous feed Oce Jetstream 1500 in Europe

1900 Start of Venturini as publisher of music booklets in Florence

Transformation in printing company for continuous forms in Modena

1973 Move to San Martino in Rio (RE), the current Head Quarters of ‘Gruppo Selecta’ and Venturini DMC

1980 Start of Direct Mail productions and opening of foreign sales offices (Swiss, France & United Kingdom)

1982 1st Laser Printer IBM and UV press in Italy

1st Scitex Inkjet Printer in Italy

1990 1st Plow-Folder in Italy

1991 Joint-Venture with Lowe Druck in Germany

1st Xeikon Full Color Digital printer in Italy

2000 ISO 9001 certification

2002 Alliance with Italian’s national Postal company: Poste Italiane

2003 Acquisition of Selecta S.p.a.

2006 Joint-Venture with Generali Holding Vienna for setup plant in Slovakia Republic

Setup of production plant in Poland

Venturini family & Poste Italiane sell all company shares

2008 2nd Full Color continuous feed Oce Jetstream 1500 in Europe

Gamma of Printing Technologies www.selecta.it p. RUN LENGTH 20,000 100,000 + 5,000 1,000 500 100 1:1 Versioning Short Run Mass Production T R A D I T I O N A L O F F S E T D I R E C T I M A G I N G* Short run digital presses D I G I T A L P R I N T I N G higher-volume continuous inkjet Digital printers Hybrid Source: ‘Growing the Field of Opportunities’, Ron Gilboa, VP Marketing Kodak Versamark

Positioning as Hybrid Mailer www.selecta.it p. Uniquely Positioned as Hybrid Mailer Digital printing Offset presses Digital Conventional Unified Workflow Physical & Electronic Documents Transactional & Direct Marketing Knowledge

Key Focus Fields www.selecta.it p. & Variable Data Printing (VDP) A Promising Combination !! Color

Why… www.selecta.it p. When used effectively, adding : gives mail communication a more powerful meaning improves aesthetic appeal reduces errors in interpretation increases comprehension. source: EDSF 2006, Trends Survey Color Color Color attracts . Color gets attention. Color sells. Color doesn’t have to be expensive.

When used effectively, adding :

gives mail communication a more powerful meaning

improves aesthetic appeal

reduces errors in interpretation

increases comprehension.

source: EDSF 2006, Trends Survey

Why… Variable Data Printing www.selecta.it p. Variable Data (Digital) Printing Gives You The Power of “Personalisation, Versioning and “1 : 1” Marketing Meaning: 1 : 1 Marketing is a radical rethinking of modern marketing practices. Rather than striving for increased market share, 1 : 1 Marketing encourages companies to build up and maintain customer loyalty, meaning customer share. Versioning: Different generations/target groups receive different versions based on relevant criteria. Personalisation is when a recipient’s name is integrated in the copy and/or image

Why… Personalisation www.selecta.it p. Personalisation will be an enabler for more response !! Source: The Future of Mail report, InfoTrends, 2007

Personalisation will be an enabler for more response !!

Why.. 1:1 Marketing www.selecta.it p. To create relationships between buyers and sellers, increasing benefits to both and to maintain these relationships !!! To increase customer loyalty To increase revenue through cross selling

To create relationships between buyers and sellers,

increasing benefits to both and to maintain these relationships !!!

To increase customer loyalty

To increase revenue through cross selling

1:1 Solutions www.selecta.it p. Plus 44% Plus 45% Plus 135% Plus 500% Source: Romano & Broudy 3 4 1 2 5

Fundament Organization www.selecta.it p. Print - Technologies 1:1 Versioning Short Run Mass Production All Printing Needs Unified Workflow Consistency Predictability Productivity Integrity All Information Needs Digital Convergence TransPromo Automated Document Factory 1:1 Marketing All Application Opportunities Economics Of Printing Value Delivery System Customer Relationship Management Platform

Key Assets Organization www.selecta.it p. Product / Service Customers Technology / Processes Communication Solutions People (Understanding Market Needs) (Core Value) (Efficiency) (Creativity & Know-how)

Customer Service Team www.selecta.it p. QUALIFIED MULTI- LINGUAL PROJECT MANAGEMENT CUSTOMER & SERVICE ORIENTED FLEXIBLE & PRO-ACTIVE OPTIMAL COST-BENEFIT SOLUTIONS

Products www.selecta.it p. BOOKLETS AND PERSONALISED SNAP-PACKS CONTINUOUS FORMS DELIVERY FORMS PROMOTIONAL PAPER PRODUCTS

Products www.selecta.it p. MAILINGS MAILING COMPONENTS SELFMAILER AND PLOW FOLDER PRODUCTS INSERTS FOR MAGAZINES

Technology [1] www.selecta.it p. Traditional Printing 24/18 inch 24 inch Size 520 mm 960 mm Width Silver scratch-off back & front, adhesive glue 1-side, flexographic & UV varnish Perforations and Die-cut with trim removal (removable) adhesive Glue, Scratch-off ink Release varnish Die-cut for stamps and sprockets Applications 10 (UV) 10 (heat-set) Colors Reel, Fanfold or Sheet Reel Reel to 8 pages 16 pages ROTO-OFFSET PRINTING

Traditional Printing

Technology [2] www.selecta.it p. From 180 pages p.min. up to 1500 p.min. From Black & White, cut sheet up to Full Color Continuous Feed Digital Printing Continuous Feed Cut Sheet Continuous Feed Cut sheet Paper Format - X (24) Black & White IGen3 (3) Hi-Light color (1) - Color - X (2) Xerox JETSTREAM 1500 (1) X (5) Océ Color Black & White DIGITAL PRINTING

From 180 pages p.min. up to 1500 p.min.

From Black & White, cut sheet up to Full Color Continuous Feed

Digital Printing

Technology [3] www.selecta.it p. Parallel and cross folding with perforations, die-cutting, labels, post-its and coupons as well as 3D-objects tipped on. Other finishing High capacity inkjetting 2-sided, in- or off-line, variable data, different colors and fonts. Label application and personalisation. Up to 12 heads in line Scitex -Inkjetting Specifications FINISHING SOLUTIONS Mail preparation service for domestic and foreign posts, Royal Mail, TNT, Deutsche Post, etc. Dispatchment Multiweb collating using paper reels of different types and weights. Die-cutting, data-mailer cuts, (pattern) glueing, parallel folding, label application Collating With glue, die-cutting, perforations (jet-labeling possible). In line applcation of several types of glue, scratch off ink and varnish, as well as labels, leaflets and micro-fragrances. Plow Folding

References [1] www.selecta.it p. Telecom & IT Insurance & Financial Companies

References [2] www.selecta.it p. Public Organizations Automotive Food Fashion Non Profit / Charity / Lotterie

References [3] www.selecta.it p. Electronics Publishing Catalogs / Post ordering / Distance Selling

Unique Selling Points www.selecta.it p. 1. Unique Creative Direct Communication Solutions with higher attention & response 2. Optimal Efficiency in terms of time and price 3. Joint Effort to find the best suitable Communication Solution FOR EFFECTIVE & EFFICIENT COMMUNICATIONS !! FOR YOU !! THE BENEFITS:

Questions & Answers www.selecta.it p. Isabella Malagoli: Customer Service isabella. malagoli@venturinidmc.com Edward Witlox: International Marketing & Sales Manager [email_address] Venturini DMC S.p.A. a ‘Gruppo Selecta’ Company Viale del Resistenza 47 42018 San Martino in Rio (RE) Italy Tel. : +39 0522 638411 Fax.: +39 0522 638529 www.selecta.it