When Media Attacks
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When Media Attacks

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negative political advertising

negative political advertising

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    When Media Attacks When Media Attacks Presentation Transcript

    • WHEN MEDIA ATTACKS
      • By Thomas Flanagan
      • -MILLIONS OF DOLLARS HAVE BEEN SPENT ON POLITICAL ADVERTISING
      • 55% OF A PRESIDENTIAL CAMPAIGN’S OVERALL BUDGET ON ADS
      Political advertising of the 2008 Presidential elections
    • The Wars begin
      • The use of negative political advertising has reached all time highs in the 2008 election
      • Candidates attempt to downplay their opponent
      • - In the 1800 election Thomas Jefferson and John Adams critisized each other
    • MUDSLINGIN’
      • The common term for a negative political ad is MUDSLIN’
      • Candidates will often:
        • TWIST TRUTHS
        • LIE about opponents background
        • Use distorted quotes against the candidate who says it
    • The Negative is Positive?
      • False information is often presented about the opponent
      • Campaigns hope false information will be used to embarrass competitor
    • They Are All In On It
      • Outside groups who consider themselves neutral will produce negative ads helping their favorite candidate
      • Barack Obama and John McCain are well-known for their mockings of each other
        • They BOTH continue to use negative advertising
    • -HTTP://WWW.CNN.COM/2008/POLITICS/09/15/WEST.NEGATIVE/INDEX.HTML -HTTP://EN.WIKIPEDIA.ORG/WIKI/NEGATIVE_CAMPAIGNING WORK CITED: