When Media Attacks
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When Media Attacks

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negative political advertising

negative political advertising

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When Media Attacks Presentation Transcript

  • 1. WHEN MEDIA ATTACKS
    • By Thomas Flanagan
  • 2.
    • -MILLIONS OF DOLLARS HAVE BEEN SPENT ON POLITICAL ADVERTISING
    • 55% OF A PRESIDENTIAL CAMPAIGN’S OVERALL BUDGET ON ADS
    Political advertising of the 2008 Presidential elections
  • 3. The Wars begin
    • The use of negative political advertising has reached all time highs in the 2008 election
    • Candidates attempt to downplay their opponent
    • - In the 1800 election Thomas Jefferson and John Adams critisized each other
  • 4. MUDSLINGIN’
    • The common term for a negative political ad is MUDSLIN’
    • Candidates will often:
      • TWIST TRUTHS
      • LIE about opponents background
      • Use distorted quotes against the candidate who says it
  • 5. The Negative is Positive?
    • False information is often presented about the opponent
    • Campaigns hope false information will be used to embarrass competitor
  • 6. They Are All In On It
    • Outside groups who consider themselves neutral will produce negative ads helping their favorite candidate
    • Barack Obama and John McCain are well-known for their mockings of each other
      • They BOTH continue to use negative advertising
  • 7. -HTTP://WWW.CNN.COM/2008/POLITICS/09/15/WEST.NEGATIVE/INDEX.HTML -HTTP://EN.WIKIPEDIA.ORG/WIKI/NEGATIVE_CAMPAIGNING WORK CITED: