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Entp 12ppt
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Entp 12ppt


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  • 1. Entrepreneurship Session-12
  • 2. Internal Relationship between large and small business:
    • Competitive:
    • Complimentary:
    • Maintenance and repair services:
    • Social benefits of inter-linkages:
    • Jobbing:
    • Merchandising:
  • 3. Small Scale Business:
    • 70 percent of the total innovations in the world have come from the Small Scale Sector:
    • Siemens, Ford, Eastman Kodak, Lever
    • Brothers, Reliance, Nirma, Rasna were all started small and then nurtured into
    • big businesses.
  • 4. Small Industries Development Organization (SIDO)
    • It is an apex body for assisting the Ministry in:
    • formulating,
    • coordinating,
    • implementing and
    • monitoring policies and programmes for the promotion and development of small scale industries in the country
  • 5. National Small Industries Corporation (NSIC) Ltd.
    • Was set up with a view to promoting, aiding and fostering the growth of small scale industries in the country with focus on commercial aspects of these functions.
    • NSIC continues to implement its various programmes and projects throughout the country to assist the SSI units.
  • 6. The Corporation has been assisting the sector through the following schemes and activities:
    • Supply of both indigenous and imported machines on easy hire-purchase terms
    • Composite term loan scheme
    • Procurement, supply and distribution, of indigenous and imported raw- materials
    • Marketing of small industries products
  • 7. The Corporation has been assisting the sector through the following schemes and activities:
    • Export of small industries products and developing export-worthiness of small scale units
    • Enlisting competent units and facilitating their participation in Government Stores Purchase Programme
  • 8. The Corporation has been assisting the sector through the following schemes and activities:
    • Sensitizing SSI units on technological up gradation through Software Technology Parks and Technology Transfer Centers
    • Mentoring & advisory services
    • Technology business incubators
    • Setting up small scale industries in other developing countries on turnkey basis
  • 9. Phases of New-Product Development
  • 10. Phases of New-Product Development (cont’d)
    • Idea Generation
      • Seeking product ideas to achieve objectives
        • Internal sources: marketing managers, researchers, sales personnel, and engineers
        • External sources: customers, competitors, advertising agencies, consultants, and new-product alliances
  • 11. Phases of New-Product Development (cont’d)
    • Screening
      • Choosing the most promising ideas for further review
        • Concerns about cannibalization of existing products
        • Company capabilities to produce and market the product
        • Nature and wants of buyers
  • 12. Phases of New-Product Development (cont’d)
    • Concept Testing
      • Seeking potential buyers’ responses to a product idea
        • Low cost determination of initial reaction to product idea
        • Identification of important product attributes and benefits
  • 13. Concept Test for a Tick and Flea Control Product
  • 14. Phases of New-Product Development (cont’d)
    • Business Analysis
      • Assessing the potential of a product idea for the firm’s sales, costs, and profits
        • Does the product fit in with existing product mix?
        • Is demand strong enough to enter the market?
        • How will introducing the product change the market?
        • Is the firm capable of developing the product?
        • What are the costs for developing and marketing?
  • 15. Phases of New-Product Development (cont’d)
    • Product Development
      • Determining if producing a product is feasible and cost effective
        • Construction of a prototype, or working model
        • Testing of the prototype’s overall functionality
        • Determining the level of product quality
        • Branding, packaging, labeling, pricing, and promotion decisions
  • 16. Phases of New-Product Development (cont’d)
    • Test Marketing
      • Introducing a product on a limited basis to measure the extent to which potential customers will actually buy it
        • Sample launch of entire marketing mix
        • Lessens risk of larger market failure
        • Is expensive; simulated test marketing is an alternative
  • 17. Phases of New-Product Development (cont’d)
    • Commercialization
      • Deciding on full-scale manufacturing and marketing plans and preparing budgets
        • Modifications indicated by test marketing are incorporated into the production design.
        • Marketing, distribution, and servicing plans are finalized.
        • Product roll-out occurs in stages to lessen the risks of introducing the new product.
  • 18. Product Protection:
    • Patents: A patent is a set of exclusive rights granted by a state to a patentee (the inventor or assignee) for a fixed period of time in exchange for the regulated, public disclosure of certain details of a device, method, process or composition of matter (substance) (known as an invention ) which is new , inventive , and useful or industrially applicable
  • 19. Patents:
    • The exclusive right granted to a patentee in most countries is the right to prevent or exclude others from :
    • making,
    • using,
    • selling,
    • offering to sell or importing the claimed invention.
  • 20. Patents:
    • Is a grant of a property right by the government to the inventor.
  • 21. What can be patented?
    • Process:
    • methods of production
    • research
    • testing
    • analysis
  • 22. What can be patented?
    • Machinery:
    • instruments
    • machines
    • Manufactures:
    • how product is made
    • including materials,manufacturing process.
  • 23. What can be patented?
    • Compositions of matter:
    • chemical compounds
    • medicines
    • synthetic materials
    • cosmetic
    • fertilizing agents
  • 24. Types of patents:
    • Utility patents:
    • granted for new products
    • process
    • machinery
    • methods of manufacturing
    • composition of matters.
  • 25. Types of patents:
    • Design patent:
    • Plant patent:
  • 26. Trademarks:
  • 27. Copyrights:
    • Copyright protects creative or artistic works.
  • 28. Trade secrets:
    • A trade secret is a formula , practice , process , design , instrument , pattern , or compilation of information used by a business to obtain an advantage over competitors within the same industry or profession .
  • 29. Market research in pre start up phase
    • Who is the customer?
    • Gender and Age
    • Income Status
    • Occupation and Education
    • Other customer characteristics
  • 30. Market research in pre start up phase
    • Where is the market?
    • Market size and changes
    • Segmenting the Market
    • Growth characteristics
    • Sales Forecast
  • 31. Market research in pre start up phase
    • Competition
    • Who are the market players?
    • Existing competitors
    • Products or substitutes
  • 32. Market research in pre start up phase
    • Distribution
    • How will customers be reached?
  • 33. Market research in pre start up phase
    • Sources of market intelligence:
    • Existing competitors
    • Trade publications
    • Securities Analysts Reports
    • Potential customers