Seeing Services
Christina Fraser Rachel K Rachel P Theo
group of 19 year old students
fairly frequent film-goers
group of friends going for a night at the cinema

user needs:

a ...
People and touch-
 point interactions
Overall contentment
“What does John think about the process of
      buying a ticket at Cineworld?”
“What does Susie do when she has got her
                 ticket?”
“How does Susie feel when she’s finding a seat?”
“What’s the space like when watching a film?”
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
Cinema service by Theo Fraser Christina Patch Rachel
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Cinema service by Theo Fraser Christina Patch Rachel

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Cinema service by Theo Fraser Christina Patch Rachel

  1. 1. Seeing Services Christina Fraser Rachel K Rachel P Theo
  2. 2. group of 19 year old students fairly frequent film-goers group of friends going for a night at the cinema user needs: a relaxing and entertaining expereince a simple process to knowing whats on, how much to pay and how to buy a ticket no confusion as to where their screen is and how to get there a clear path to their seats comfortable surroundings to watch a film access to toilets
  3. 3. People and touch- point interactions Overall contentment
  4. 4. “What does John think about the process of buying a ticket at Cineworld?”
  5. 5. “What does Susie do when she has got her ticket?”
  6. 6. “How does Susie feel when she’s finding a seat?”
  7. 7. “What’s the space like when watching a film?”
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