Your SlideShare is downloading. ×
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Blackberry Powerpoint[1]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blackberry Powerpoint[1]

27,751

Published on

Published in: Technology
1 Comment
9 Likes
Statistics
Notes
No Downloads
Views
Total Views
27,751
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1,158
Comments
1
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Team one marketing solutions
  • 2.  Identifying the problem  Research  Causes / assumptions  S.W.O.T  Alternatives  Solution and implementation  References
  • 3.  RIM has not been able to penetrate their desired consumer smart phone market
  • 4.  Traditional BlackBerry users  BlackBerry would like to capture market share in consumer market  RIM thinks of their company product as a stepping stone in the long term development of smart phones
  • 5.  BlackBerry released in 1999  Iphone released in 2007  BlackBerry’s first touch screen phone was the storm  Released the storm to become an Iphone killer  Product breadth, RIM and Iphone
  • 6. Market Share 4% 4% 41 % 21% Nokia RIM Apple Others Samsung 11% HTC 20%
  • 7.  Lack of brand breadth  Brand reputation/history  Not as user-friendly, eye-pleasing as its competitors
  • 8.  RIM is a powerful brand  RIM is carrier friendly  Significant penetration worldwide  Unique strategy  Customer loyalty
  • 9.  Lack of product breadth compared to competitors  Rely on vendors to support and service their products  Lack of reach to the consumer market
  • 10.  Increase in demand for smart phones  Further globalization  Brand loyalty  Increase in partnerships
  • 11.  Economy  Competition  Decline in average selling price
  • 12.  Advantages  Greater value for customers  Sales volumes increase  Save money on advertising costs  Disadvantages  Dependence on operators & carriers  Focusing efforts on market penetration  Unbalanced promotions
  • 13.  Advantages  Low cost of implementation  Excellent recognition of brand  Ability to partner with strong service providers  Disadvantages  Competition  Saturation  Diffusion of innovation
  • 14.  Advantages  Adds value for consumers  Creates value for RIM  Improved brand awareness  Disadvantages  Cost of research and development  Competition of future technology  Consumer bias`s
  • 15.  Product development
  • 16.  RIM should introduce a new product to the blackberry line targeted to the consumer segment  Re brand and re introduce the storm  Product extensions  Reverse engineering
  • 17.  Mass marketing campaign  Advertising mediums  Business to consumer education  Updating current service providers  Co branding  Software
  • 18.  Service providers  Test market  Timing  New markets
  • 19.  Comparability  Lower manufacturing cost  Higher marketing budget  Introduction  Discounts  Maturity
  • 20.  Case study  Marketing text book  www.rim.com  http://forums.crackberry.com  http://gizmodo.com  www.wikepedia.com  www.apple.com/ca/iphone

×