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Personalized Marketing Plan Exclusively for ~ Mr. & Mrs. Seller 1234 Somewhere Nice North Shore Area, WI
Thank you for allowing me to come into your home today.  I know we’ll have great success if we commit to working together.
All Realtors are Not the Same!  Choosing the “Right Realtor”  Does make a difference!
<ul><li>Credentials ~ </li></ul>•  Licensed Broker Agent • CRS - Certified Residential Specialist • GRI - Graduate Real Es...
<ul><li>Experience ~ </li></ul>• Large Developments • Condo Projects • New Construction • Energy Star Homes • Lake & Luxur...
Professional Affiliations Member of ~ • MLS-Metro Milwaukee Listing Service • NAR-National Association of Realtors • WRA-W...
Our Mutual Objective for Selling Your Home... <ul><li>BEST POSSIBLE OUTCOME - </li></ul><ul><li>Highest possible price </l...
My Personal Promise to You <ul><li>Listen carefully </li></ul><ul><li>Explain the entire process  </li></ul><ul><li>Review...
<ul><li>Keep your home in clean and tidy condition  </li></ul><ul><li>Provide easy access for potential buyers. </li></ul>...
Why Use the Largest Real Estate Company in the World?
RE/MAX stands for  R eal  E state  MAX imums <ul><li>MAXIMUM Experience </li></ul><ul><li>MAXIMUM Market Exposure </li></u...
<ul><li>Make a  personal financial investment  in every listing </li></ul><ul><li>Control a  customized marketing plan  fo...
<ul><li>RE/MAX is a  world leader  in residential real estate with over  4,500  full-service offices. </li></ul><ul><li>Ov...
Where Do Buyers Come From? <ul><li>REALTOR ®  Contact 40% </li></ul><ul><li>For Sale Sign 20% </li></ul><ul><li>Responded ...
Standard Marketing Plan <ul><li>To Attract Potential Buyers  ~ </li></ul><ul><li>Install Large Yard Sign with Flyer Box </...
<ul><li>Enter Into MLS within 48 hours of Listing </li></ul><ul><li>Use Referral Websites </li></ul><ul><li>Linked In Conn...
<ul><li>Present and Negotiate All Offers & Counter Offers to YOUR best interests  </li></ul><ul><li>Deposit All Earnest Ch...
By Using the Customized Marketing Plan for Mr. & Mrs. Seller  <ul><li>Sign Calls Direct to My Cell Phone </li></ul><ul><li...
www.remax-nc.com Company Website www.remaxrenae.com Realty 100 Professionals MAKING A DIFFERENCE
PRICING The Advantages of Proper Pricing <ul><li>Higher Net Sales </li></ul><ul><li>Attract Better Offers  </li></ul><ul><...
PRICING The Role of a Real Estate Agent in Pricing <ul><li>The Market determines value. </li></ul><ul><li>I will show you ...
PRICING Who’s In Control? Listing Price     Seller Location   Seller Condition   Seller Showing Access   Seller Financing ...
Regression Regression:  The value of a  larger  home is  reduced  by the    influence of  smaller surrounding homes. Progr...
PRICING The Disadvantages of Overpricing <ul><li>If You Overprice  … </li></ul><ul><li>The right buyers won’t see it. </li...
Quick Overview in our Success for Selling this Gorgeous Home
<ul><li>Clean Every Room </li></ul><ul><li>Turn on All Lights </li></ul><ul><li>Open All Drapes, Shades and Blinds </li></...
<ul><li>My mission statement and promise to you. </li></ul><ul><li>While holding myself to the highest professional and et...
We Could Be a  Great Team  Let’s Work Together at getting it SOLD!
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Listing Presentation

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Typical Residential Selling Plan, added features discussed on individual basis.

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Transcript of "Listing Presentation"

  1. 1. Personalized Marketing Plan Exclusively for ~ Mr. & Mrs. Seller 1234 Somewhere Nice North Shore Area, WI
  2. 2. Thank you for allowing me to come into your home today. I know we’ll have great success if we commit to working together.
  3. 3. All Realtors are Not the Same! Choosing the “Right Realtor” Does make a difference!
  4. 4. <ul><li>Credentials ~ </li></ul>• Licensed Broker Agent • CRS - Certified Residential Specialist • GRI - Graduate Real Estate Institute • ABR - Accredited Buyers Representative • e-Pro - Internet Marketing Professional • Realtor of the Year Award 2000 • Multiple Quality Service Awards • Three Centurion Awards - Top 1% Nationwide & Seven Top Producer Awards
  5. 5. <ul><li>Experience ~ </li></ul>• Large Developments • Condo Projects • New Construction • Energy Star Homes • Lake & Luxury Homes • Single Family Residences • Side by Sides and/or Duplexes • Land & Farms • Investment - Apartment Buildings • Investment - Business • Foreclosures & Short Sales
  6. 6. Professional Affiliations Member of ~ • MLS-Metro Milwaukee Listing Service • NAR-National Association of Realtors • WRA-Wisconsin Realtors Association • Ozaukee Realtors Association   • Centurion, Masters, Diamond and Million Dollar Clubs • Nationwide Professional Women's Association Online Networking: Linked In, Active Rain
  7. 7. Our Mutual Objective for Selling Your Home... <ul><li>BEST POSSIBLE OUTCOME - </li></ul><ul><li>Highest possible price </li></ul><ul><li>In the shortest amount of time </li></ul><ul><li>With the most favorable terms </li></ul>I hope to be working together as a team Communication and cooperation ensures a successful sale.
  8. 8. My Personal Promise to You <ul><li>Listen carefully </li></ul><ul><li>Explain the entire process </li></ul><ul><li>Review your home as “buyers” might </li></ul><ul><li>Make recommendations where appropriate </li></ul><ul><li>Create a specific marketing plan </li></ul><ul><li>Review the comparable properties “together” </li></ul><ul><li>Determine a list PRICE for SUCCESS </li></ul><ul><li>Keep you posted with timely information </li></ul><ul><li>Negotiate the BEST POSSIBLE DEAL for YOU! </li></ul><ul><li>Follow everything from offer to closing </li></ul><ul><li>Be your advocate... </li></ul>
  9. 9. <ul><li>Keep your home in clean and tidy condition </li></ul><ul><li>Provide easy access for potential buyers. </li></ul><ul><li>Make yourself available by phone or email.. </li></ul><ul><li>Allow Photos and Videos </li></ul><ul><li>Ask Questions when uncertain </li></ul><ul><li>Refer potential buyers to talk to your REALTOR </li></ul>Your Help is Necessary for a Successful Sale
  10. 10. Why Use the Largest Real Estate Company in the World?
  11. 11. RE/MAX stands for R eal E state MAX imums <ul><li>MAXIMUM Experience </li></ul><ul><li>MAXIMUM Market Exposure </li></ul><ul><li>MAXIMUM Service </li></ul>
  12. 12. <ul><li>Make a personal financial investment in every listing </li></ul><ul><li>Control a customized marketing plan for each home they sell </li></ul><ul><li>Average more sales per agent than other real estate companies </li></ul><ul><li>The typical RE/MAX Sales Associate is the most experienced in the industry, averaging over 13 years of service </li></ul>RE/MAX SALES ASSOCIATES
  13. 13. <ul><li>RE/MAX is a world leader in residential real estate with over 4,500 full-service offices. </li></ul><ul><li>Over 70% of RE/MAX Sales Associates’ business comes from repeat business or referrals from past customers and friends - more than twice the industry average. </li></ul><ul><li>RE/MAX Sales Associates proudly number over 81,000 full-time, professional agents, in 43 countries worldwide. </li></ul>RE/MAX SALES ASSOCIATES
  14. 14. Where Do Buyers Come From? <ul><li>REALTOR ® Contact 40% </li></ul><ul><li>For Sale Sign 20% </li></ul><ul><li>Responded to Ad 18% </li></ul><ul><li>Responded to Open House 8% </li></ul><ul><li>Referral by Relocation Service 7% </li></ul><ul><li>Bought Advertised Property 3% </li></ul><ul><li>Bought for Combination of Reasons 3% </li></ul><ul><li>Bought Open House They Saw 1% </li></ul>
  15. 15. Standard Marketing Plan <ul><li>To Attract Potential Buyers ~ </li></ul><ul><li>Install Large Yard Sign with Flyer Box </li></ul><ul><li>Directional Signs where Allowed </li></ul><ul><li>Place Lock Box for Security </li></ul><ul><li>Take Several Interior - Exterior Photos </li></ul><ul><li>Enter Website & Internet Information </li></ul><ul><li>Place Print Ads for Open Houses </li></ul><ul><li>Qualify Buyers </li></ul><ul><li>Set and Document All Showings </li></ul><ul><li>Use MLS Reverse Marketing Feature </li></ul><ul><li>Obeo Virtual Tours with Every Listing </li></ul><ul><li>Prepare Flyers and Brochures </li></ul><ul><li>Research New Options Continually </li></ul><ul><li>Able to Customize Property Specific </li></ul>
  16. 16. <ul><li>Enter Into MLS within 48 hours of Listing </li></ul><ul><li>Use Referral Websites </li></ul><ul><li>Linked In Connections </li></ul><ul><li>Broker Open House when Appropriate </li></ul><ul><li>Personal Invitation to Top Agents </li></ul><ul><li>Faxed & Downloadable Document File </li></ul><ul><li>Posted on Realtor to Realtor Message Boards </li></ul><ul><li>Influential Top Agent Discussions </li></ul><ul><li>Working in a Large Professional Office with Many other Hard Working Individuals </li></ul><ul><li>Earned Respect from Long Time Industry Affiliations </li></ul>To Market to Other REALTORS ® Also Very Important to ~
  17. 17. <ul><li>Present and Negotiate All Offers & Counter Offers to YOUR best interests </li></ul><ul><li>Deposit All Earnest Checks </li></ul><ul><li>Handle All Paperwork Including Title </li></ul><ul><li>Follow Up on Inspections </li></ul><ul><li>Confirm Appraisal Ordered </li></ul><ul><li>Forward Complete File with All Final Documents to Closing Department </li></ul><ul><li>Post-Closing Follow up </li></ul><ul><li>Successfully SELL your PROPERTY! </li></ul>The Home Selling Process
  18. 18. By Using the Customized Marketing Plan for Mr. & Mrs. Seller <ul><li>Sign Calls Direct to My Cell Phone </li></ul><ul><li>Internet Hits can “Click to Talk” - Also Direct to Cell </li></ul><ul><li>REALTOR ® -to- REALTOR ® Marketing to Top Area Associates </li></ul><ul><li>Multiple Home Photos - Seasonal Changes When Appropriate </li></ul><ul><li>Customized Showing Service </li></ul><ul><li>Hub List - Pulls Automatically to Property Search Engines </li></ul><ul><li>Open Houses that DRAW </li></ul><ul><li>Multiple Websites with Multiple Photos </li></ul><ul><li>Virtual Tour - Obeo </li></ul>
  19. 19. www.remax-nc.com Company Website www.remaxrenae.com Realty 100 Professionals MAKING A DIFFERENCE
  20. 20. PRICING The Advantages of Proper Pricing <ul><li>Higher Net Sales </li></ul><ul><li>Attract Better Offers </li></ul><ul><li>Better Response from Advertising and Sign Calls </li></ul><ul><li>Faster Sale </li></ul><ul><li>Increased Agent Response </li></ul><ul><li>Avoid Your Home from Becoming “Shopworn” </li></ul>
  21. 21. PRICING The Role of a Real Estate Agent in Pricing <ul><li>The Market determines value. </li></ul><ul><li>I will show you a range of prices being paid for homes in your area. </li></ul><ul><li>Together, we determine the listing price. </li></ul>
  22. 22. PRICING Who’s In Control? Listing Price Seller Location Seller Condition Seller Showing Access Seller Financing Market Marketing REALTOR ®
  23. 23. Regression Regression: The value of a larger home is reduced by the influence of smaller surrounding homes. Progression Progression : The value of a smaller home is increased by the influence of larger surrounding homes. PRICING
  24. 24. PRICING The Disadvantages of Overpricing <ul><li>If You Overprice … </li></ul><ul><li>The right buyers won’t see it. </li></ul><ul><li>The higher priced buyers won’t want it. </li></ul>
  25. 25. Quick Overview in our Success for Selling this Gorgeous Home
  26. 26. <ul><li>Clean Every Room </li></ul><ul><li>Turn on All Lights </li></ul><ul><li>Open All Drapes, Shades and Blinds </li></ul><ul><li>Turn on Air Conditioner or Light Fireplace </li></ul><ul><li>Turn TV and Radio Off </li></ul><ul><li>Take the Pets for a Walk </li></ul><ul><li>Maintain a Low Profile </li></ul><ul><li>Clean Closets </li></ul><ul><li>Clean and Repair Entrance </li></ul><ul><li>Organize Basement, Attic and Garage </li></ul>During Showings of Your Home
  27. 27. <ul><li>My mission statement and promise to you. </li></ul><ul><li>While holding myself to the highest professional and ethical standards, I will strive to help my clients make prudent Real Estate decisions and, in the process, prove worthy of their trust and friendship so that I may become their long time friend and adviser. </li></ul><ul><li>Sincerely Yours, Renae Thimm , Broker/Realtor </li></ul><ul><li>Re/Max Realty 100 (262) 689-3675 </li></ul>
  28. 28. We Could Be a Great Team Let’s Work Together at getting it SOLD!
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