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Business Presentations, Written,  and Oral communication <ul><li>Professor Rajendra K. Lagu </li></ul><ul><li>Department o...
Communicating  is   Everything!! <ul><li>All business is show business </li></ul><ul><li>If you cannot express your ideas ...
Corporate Communications Department <ul><li>PR -- Public Relations (Spin doctors) </li></ul><ul><li>Advertisements, produc...
Business Presentations: Target Audiences and Purposes <ul><li>VC/Angel/Banker: Raise finance </li></ul><ul><li>Potential c...
Business Presentation Structure <ul><li>Introduction </li></ul><ul><li>Main Body </li></ul><ul><li>Conclusion </li></ul><u...
Preparatory Work <ul><li>Audience analysis: How many, their background, briefing, expectations, mood </li></ul><ul><li>Wha...
Business Presentation <ul><li>Introduction: Map,location, picture of the premises, group photo of the team – brings an ele...
Psychology of Attention <ul><li>Attention span </li></ul><ul><li>Credibility: Initial and acquired </li></ul><ul><li>Goodw...
Audience Memory Curve Time in minutes 0 25 50 Low Medium High
Credibility <ul><li>Affiliation </li></ul><ul><li>Title / Position </li></ul><ul><li>Degree, educational level </li></ul><...
Purpose of the Presentation <ul><li>Tell: Explain, you already know the answer </li></ul><ul><li>Sell: Make audience commi...
Modalities and Finer Points <ul><li>Prepare for the stage fright </li></ul><ul><li>Avoid early apologies </li></ul><ul><li...
Gender Bias <ul><li>Gender-neutral words </li></ul><ul><li>man-made (artificial), mandays (persondays), </li></ul><ul><li>...
Other Channels of Corporate Communications <ul><li>Meetings </li></ul><ul><li>Announcements </li></ul><ul><li>Memos </li><...
Written Communications <ul><li>Letters and memos </li></ul><ul><li>Reports: formal/informal, inside/outside company, conve...
Proposals and Reports <ul><li>Introduction:  Preliminary info, background, current situation, why this report, how is it o...
Letters and Memos <ul><li>Direct opening </li></ul><ul><li>Main body </li></ul><ul><li>Polite closing and actionables, vol...
In Summary… <ul><li>Corporate communications is the most important skill and capability that every entrepreneur must acqui...
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B Plan Presentation

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Transcript of "B Plan Presentation"

  1. 1. Business Presentations, Written, and Oral communication <ul><li>Professor Rajendra K. Lagu </li></ul><ul><li>Department of Electrical Engineering </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Webpage: http://www.ee.iitb.ac.in/~rklagu </li></ul>
  2. 2. Communicating is Everything!! <ul><li>All business is show business </li></ul><ul><li>If you cannot express your ideas effectively, then you are at the same level as someone who does not even have good ideas </li></ul>
  3. 3. Corporate Communications Department <ul><li>PR -- Public Relations (Spin doctors) </li></ul><ul><li>Advertisements, product and company brochures </li></ul><ul><li>Corporate event management </li></ul><ul><ul><li>Press releases and press conferences </li></ul></ul><ul><ul><li>Media announcements </li></ul></ul>
  4. 4. Business Presentations: Target Audiences and Purposes <ul><li>VC/Angel/Banker: Raise finance </li></ul><ul><li>Potential customer: Sales presentation </li></ul><ul><li>New employees, induction program: Company philosophy, corporate mission, and vision </li></ul><ul><li>Alliance partners: Company products, plans </li></ul><ul><li>Visitors and guests: Company vision, products </li></ul>
  5. 5. Business Presentation Structure <ul><li>Introduction </li></ul><ul><li>Main Body </li></ul><ul><li>Conclusion </li></ul><ul><li>Questions and answers and free discussion </li></ul>
  6. 6. Preparatory Work <ul><li>Audience analysis: How many, their background, briefing, expectations, mood </li></ul><ul><li>What is the presentation trying to achieve </li></ul><ul><li>Duration, audience size, occasion </li></ul>
  7. 7. Business Presentation <ul><li>Introduction: Map,location, picture of the premises, group photo of the team – brings an element of life to a legal/abstract entity </li></ul><ul><li>Soft start – relate to the audience in some form </li></ul><ul><li>Preview of what is to come: Main points, how long, questions in the end or in between </li></ul><ul><li>Humour – Its role and necessity </li></ul>
  8. 8. Psychology of Attention <ul><li>Attention span </li></ul><ul><li>Credibility: Initial and acquired </li></ul><ul><li>Goodwill </li></ul><ul><li>Non-verbal cues: enthusiasm, preparation, connection </li></ul>
  9. 9. Audience Memory Curve Time in minutes 0 25 50 Low Medium High
  10. 10. Credibility <ul><li>Affiliation </li></ul><ul><li>Title / Position </li></ul><ul><li>Degree, educational level </li></ul><ul><li>Experience </li></ul><ul><li>Image </li></ul>
  11. 11. Purpose of the Presentation <ul><li>Tell: Explain, you already know the answer </li></ul><ul><li>Sell: Make audience commit, buy </li></ul><ul><li>Confer: Consult, interact to gather info </li></ul><ul><li>Join/Brainstorm: Find an answer, participate </li></ul>
  12. 12. Modalities and Finer Points <ul><li>Prepare for the stage fright </li></ul><ul><li>Avoid early apologies </li></ul><ul><li>Look for logical defects: hasty generalizations, false conclusions, connections of unrelated ideas </li></ul><ul><li>Guard against racial and gender bias </li></ul><ul><li>Structure: Hierarchy of points (main, subsidiary) </li></ul><ul><li>Avoid chart clutter: colours, shadow, fonts </li></ul><ul><li>Prefer PPT over OHP </li></ul>
  13. 13. Gender Bias <ul><li>Gender-neutral words </li></ul><ul><li>man-made (artificial), mandays (persondays), </li></ul><ul><li>Salesman (sales representative), manpower (workforce), businessman (executive) </li></ul><ul><li>Salutations in letters </li></ul><ul><li>Dear Sir ( Dear Subscriber, Colleague, Customer) </li></ul>
  14. 14. Other Channels of Corporate Communications <ul><li>Meetings </li></ul><ul><li>Announcements </li></ul><ul><li>Memos </li></ul><ul><li>Phone conversations </li></ul><ul><li>Corporate brochures, procedures, policy statements, job descriptions, newsletters, quality manuals </li></ul>
  15. 15. Written Communications <ul><li>Letters and memos </li></ul><ul><li>Reports: formal/informal, inside/outside company, convey info/summarize/make recommendations </li></ul><ul><li>Promotional: company and product brochures </li></ul><ul><li>Product-specific: quotations, terms and conditions, licenses, disclaimers </li></ul><ul><li>HR: employee handbook </li></ul><ul><li>Quality manuals </li></ul><ul><li>Operations related: minutes, plans, status reports </li></ul>
  16. 16. Proposals and Reports <ul><li>Introduction: Preliminary info, background, current situation, why this report, how is it organized </li></ul><ul><li>Main Body </li></ul><ul><li>Conclusions: Emphasize the main point, arouse action </li></ul><ul><li>Supplemental material: tables, data, sample forms, questionnaire, explanatory articles, bibliography </li></ul>
  17. 17. Letters and Memos <ul><li>Direct opening </li></ul><ul><li>Main body </li></ul><ul><li>Polite closing and actionables, volunteer to help, provide more information </li></ul><ul><li>Points to remember </li></ul><ul><li>Curt and businesslike language </li></ul><ul><li>Short and to-the-point, do not mix issues </li></ul>
  18. 18. In Summary… <ul><li>Corporate communications is the most important skill and capability that every entrepreneur must acquire. </li></ul><ul><li>Success of the venture will greatly depend on the ability to put across ideas persuasively and succinctly in oral and written modes of communications. </li></ul>
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