InformativeSpeechMarketing Mix.Roberta Barrera.A00806423

CAKE MIXCAKE

You can alter the final cake by altering the amounts of mix elements.

GUESS WHAT?? It happens exactly the same on the MARKETING MIX.

Marketing mix :A set of controllable marketing tools that work together to achieve company's objectives.Which vary depending on the company.

The 4P’s.When making decisions you need to consider:Product, Price, Placement and Promotion.

1st Decision: PRODUCT.Deal with specifications of actual goods or services and how it relatesto what users need or want.What is it? With What? For What?...

Usually include supporting elements such as: warranties, guaranties and customer support.

Examples that determine the product.Brand name.Functionality.Styling.Quality.Safety.Packing.Repairs and Support.Warranty.Accessories and Services.

Brand name.

Functionality.

Styling.

Quality.

Safety.

Packing.

Repairs and Support.

Warranty.

Accessories and Services.

2nd Decision: PRICE.Decision for setting a price to a product depending on the product or service offered. (+ Taxes.)How Much is it?

Examples that determine the price.Price Strategy.Early payment Discounts.Seasonal Pricing.Retail Price.Volume DiscountsWholesale Pricing.Price Flexibility.Price Discrimination.

Price Strategy.

Early payment Discounts.

Seasonal Pricing.

Retail Price.

Volume Discounts

Wholesale Pricing.

Price Flexibility.

Price Discrimination.

3rd Decision: PLACEMENTRefers to how the product gets to the costumer.How? Where can I find it?

Examples that determine the placement.Distribution Channels.Market Coverage.Inventory Management.Warehousing.Distribution Centers.Order Process.Transportation.Logistics.

Distribution Channels.

Market Coverage.

Inventory Management.

Warehousing.

Distribution Centers.

Order Process.

Transportation.

Logistics.

4th Decision: PROMOTIONRepresent the different aspects of marketing communication to sell something..How to send a message to the people?

Examples that determine the promotion.Promotional Strategy.Advertising.Personal Selling.Sales Force.Sales Promotion.Branding.Public Relations.Publicity.Marketing Budget.

Promotional Strategy.

Advertising.

Personal Selling.

Sales Force.

Sales Promotion.

Branding.

Public Relations.

Publicity.

Marketing Budget.

When making marketing decisions the MARKETING MIX should be considered.(Product, Price, Placement and Promotion)

Remember that in the marketing mix just like in every other mix, the final object varies depending on the elements it is made of.=CAKE