Faster, Cheaper, Better
emmet labs David Verba
david@adaptivepath.com

SUBJECT TO CHANGE
creating great products and services for an uncertain world
Short, but powerful. Easy to read,
yet profound. I’ve been searching
for just this book: the one perfect
book that summarizes the essence
of modern product design. This is
it... I will use it in my courses for
MBA students. You should use it
for, well, for everyone.”
— Don Norman,
author Design of Everyday Things

Fast Cheap
Good
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Fast Cheap
Good
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Fast Cheap
Good
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8 years ago
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2 years ago
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two geeks
13

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Beyond Usability 2.0 10

Beyond Usability 2.0 11

Beyond Usability 2.0 12

“We can’t keep up with them....”
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What makes this possible now?
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stability
15

APIs
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frameworks
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new things

silverlight & air
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scaling costs are getting
cheaper
costs
28

Beyond Usability 2.0 29

Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.

What remains hard?
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Beyond Usability 2.0 32

collaboration

agile vs. ucd

Designan activity ‘D’)
Design as (Capital

configuration management

What does that leave us with?
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financial risk

Beyond Usability 2.0 39

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below the radar

What is being built?
42

applications for two

applications for pennies

prototypes

Who is building them?
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visual basic

“blobbing”
www.allaboutolive.com.au
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Beyond Usability 2.0 49

small teams
13

side projects
13

two geeks
13

Faster, Cheaper, Better
emmet labs David Verba
david@adaptivepath.com