Influencecommunication on dna2008

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Influencecommunication on dna2008

  1. 1. What news did people watch, read and click in 2007
  2. 2. News trends in 2007 Shorter life expectancy of news items Infotainement Peoplelization of news Democratization of newscasting The end of the media target-group? What news did people watch, read and click in 2007 2
  3. 3. News Shares: Conventional vs Digital 2007 2006 2005 Conventional News on 60% 53% 47% the Net Digital News in 85 % 74% 69% conventional media What news did people watch, read and click in 2007 3
  4. 4. The life expectancy of news Duration 1997 2007 1 day 69% 85% 3 days 25% 10% 1 week 5% 4% 1-2 weeks 1% 1% What news did people watch, read and click in 2007 4
  5. 5. What news did people watch, read and click in 2007 5
  6. 6. Media Prominence Score 632 million news items Newspapers, Radio, Television 120 countries 22 languages News Market Share Compared with other news Compared with the industry What news did people watch, read and click in 2007 6
  7. 7. Newsmakers What news did people watch, read and click in 2007 7
  8. 8. Launch of Harry Potter and the Deathly Hollows : Media weigh in Solomon Islands earthquake Angora Fire Guatemala earthquake Hurricane Jerry Bulgarian heat wave Chittagong mudslide Second Tuareg Rebellion War in Chad Aysen Fjord earthquake Floods in Africa South Thailand insurgency Kent earthquake Noto earthquake Kyrill Glasgow International Airport attack Hurricane Dean South Asian floods Dellys bombing Kurdish Separatist Insurgency Hurricane Humberto United Kingdom floods Peru earthquake Kuril Islands earthquake American Midwest flooding Asian heat waves Hurricane Lorenzo Free Papua Movement Somali Civil War Second Ugandan Civil War Ogaden conflict Malé bombing Kashmir conflict Iberian Peninsula earthquake Conflict in the Niger Delta Zahedan bombings Laos earthquake Hurricane Felix Algiers bombings Chūetsu offshore earthquake Greek Fires Hyderabad bombings Sri Lankan bus bombs Bikfaya bombings Sumatra earthquakes Hurricane Gabrielle Casablanca bombings Darfur conflict Batna bombing Croatian coast fires European heat waves What news did people watch, read and click in 2007 8
  9. 9. What’s next… 11- I-PHONE Launch What news did people watch, read and click in 2007 9
  10. 10. What’s next… 12- Maddie McCann What news did people watch, read and click in 2007 10
  11. 11. Maddie McCann Europe 54,0% North America 34,4% Asia 8,8% South America 2,3% Africa 0,5% Middle East 0,1% What news did people watch, read and click in 2007 11
  12. 12. What’s next… 13- Paris Hilton What news did people watch, read and click in 2007 12
  13. 13. What’s next… 14- Mattel recalls What news did people watch, read and click in 2007 13
  14. 14. What’s next… 15- Madonna’s adoption problems What news did people watch, read and click in 2007 14
  15. 15. The most covered story - First week of June 1. G8 Summit 2. War in Iraq 3. ? a. War in Afghanistan b. Israel – Palestine conflict c. U.S. presidential elections d. French presidential elections e. High gas prices f. London Olympics logo g. None of the above What news did people watch, read and click in 2007 15
  16. 16. And the winner is… Paris Hilton going to jail What news did people watch, read and click in 2007 16
  17. 17. What news did people watch, read and click in 2007 17
  18. 18. News trends Number of news repeats is down • (2,2 / 24 hours) Number of news repeats is up during a crisis • 6,7 / 24 hours (All media) • 18,7 / 24 hours (News networks) The Environment, as a news topic, has become mainstream (3%) Health Care related news continues to increase (2,5%) What news did people watch, read and click in 2007 18
  19. 19. Shifting paradigms and trends • From target listener/viewer/reader to predator • An active consumer • More fickle • Cherry picking through news offerings • Attraction to two-way relationship with media orgs. What news did people watch, read and click in 2007 19
  20. 20. What news did people watch, read and click in 2007

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