Partial List of Services: Point-of-Purchase Displays Trade Show Event Coordination Event Management Sales Presentations Direct Mail Campaigns Project Management E-Newsletter Publishing Email Campaigns Public Relations Activities Web Design Advertising Strategic Marketing Consultation Media Buying Copywriting Web-centric Campaigns Vendor and Print Management Collateral Design and layout Channel Marketing Management
Objective: To create one web site for ten distributors.
Collaborated with in-house web team to host a mini-web site for distributors.
Each distributor linked to our web site. Background coding automatically populated the entire content to their web pages.
Created look-n-feel for site and all content including web copy for promotions and products, web banners and other artwork as needed.
Managed all content, updates and maintenance.
Results: Controlled content, timing of updates, and the look-n-feel. The time to update one web site over ten web sites decreased ten-fold. The quality and accuracy of communication increased dramatically. The number of links we could drove them to increased as measured by the click-throughs and sales data.
2. Hired two stage performances and prepared PowerPoint for speaker.
3. Coordinated all logistics, traveled to show
and coordinated booth set-up, tear-
down and shipments.
Results: People were lined up all day to get their picture taken with the chimpanzee. The GE people were impressed on how fast and how good the booth looked given the short time frame.
Project: Tradeshow Event Objective: To introduce new products to the outdoor hand-held power equipment industry. Procedure: 1. Arrange tradeshow logistics 2. Worked with vendors to make product displays and demo units 3. Prepare press packets and booth schedule 4. Serve as booth press contact and workshop presenter. Results: Successfully updated the booth with new product demo displays and increased sales leads.
Project: Create Booth-In-A-Bag tradeshow materials, instructions, and coordinate warehousing and distribution.
Objective: To facilitate an easy and correct method of ordering multi-part booth materials for a variety of different tradeshow requirements.
Worked with Exhibit Firm to develop materials.
Worked with warehousing and shipping facility to set-up item numbers and fulfillment process.
Developed the instruction booklet shown to the right and trained sales on how to order materials.
Results: The on-line item tracking numbers expedited ordering and the instruction booklet made it easier for sales to order. Resulting in less confusion and materials being returned and shipped more expediently.
Collateral Design …with a web-centric approach 503.351.8292
Objective: To develop a brochure about a couple to send to adoption agencies.
1. Developed several designs for client’s approval.
2. Wrote and edited copy.
3. Laid out brochure and created PDF for adoption web sites.
Results: Printed brochures and PDFs were sent to adoption agencies and the couple successfully adopted not one but two girls from the same mother.
FRONT BACK INSIDE
Project: E-Newsletter, An update from Marketing Communications Objective: To Communicate with Internal customer interfacing groups about all the latest Marketing Communication activities, promotions, sales materials available, etc. Procedure: 1. Create and send html email with brief summary of e-newsletter content and link to e-newsletter. 2. Create e-newsletter on intranet. Edit copy and create links. 3. Links include downloadable PDFs of brochures that sales can send to customers in email. Part numbers link to product web pages, names link to product manager’s email, etc. Results: A very educated sales force that gives sales the tools to serve the customer with better quality service.
Objective: To promote sales of products through a themed promotion.
Created promotion along with visual scheme and laid out html email.
Worked with outside sales and distributor to coordinate promotion approvals.
Results: The email was sent to distributor sales people that incented them to sell products to win a home theatre package. The email linked to product pages and InFocus web site to track sales. Sales were so strong the promotion was extended and another home theater was given away.
Advertising… Creation and Media Management 503 . 351 . 8292
Objective: To promote Intel network product and various Distributors using distributor/Intel co-op funding.
Sought approval for ad campaign. The idea of Intel creating ads for distributors was not tried before to protect Intel’s branding policies. However, approval was given because the ads looked like they came from the distributors.
Worked closely with outside ad agency in approving concepts, editing copy, and attending photo shoots.
Results: Intel controlled the quality, content, and placement of Distributor ads for the first time using co-op dollars.
Turin Communications provides complete marketing communication services. We help to define your marketing needs and develop attainable goals. We are committed to great quality and service aimed at getting the results you require.