Benefits Web Site Visitors Builds relationships through conversations. You can send and receive updates known as “tweets” via your browser, email, instant messaging clients so you are able to keep in touch no matter where you are. It’s a growing audience: “As of now, less than 10 percent of American Internet users actually Twitter, but it’s growing like crazy: unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing social media site in the world.” Connect with different people, share content and stay informed about current news and any events going on over the world. 720 Media Be Everywhere. Retrieved October 13, 2009 from http://www.720media.com/contact-us/follow-us-on-twitter/.
Benefits of Web Site Owners Twitter is a great way to obtain information such as what is new out there in society and any world wide news Twitter can obtain website or blogs Twitter can allow you to bring people towards your website or blog Great opportunities to network with people with the same interest as you Join groups of interest
Benefits For Businesses Growing their benefits through Twitter Linking with prospects Linking with existing customers Finding resources and finding the right subcontractors Getting information on supplier reputations with your trusted peers Announcing upcoming events Staying current with trends Brock, L Terry (2009, June). Twitter For Businesses. Philadelphia Business Journal. Retrieved October 15, 2009, from http://philadelphia.bizjournals.com/philadelphia/stories/2009/06/22/smallb3.html.
Marketing Opportunities Track anything you want Text and email alerts when people mention your brand Monitor trends in Twitter conversations Manage multiple Twitter accounts from one login Schedule messages to post in the future Powerful deck view lets you read and respond with ease Being able follow some or even all users that interest you Share links quickly as you are browsing Get brand conversations by email Leave No Marketing "Footprint”
Potential Privacy Issues Others can use other people’s name People can also use other’s brands Hackers You can’t know if others are following you Blocking someone really isn’t blocking because they can still view your tweets
Potential Security Issues Fake twitter posts by famous people were posted by unknown users People giving out their passwords Making others click on websites that take your password for Twitter Hacking images