Yossi Cohen DSP-IP
<ul><li>Overview </li></ul>
Voice Quality  Automatic NAT/FW traversal Mobile VoIP Technological Issues
<ul><li>Most innovative VoIP services today are  </li></ul><ul><li>a mix of the technologies described below </li></ul><ul...
<ul><li>The required voice processing modules </li></ul><ul><li>for a VoIP applications includes: </li></ul><ul><ul><li>AE...
<ul><li>Wideband codecs (8KHz VoIP) </li></ul><ul><ul><li>GSM AMR WB – G722.1 </li></ul></ul><ul><ul><li>iSAC 10-30KB </li...
<ul><li>SIP – Session Initiation Protocol </li></ul><ul><ul><li>Used to initiate and control VoIP calls </li></ul></ul><ul...
<ul><li>Approved standard by the IETF with a </li></ul><ul><li>vibrant community extending the standard </li></ul><ul><li>...
<ul><li>Jingle </li></ul><ul><li>–  Defines way for XMPP clients to exchange rich media. </li></ul><ul><li>–  Audio is fur...
<ul><li>RTP – a simple real-time transport protocol </li></ul><ul><ul><li>SRTP – Secure variant (exists in open source) </...
<ul><li>VoIP Quality – Skype example </li></ul><ul><ul><li>Today “Skype better quality” is not an advantage but  </li></ul...
Old Business Models & Their problems
<ul><li>Equipment vendors – Sell VoIP Equipment </li></ul><ul><li>VoIP Service Provider – Sell VoIP Service </li></ul><ul>...
<ul><li>Equipment Vendors Examples </li></ul><ul><ul><li>VocalTec </li></ul></ul><ul><ul><li>VCON </li></ul></ul><ul><li>P...
<ul><li>Example - Vonage  </li></ul><ul><li>Revenues - VoIP subscription fees are: </li></ul><ul><ul><li>None or Very low ...
<ul><li>Examples </li></ul><ul><ul><li>DeltaThree – VoIP Platform For MSN </li></ul></ul><ul><ul><li>Net2Phone – VoIP Plat...
PC Based VoIP Mobile / Roaming Solutions
<ul><li>A Leading VC is looking for the next VoIP Monster.  </li></ul><ul><li>Must haves </li></ul><ul><ul><li>Huge user b...
<ul><li>Create a Community </li></ul><ul><ul><li>Socialization </li></ul></ul><ul><ul><li>Information sharing </li></ul></...
<ul><li>Free Services </li></ul><ul><li>Goals  </li></ul><ul><ul><li>Group creation </li></ul></ul><ul><ul><li>Group Scali...
 
Usually free calls between subscribers PC over current Portal VoIP networks Lower than standard rates for mobile calls.  E...
<ul><li>Palore </li></ul><ul><ul><li>Call and rate services like restaurants or plumbers </li></ul></ul><ul><li>BitWine  <...
Portals & IM Companies Social Networks Device Vendors
Compare to Middleware Market
<ul><li>Microsoft </li></ul><ul><li>Google </li></ul><ul><li>AOL </li></ul><ul><li>Yahoo </li></ul><ul><li>New Entrant – A...
<ul><li>QQ – The first and the largest social network with its own VoIP </li></ul><ul><li>Facebook is playing with IM & Pr...
<ul><li>Nokia </li></ul><ul><ul><li>Adding SIP to phones </li></ul></ul><ul><ul><li>Creating its own content & Media store...
<ul><li>Adobe </li></ul><ul><ul><li>Flash Platform already supports VoIP (not good) </li></ul></ul><ul><ul><li>The new rel...
<ul><li>Presence – its more important than cost </li></ul><ul><ul><li>Saves leaving messages </li></ul></ul><ul><li>Automa...
<ul><li>[email_address] </li></ul><ul><li>09-8850956 </li></ul>
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VoIP - Technology To Business Models

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Technology and business models trends for mobile VoIP

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VoIP - Technology To Business Models

  1. 1. Yossi Cohen DSP-IP
  2. 2. <ul><li>Overview </li></ul>
  3. 3. Voice Quality Automatic NAT/FW traversal Mobile VoIP Technological Issues
  4. 4. <ul><li>Most innovative VoIP services today are </li></ul><ul><li>a mix of the technologies described below </li></ul><ul><li>Secret ingredient? </li></ul><ul><ul><li>Communication method bridging </li></ul></ul><ul><ul><li>Community/Sharing/Socializing </li></ul></ul><ul><ul><li>Quality </li></ul></ul>Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient
  5. 5. <ul><li>The required voice processing modules </li></ul><ul><li>for a VoIP applications includes: </li></ul><ul><ul><li>AEC (AES) – Acoustic Echo Concealment </li></ul></ul><ul><ul><li>Dynamic Jitter Buffer – has major effect on quality </li></ul></ul><ul><ul><li>Connection to sound card / microphone </li></ul></ul><ul><ul><li>DTMF </li></ul></ul><ul><ul><li>VAD, Mixer, AGC, NC (NS) </li></ul></ul><ul><ul><li>Voice quality monitoring </li></ul></ul><ul><ul><li>CODECs – G711, G729, G723.1, iLBC, GSM AMR (in mobile related applications) </li></ul></ul>
  6. 6. <ul><li>Wideband codecs (8KHz VoIP) </li></ul><ul><ul><li>GSM AMR WB – G722.1 </li></ul></ul><ul><ul><li>iSAC 10-30KB </li></ul></ul><ul><ul><li>iPCM-WB – 80KB </li></ul></ul><ul><ul><li>Siren 7 – Polycom </li></ul></ul><ul><li>UltraWideband Codecs (14KHz Voice) </li></ul><ul><ul><li>Siren 14 – Polycom </li></ul></ul><ul><li>Other open source codecs </li></ul><ul><ul><li>Speex – Part of XIPH Project </li></ul></ul>
  7. 7. <ul><li>SIP – Session Initiation Protocol </li></ul><ul><ul><li>Used to initiate and control VoIP calls </li></ul></ul><ul><ul><li>Check security and P2P extensions </li></ul></ul><ul><ul><li>Open source implementations </li></ul></ul><ul><ul><ul><li>SIPFoundry </li></ul></ul></ul>
  8. 8. <ul><li>Approved standard by the IETF with a </li></ul><ul><li>vibrant community extending the standard </li></ul><ul><li>XML-based protocol </li></ul><ul><li><message from=‘yossi@dsp-ip.com’ </li></ul><ul><li>to=‘a@x.com’> </li></ul><ul><li><body>XMPP is easy!</body> </li></ul><ul><li></message> </li></ul><ul><li>Numerous interoperable clients </li></ul><ul><li>Active Open Source and commercial ecosystem </li></ul><ul><li>Used by Google </li></ul>
  9. 9. <ul><li>Jingle </li></ul><ul><li>– Defines way for XMPP clients to exchange rich media. </li></ul><ul><li>– Audio is furthest along, but also work in progress for Video. </li></ul><ul><ul><li>app sharing, etc. </li></ul></ul><ul><ul><li>Audio already in use by Google Talk . </li></ul></ul><ul><li>– Makes it easy to work with SIP. </li></ul><ul><li>HTTP Binding </li></ul><ul><li>– XMPP over HTTP </li></ul><ul><ul><li>– embed messaging and presence into any web page </li></ul></ul><ul><ul><li>with Javascript and Ajax. </li></ul></ul><ul><li>– Possible Jingle integration for rich media in web pages? Perhaps using Flash ? </li></ul><ul><li>Personal Event PubSub (PEP) </li></ul><ul><li>– Share rich presence data like geo-location. </li></ul><ul><li>– Model to decide who to send what presence data to </li></ul><ul><li>- Connection to “Twitter”-like services </li></ul>
  10. 10. <ul><li>RTP – a simple real-time transport protocol </li></ul><ul><ul><li>SRTP – Secure variant (exists in open source) </li></ul></ul><ul><ul><li>cRTP – Compressed headers version of RTP </li></ul></ul><ul><li>NAT and Firewall traversal are key components in most VoIP applications </li></ul><ul><ul><li>Several NAT traversal protocols exists: </li></ul></ul><ul><ul><ul><li>STUN – scalable partial solution </li></ul></ul></ul><ul><ul><ul><li>TURN – less scalable complete solution </li></ul></ul></ul><ul><ul><ul><li>ICE – uses STUN or Turn </li></ul></ul></ul><ul><ul><li>Several techniques for Firewall traversal </li></ul></ul><ul><ul><ul><li>Usage of TCP/IP lowers voice quality </li></ul></ul></ul>
  11. 11. <ul><li>VoIP Quality – Skype example </li></ul><ul><ul><li>Today “Skype better quality” is not an advantage but </li></ul></ul><ul><ul><li>a standard for VoIP applications </li></ul></ul><ul><ul><li>VoIP over WLAN </li></ul></ul><ul><ul><li>First Applications of VoIP over cellular, FMC </li></ul></ul><ul><li>Video - PC </li></ul><ul><ul><li>Skype as a pioneer again : VP7 video codec, not that important </li></ul></ul><ul><ul><li>NGN video IM - ooVoo </li></ul></ul><ul><li>Avatars </li></ul><ul><ul><li>Connection to CyWorld , SecondLife , social communities </li></ul></ul><ul><ul><li>Look at COMBots !! </li></ul></ul>
  12. 12. Old Business Models & Their problems
  13. 13. <ul><li>Equipment vendors – Sell VoIP Equipment </li></ul><ul><li>VoIP Service Provider – Sell VoIP Service </li></ul><ul><li>VoIP Termination & Billing </li></ul><ul><li>VoIP Reseller Platforms </li></ul><ul><li>… . </li></ul>
  14. 14. <ul><li>Equipment Vendors Examples </li></ul><ul><ul><li>VocalTec </li></ul></ul><ul><ul><li>VCON </li></ul></ul><ul><li>Problems </li></ul><ul><ul><li>Diminishing margins on equipment </li></ul></ul><ul><ul><li>Copied easily </li></ul></ul><ul><li>Mind Set </li></ul><ul><ul><li>How to Improve our EQUIPMENT </li></ul></ul><ul><ul><li>Goals: Add the new codec, lower BOM costs </li></ul></ul><ul><li>The right Mindset </li></ul><ul><ul><li>How to make it a better SERVICE </li></ul></ul>
  15. 15. <ul><li>Example - Vonage </li></ul><ul><li>Revenues - VoIP subscription fees are: </li></ul><ul><ul><li>None or Very low per minute rates/ low flat rate </li></ul></ul><ul><li>Client Acquisition Costs - high </li></ul><ul><ul><li>Vonage–150-200$ according to CEO interview </li></ul></ul><ul><ul><li>Offerings of “subscriber for sale” 200$ per head </li></ul></ul><ul><li>Churn - high </li></ul><ul><ul><li>No Differentiation: client on a 19.99 flat package will turn to a different vendor for 18.99 </li></ul></ul>
  16. 16. <ul><li>Examples </li></ul><ul><ul><li>DeltaThree – VoIP Platform For MSN </li></ul></ul><ul><ul><li>Net2Phone – VoIP Platform for Yahoo! </li></ul></ul><ul><li>Problems </li></ul><ul><ul><li>No Real technology / Differentiation </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Q: Who's Doing “VoIP Platform” for Yahoo today? </li></ul></ul>
  17. 17. PC Based VoIP Mobile / Roaming Solutions
  18. 18. <ul><li>A Leading VC is looking for the next VoIP Monster. </li></ul><ul><li>Must haves </li></ul><ul><ul><li>Huge user base </li></ul></ul><ul><ul><li>Marketing & Branding </li></ul></ul><ul><ul><li>High Revenues/ low CAPEX/ LOW Churn </li></ul></ul><ul><li>Advantages (we can buy or outsource that later) </li></ul><ul><ul><li>Voice Processing Technology </li></ul></ul><ul><ul><li>VoIP Signaling technology </li></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>VoIP Termination, Billing </li></ul></ul><ul><ul><li>Existing Store / Content Portal – Big Advantage </li></ul></ul>
  19. 19. <ul><li>Create a Community </li></ul><ul><ul><li>Socialization </li></ul></ul><ul><ul><li>Information sharing </li></ul></ul><ul><li>Community Bonding/Gluing </li></ul><ul><ul><li>Socialization and search tools </li></ul></ul><ul><ul><li>Stronger relations and interactions between community members </li></ul></ul><ul><li>Bridging Communities </li></ul><ul><ul><li>Creating mutual interest spaces </li></ul></ul><ul><ul><li>Bridging technological Gap </li></ul></ul>Social VoIP Create Communities
  20. 20. <ul><li>Free Services </li></ul><ul><li>Goals </li></ul><ul><ul><li>Group creation </li></ul></ul><ul><ul><li>Group Scaling </li></ul></ul><ul><li>Identity </li></ul><ul><li>Connection </li></ul><ul><li>Basic communication </li></ul><ul><li>Presence </li></ul><ul><li>Premium Services </li></ul><ul><li>Goal </li></ul><ul><ul><li>Revenues </li></ul></ul><ul><li>Group border crossing communication </li></ul><ul><li>Presence – Mood </li></ul><ul><li>Personalization </li></ul><ul><li>Cross Group services </li></ul><ul><li>Cross technology services </li></ul><ul><ul><li>VoIP<->PSTN </li></ul></ul><ul><ul><li>VoIP over Mobile </li></ul></ul><ul><ul><li>Free WLAN </li></ul></ul>Bridging Bonding Community Technology oriented premium bridging services Community free services
  21. 22. Usually free calls between subscribers PC over current Portal VoIP networks Lower than standard rates for mobile calls. EQO - Widget for MySpace for Mobile Fring – Leading Israeli Mobile VoIP Company iSkoot – Deal with Skype Mobile
  22. 23. <ul><li>Palore </li></ul><ul><ul><li>Call and rate services like restaurants or plumbers </li></ul></ul><ul><li>BitWine </li></ul><ul><ul><li>Connection to experts </li></ul></ul><ul><li>Kasamba </li></ul><ul><ul><li>connect to expert, bought by LivePerson for 40M$ June 2007 </li></ul></ul>
  23. 24. Portals & IM Companies Social Networks Device Vendors
  24. 25. Compare to Middleware Market
  25. 26. <ul><li>Microsoft </li></ul><ul><li>Google </li></ul><ul><li>AOL </li></ul><ul><li>Yahoo </li></ul><ul><li>New Entrant – Adobe ! </li></ul>
  26. 27. <ul><li>QQ – The first and the largest social network with its own VoIP </li></ul><ul><li>Facebook is playing with IM & Presence, VoIP will probably follow </li></ul>
  27. 28. <ul><li>Nokia </li></ul><ul><ul><li>Adding SIP to phones </li></ul></ul><ul><ul><li>Creating its own content & Media store </li></ul></ul><ul><li>Apple </li></ul><ul><ul><li>Total control of Device </li></ul></ul><ul><ul><li>Its own Store </li></ul></ul>
  28. 29. <ul><li>Adobe </li></ul><ul><ul><li>Flash Platform already supports VoIP (not good) </li></ul></ul><ul><ul><li>The new release 10 </li></ul></ul><ul><ul><ul><li>better voice quality </li></ul></ul></ul><ul><ul><ul><li>P2P Capabilities </li></ul></ul></ul><ul><ul><li>Look at Pacifica </li></ul></ul><ul><ul><li>Dramatic changes in pricing </li></ul></ul><ul><li>Microsoft </li></ul><ul><ul><li>Will probably do something in Silverlight </li></ul></ul><ul><li>Sun (in Java) </li></ul>
  29. 30. <ul><li>Presence – its more important than cost </li></ul><ul><ul><li>Saves leaving messages </li></ul></ul><ul><li>Automatic Call Prioritization </li></ul><ul><ul><li>Forward to Voice Mail </li></ul></ul><ul><ul><li>DND </li></ul></ul><ul><ul><li>High priority calls only </li></ul></ul>
  30. 31. <ul><li>[email_address] </li></ul><ul><li>09-8850956 </li></ul>

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