Los Angeles Dodgers JOUR 350 Term Project
Company Overview <ul><li>Founded in Brooklyn in 1883, moved to Los Angeles before the 1958 season. </li></ul><ul><li>Headq...
PR Department Ownership Baseball  Operations Financial  Operations Creative  Communication Public Relations Marketing Adve...
PR Department VP of Creative  Communication   VP Public Relations Assistant Director (Hollywood) Assistant Director (Multi...
PR Department <ul><li>Strengths </li></ul><ul><li>Access to players </li></ul><ul><li>Established brand </li></ul><ul><li>...
Outside Source  <ul><li>Community outreach </li></ul><ul><li>Tradition and history </li></ul><ul><li>Fan retention </li></ul>
Recommendations <ul><li>Continue to appeal to Hispanic fan base </li></ul><ul><li>Late-game promotions </li></ul><ul><li>“...
Conclusions <ul><li>Model organization </li></ul><ul><li>Maintain the brand </li></ul><ul><li>Continue to be the best </li...
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Los Angeles Dodgers: Public Relations

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Los Angeles Dodgers: Public Relations

  1. 1. Los Angeles Dodgers JOUR 350 Term Project
  2. 2. Company Overview <ul><li>Founded in Brooklyn in 1883, moved to Los Angeles before the 1958 season. </li></ul><ul><li>Headquartered at Dodger Stadium in Los Angeles. </li></ul><ul><li>Annual revenue over $200 million dollars. </li></ul><ul><li>Over 300 employees. </li></ul>
  3. 3. PR Department Ownership Baseball Operations Financial Operations Creative Communication Public Relations Marketing Advertising
  4. 4. PR Department VP of Creative Communication VP Public Relations Assistant Director (Hollywood) Assistant Director (Multi-Cultural) Assistant Director (Baseball) Assistant Director (Baseball)
  5. 5. PR Department <ul><li>Strengths </li></ul><ul><li>Access to players </li></ul><ul><li>Established brand </li></ul><ul><li>Media relations </li></ul><ul><li>Weaknesses </li></ul><ul><li>Worry of losing sight of fan experience </li></ul><ul><li>Fan dedication </li></ul>
  6. 6. Outside Source <ul><li>Community outreach </li></ul><ul><li>Tradition and history </li></ul><ul><li>Fan retention </li></ul>
  7. 7. Recommendations <ul><li>Continue to appeal to Hispanic fan base </li></ul><ul><li>Late-game promotions </li></ul><ul><li>“ Your Dodgers” </li></ul><ul><li>Play up the Hollywood aspect </li></ul>
  8. 8. Conclusions <ul><li>Model organization </li></ul><ul><li>Maintain the brand </li></ul><ul><li>Continue to be the best </li></ul>

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