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Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
Google Presentation
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Google Presentation

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  • Bastante resumido, muy bueno en general.
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  • 1. Brent Callinicos, CPA Vice President and Treasurer Google, Inc. November 2007
  • 2. Presentation Outline
    • G o o g l e info
    • Starting with a clean slate
    • Treasury innovation, G o o g l e -style
    • Some insight into what we’re doing in:
      • F/X
      • Portfolio
      • Financial Risk
      • Systems
  • 3. G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful
  • 4. Search : At the Core Search is at the heart of everything G o o g l e does More engineers working on search than ever before Search is not a solved problem – offline info, personal info, personalized results, mobile experience
  • 5. G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.
  • 6. Anti-Strategy – We Do Not… Projects Content Users
    • Think small
    • Build niche solutions
    • Build for the short term
    • Develop vertical solutions
    • Create content
    • Discount tail content
    • Focus on the average user
    • Hold user data hostage
  • 7. G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?
  • 8. G o o g l e Is a Data-Driven Company… Search, Sites, My Ads G o o g l e Analytics G o o g l e Website Optimizer G o o g l e Trends G o o g l e Ad Metrics My Sites
  • 9. Continued Strong Performance Gross Revenue (millions) GAAP Operating Profit GAAP EPS (Diluted) Operating Cash Flow (millions) (millions)
  • 10. Some Interesting G o o g l e Data-Points
    • Searches per day : Every day millions of people search on G o o g l e for information
    • International traffic : More than half our searches come from outside the U.S.
    • G o o g l e Network reach/frequency ( G o o g l e Network includes all G o o g l e sites and AdSense for content pages)
      • The G o o g l e Network reaches more than 80% of worldwide Internet users
      • The G o o g l e Network reaches more Internet users worldwide than any other web property or ad network
    • PageRank ( just one of more than 200 signals we use to determine the rank of a website)
      • The web changes all the time (10–20% of the web is brand new every time we crawl it)
      • G o o g l e has never seen 20–25% of its queries before, showing the creativity of our users and proving that small indices aren’t useful
      • G o o g l e updates its search algorithms on a weekly basis
    • G o o g l e News: now includes articles from over 10,000 news sources in more than 18 languages worldwide. Among these, over 4,500 are English language news sources
    • Advertisers : Hundreds of thousands of advertisers worldwide
    • Client Software: G o o g l e Toolbar has millions of users worldwide
    • G o o g l e Desktop : has millions of users worldwide
    • Audio Advertising : More than 1,600 radio stations available to U.S. AdWords advertisers
    • Print Advertising : More than 600 newspapers now available to U.S. AdWords advertiser
    • TV Advertising : We are currently in a closed trial to test an auction-based TV advertising system working with EchoStar and Astound Cable
    • YouTube : People watch hundreds of millions of videos on YouTube every day
      • Hundreds of thousands of videos are being uploaded to YouTube daily
      • Every minute, eight hours of video is uploaded to YouTube
  • 11.
    • Starting with a clean slate
      • very small group
      • few legacy systems
      • no inertia around “how we’ve always done things”
    • Deep Dive
      • G o o g l e ’s culture
        • bottoms-up and tops-down
      • G o o g l e ’s objectives
        • ascertain Treasury’s involvement
      • Treasury’s history (and timeline)
        • how fast do we move?
        • what has focus been?
      • Existing Treasury personnel
        • skills and career goals
      • Listen!!!!
    Starting with a Clean Slate
  • 12. Treasury Areas of Initial Focus
    • Take a big Bite!
      • Foreign Exchange
      • Portfolio Management
      • Corporate Finance
      • Financial Risk Management
      • Cash Management / Operations
      • Insurance / Business Risk Management
      • Stock Services
      • SYSTEMS!
  • 13.
    • Aim high
    • Take a deeply analytical approach to everything
      • A sophisticated approach doesn’t have to be scary
      • Risk management as a foundation for forecasting, strategies etc.
      • Strive for as-close-to-as-possible visibility into exposures, market values of positions, risk metrics, etc
    • Diversify your portfolio
    • All insurance should be strategic
    • Use systems wherever possible
      • Straight-through processing is critical
    • Look at entire transactions and processes from start to finish and to use real-time numbers
    Directional Themes
  • 14.
    • Take a long-term focus
    • Hire for strategy
      • High level strategy drives hires
      • Personnel drive bottoms-up strategy validation and details
      • Don’t rush hiring
      • Hire expertise + adaptive intelligence
      • Bar should be to be as good as counterparties
    Personnel Focus
  • 15. G o o g l e Treasury Organization – Q1 ‘07 Brent Callinicos VP, Treasurer Assistant Treasurer (1 HC) Portfolio Manager (1 HC) Operations & Cash Management (1 HC) Stock Services (4 HC)
  • 16. G o o g l e Treasury Organization – Q3 ‘07
    • Blue = Heads at end of Q1
    • Grey = hired in Q2/Q3
    • Green = Heads to be hired
    Brent Callinicos VP, Treasurer Assistant Treasurer Portfolio Management Assistant Treasurer Cash Mgmt, Insurance & Stock Services Assistant Treasurer F/X Portfolio Manager Portfolio Analyst Portfolio Manager Portfolio Analyst Business Risk Mgmt (Insurance) Business Risk Mgmt (Insurance) Operations & Cash Management F/X Manager F/X Analyst Corporate Finance & F/X Mgr Executive Assistant Operations & Cash Management Operations & Cash Management Stock Services (3 HC) Stock Services Corporate Finance Analyst
  • 17. Foreign Exchange
      • Net Revenue must be hedged
      • F/X risks should be managed in-house
      • You need robust underlying risk systems, operational controls, trading and reporting platforms
      • You need industry standard benchmarks
        • Not measuring performance is a mistake
      • Having a handful of professionals in house is necessary
      • Options are more flexible, have better accounting treatment and are better risk management tools than forwards
  • 18.
      • Diversification is key – a concentrated risk is not a good risk, even if it seems safe
      • Asset allocation is key vs. trading
      • A mix of in-house and external management is logical
      • You need robust underlying risk systems, operational controls, trading and reporting platforms
      • You need industry standard benchmarks (i.e. universe of money managers)
      • Having a handful of stellar Capital markets professionals in house is necessary and economically sound (external managers are more expensive)
      • Although derivatives can obviously be abused, they are ideal risk management tools
    Portfolio
  • 19. Financial Risk Management
      • Without underlying Operation and Risk systems, it is impossible to innovate or truly understand/model the risks being taken or quantify the risks that need to be mitigated
      • Robust systems can also provide a competitive advantage
      • Multiple risk measurement methodologies is important
        • VaR
        • Sensitivity analysis
        • Scenario analysis
      • F/X and Portfolio policies should incorporate statistical risk measures
        • Risk limits
        • Risk-adjusted returns relative to benchmarks
  • 20. Implementation example: F/X
    • STARTING POINT:
    • No dedicated personnel
    • Broad policy
    • Balance Sheet only
    • No specific risk parameters
    • Forwards only
    • No systems
    • CURRENT STATUS:
    • Team of 2 (going to 3 in ’08)
    • Focused world-class policy
    • Full F/X revenue cycle
    • Statistical risk drives policy
    • Full range of economically-efficient instruments
    • Full range of systems imminent
      • trading platform (F/X all)
      • exposure measurement
      • trade management
      • Robust accounting (FAS133)
  • 21. Systems
      • Simultaneous search
        • Portfolio
        • F/X (whole lifecycle including FASB133 acctg module)
        • Financial Risk Management
        • Treasury Workstation
      • Logic and cost/benefit dictates choice
        • Not just cost
  • 22. C AUG SEPT Consultant & Google Vendor Landscape
    • Process Overview
    • Onsite Vendor Overviews
    • Surveys
    • Detailed RFP
    • Detailed Onsite Demos
    • Demo Score Cards
    • eAuction (SW license, maintenance fees, hosting)
    • Full Day Deep Dive Demos
    Systems Selection - Methodology JULY DEMOS FINALIST VENDORS Final Vendors FINAL APPROVAL GO-FORWARD DECISION B A F G E J H D M I RFP A L B C

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