G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful
Search : At the Core Search is at the heart of everything G o o g l e does More engineers working on search than ever before Search is not a solved problem – offline info, personal info, personalized results, mobile experience
G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.
Anti-Strategy – We Do Not… Projects Content Users
Build niche solutions
Build for the short term
Develop vertical solutions
Discount tail content
Focus on the average user
Hold user data hostage
G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?
G o o g l e Is a Data-Driven Company… Search, Sites, My Ads G o o g l e Analytics G o o g l e Website Optimizer G o o g l e Trends G o o g l e Ad Metrics My Sites