AGI Creative Services
Marketing
Communications
Solutions

Contents
o Creative Services
o Global Presence
o Deliverables
o Marketing Collateral & Examples
o Benefits
o Case Studies

Creative Services – What we offer
• Localisation, design & prepress solutions for Packaging, Print, POP
(Point Of Purchase) & Marketing Collateral
• All facilitated by a digital workflow solution to increase efficiency
• 8 years experience in delivering tailored digital workflow solutions
• Deliver worldwide localised marketing campaigns & product
releases
• Award winning design studio & structural designers
• Design Hubs in Los Angeles, London, Paris & Sydney with
presence in Asia & plans to open in Russia, Mexico & China in 2009

Global Presence – Our Creative Services Locations

Overview of AGI Creative Services
• Acts as a management hub for supply chain & project management
• Shows progress & status 24/7 on all elements being produced
• Via the Digital Asset Management Solution, localisation processes drive
speedy delivery of regional & global marketing campaigns & product releases
• Automates processes and streamlined supply chain to ensure brand
consistency & reduce costs
• Tailored to suit individual requirements of each customer
• Ability to handle the whole process: artwork creation, translations, approval
cycles, prepress
• Easy reuse of your Organisation’s artwork assets, e.g. conversion of key
artwork into packaging, inlay, label, POP, marketing collateral
• Our digital workflow solution ensures the packaging for any territory
stays on brand as all the defined grids /templates have been set. This
ensures brand integrity, speeds up the localisation process & means we
can do this for a better price for our customers
• Milestone & critical path management
AGI LosAGI Paris
Angeles

Marketing collateral
• Capabilities:
– We design a range of Marketing solutions specifically to your
target market, maximising your brand potential
– We consider all Retail scenarios within this sector and design
tailored offerings for each
– We identify current supply chain issues/areas of pain and work
on innovative solutions to take to market
– We deliver finished product to retail end users
• Objectives:
– We provide a cost effective off shelf mechanic
– We navigate the consumer to the correct product choice

Examples of Retail Marketing
AGI Paris

Benefits for Your Organisation
o AGI can assist the your Organisation with Innovative Marketing Collateral to
support your Marketing Campaigns, increasing consumer awareness
o Through utilising AGI’s consumer retail Point of Sale and Point of Purchase units,
your organisation will have the facility to enhance retail performance and general
awareness of your brand.
o Opportunity to explore the advantages of translating your organisation’s existing
artwork production onto a centralised digital artwork solution to support localisation
across multiple territories. The solution will deliver an efficient centralised workflow
with the benefit of driving cost out of the process.
o AGI Dublin can offer your organisation’s Marketing Team a single source for
Creative Design, Artwork, Samples and Manufacture of finished product.

Case Study: Benefits to Customer using
Retail FSDU
• Challenge:
Enhance Sales in consumer products market.
Customer wanted to generate additional sales of a
branded wireless mouse.
• Solution:
AGI designed, manufactured and supplied 1000 units
of a 50-mouse POS FSDU and delivered to
pan European locations, branded and localised
according to the geographical region.
• Results:
Additional sales potential of at least 50,000 mice.
Without actual sales results, the feedback directly
from the customer was that it was a very successful
campaign.
• Benefits:
o Additional revenue through marketing/creative
services input from AGI
o Cost savings through utilising the AGI central
management hub, as opposed to the fragmented
standard marketing subsidiaries supply chain.
AGI LosAGI Paris
Angeles

Filmed Entertainment – POP program
• Challenge:
Consolidate design, hi-res build & localisation of
European POP requirements & orders to reduce
duplication of tasks. Achieve cost savings. Have
one POP print run for Europe.
• Solution:
Online system developed to capture initial orders
requirements through to initial & final orders
detailing volumes and unit prices. Scope also
covered artwork production, translations, order &
supply chain management. Modular POP design
introduced to centralise manufacturing approach.
• Results:
Savings of $6m achieved in year one across
artwork, localisation & manufacture. Reduced
number of elements designed & not used by
approx 75% & used this data to align future
campaigns for further economies of scale.
AGI LosAGI Paris
Angeles

Case Study – Reducing costs for
Major Games Distributor
• Challenge:
Greater efficiency & scalability to handle an
increase in SKUs within fixed timelines & budgets
for global releases without increased headcount.
• Solution:
Managed production programme (game manuals,
packaging, translations & prepress), process for
submissions/approvals (both internal & external)
plus project tracking & archiving to AGI’s
embedded team of 10.
• Results:
Saved $1m in first year via reduced headcount.
Anticipated prepress SKU savings of over $1m for
300+ SKUs for year ending April 2010.
To date, all global releases have hit street dates.
Creation of Milestone Management for further
improvements in resources & hitting key dates
essential for successful releases.
AGI LosAGI Paris
Angeles

Case Study – Major
Film Studio
• Challenge:
Remove the vast agency fragmentation &
duplication of activities across 12 territories outside
of North America to reduce costs & headcount.
• Solution:
Outsource centralisation of artworking, localisation,
prepress & project management to AGI for all
packaging, trade materials, POP & interactive
UK
collateral including translations & translation
memory. Standardise product templates to enable
cost savings plus safe-guard brand guidelines.
• Results:
Global reduction in heads. Leveraged investment
already made in internal systems as AGI pull & France
push data & artwork back & forth. Anticipated
savings of several million dollars in year one.
AGI LosAGI Paris
Angeles

Card Solutions
Suitable for SIM Cards, Loyalty Cards, Gift Cards, Decoder Cards …….
Product description / benefits:
• Can accommodate both SIM card and credit card size products
• Wrap around board cover
• Injection moulded tray
• Wide range of finishes available
• Ability to include graphics inside and out
DigiPack 6 page ® Slider Cover ® DigiSmart XS ®

Packaging Solutions
• Retail Solutions:
– Modem, Handset Devices & Hardware Retail Packaging
– Creative Packaging Solutions

Retail Packaging Solutions
An APET or
Natralock®
A laminated, tear-
RPET polyester
resistant rigid
plastic
paperboard, SBS
thermoform
or CNK.
securely holds
product
Total plastic
usage
An extrusion coating
is 50-60% less on
process seals and
average than
sandwiches two
clamshells!
sheets of paperboard
around thermoform
Enhances in store experience
 Crystal clear view of the product
Better for Consumers
 Glare free product information – easier to read
 Product looks more premium and pops at shelf
 Special printing effects for on-pack branding and
promotional offers
Easier and safer to open at home
with just a pair of scissors

For Additional Information please contact:
David Kelly
Business Development Manager
AGI Media
Broomhill Road
Tallaght
Dublin 24
Ireland
Tel +353 1 4395824
Fax +353 1 4623507
Mobile + 353 86 2427701
Email david.kelly@ie.agimedia.com
Web www.agimedia.com
www.meadwestvaco.com
Thank you
AGI Los Angeles AGI Paris AGI Solutions AGI Los Angeles