Information means tellingsomething to an individual abouta person or a thing or a subject.Education is a gradual process oflearning through which a persongains knowledge andunderstanding of a subject.Communication is a two wayprocess of giving information orsharing ideas between two or morethan two persons.Information means tellingsomething to an individual abouta person or a thing or a subject.Education is a gradual process oflearning through which a persongains knowledge andunderstanding of a subject.Communication is a two wayprocess of giving information orsharing ideas between two or morethan two persons.
Motivating behavioral changes in the cross-section of identified populations at risk, including the core groups (IDUs, MSMs, and FSWs) and the bridge population groups (clients of sex workers, migrants and truck drivers). Raising awareness about the risks and need for behavioral change and use of condoms among the youth as well as general population.
IEC & Mainstreaming
Rajasthan State AIDS Control Society
Ashok Raisinghani, Project Officer, SMU
Where is the epidemic?
Numbers – 2.5 million
Women – 38.4%
Rural – 57%
Rajasthan has a low prevalence but high
vulnerability in terms of HIV
Source of AIDS Knowledge among Women
Percent of women and men 15-49 who received information from
Health worker 12
Other sources 19
2005-06 National Family Health Survey (NFHS-3)
IEC is a process….
Of working with individuals, communities
and societies to:
• Develop communication strategies to
promote positive behaviors which are
appropriate to there setting
Following are the objectives of IEC.
• Motivating behavioral changes
• Raising awareness
• To increase STI treatment seeking behavior.
• Generate demand for health and ICTC services.
• Reduce stigma and discrimination and building
• Create an enabling environment for prevention as
well as institutional and community care and
• Concept of ABC (abstinence , Be faithful,
• Concept of Mainstreaming
• Promotion of voluntary blood donation
• Mass and Mid media ( to create
awareness, remove myths and to promote services )
• Condom Promotion (free supply & Social
Marketing, 3.5 billion till 2012)
• Red Ribbon Club ( targeting youths through
• Mainstreaming ( focusing on Govt agencies,
Corporate and non HIV CSOs)
Specific (what and who)
Measurable (something you can see,
hear or touch – usually expressed
with an action verb)
Area specific (where)
A variety of Channels, Media and Techniques
are used for communicating messages at the community level.
• Electronic Media: Films, Radio Programmes,
Radio Spots, Audio Tapes, TV Programme, TV
Spot, Slides etc.
• Print Media: Books, Booklets, Folders and
Leaflets, Letters, Newspapers, Advertisements,
Press release, Posters, Kiosks, Photographs, Flip
Book Hoardings, Magazines; Newsletters etc.
• Mid Media: Folk & Traditional Media Song, Dance,
Drama, Puppet Show, Street Play, Nukkad Natak,
• Publicity Campaigns, Awareness Campaigns,
Web messages, Exhibitions etc.
AIM: To halt and reverse the spread of the HIV/AIDS epidemic in INDIA by
“the concept of addressing HIV & AIDS
both internally and externally in all
sectors, at all levels, particularly
where the pandemic might not
ordinarily be addressed.”
Extra mileage… Trainings on Mainstreaming of HIV
Achievement in Govt.
• Department of Panchayti Raj /
•Govt officials of focused dept.1732
Department of Tourist has
incorporated HIV issue into
there ongoing trainings •Non HIV NGOs 224
One Migrant Information
Centre at Jaipur (Urban
Success in Corporate sector
During Follow up Government
officers from 6 focus ministries, • Jaipur Ceremic Pvt. Ltd
11 Non HIV NGOs and 6
• Rajasthan Chamber of Commerce
Corporate have signed
Declaration for Mainstreaming
of HIV at their office level. In • Fortis Escort
the addition of above given
• Jindal Industries Pvt. Ltd
activities, 6 Focus Ministries, 8
Non HIV NGOs, 4 Corporate • Sab Miller
have installed CONDOM
• 93.5 SFM
CORNERS at their premises.
• Marble Association
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