Ingredients of a Successful Web
           Business


                                 Chris Harvey
                      ...
Our Objectives Today

• A few thoughts on the ingredients of successful web
  businesses

• Discussion
Main Ingredients

1. A CLEAR objective – Fill a NEED!

2. CLEAR positioning (What is this site about?)

3. CLEAR and PRACT...
A CLEAR Objective – Fill a need!

• What consumer problem does the site solve?

• Users don’t care about “cool” – they car...
CLEAR POSITIONING – What is this site about?

• Technology is necessary but not sufficient

• It’s all marketing

• Commun...
What is this site about?
What is this site about?
What is this site about?
What is this site about?
CLEAR and PRACTICAL Monetization Model

• Users pay for value they can’t get elsewhere. What
  unique value do you provide...
UX Rule: Don’t make me think!

• “UX” = “User Experience”

• Bad UX: Users have to think

• Good UX: Users don’t have to t...
UX Rule: Don’t make me think!
UX Rule: Don’t make me think!
Discussion
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Bar Camp Ingredients Of Successful Web Biz Nov 2008

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Bar Camp Ingredients Of Successful Web Biz Nov 2008

  1. 1. Ingredients of a Successful Web Business Chris Harvey Chairman, Caravat.com General Director, VietnamWorks.com 15 November 2008
  2. 2. Our Objectives Today • A few thoughts on the ingredients of successful web businesses • Discussion
  3. 3. Main Ingredients 1. A CLEAR objective – Fill a NEED! 2. CLEAR positioning (What is this site about?) 3. CLEAR and PRACTICAL monetization model 4. UX: Think like a user, i.e. “Don’t make me think!!”
  4. 4. A CLEAR Objective – Fill a need! • What consumer problem does the site solve? • Users don’t care about “cool” – they care about value • Don’t try to fill too many needs – be a CATEGORY KILLER
  5. 5. CLEAR POSITIONING – What is this site about? • Technology is necessary but not sufficient • It’s all marketing • Communicate your value clearly and quickly – “Why should I care?”
  6. 6. What is this site about?
  7. 7. What is this site about?
  8. 8. What is this site about?
  9. 9. What is this site about?
  10. 10. CLEAR and PRACTICAL Monetization Model • Users pay for value they can’t get elsewhere. What unique value do you provide? • “Hard value” – Users pay for transactions (VietnamWorks, Caravat, eBay, VinaGame) • “Soft value” – Users don’t pay, just advertising (YuMe.vn, VNexpress, blogs, video sites, news sites) • Hard value if easier to monetize than Soft value • Payment payment payment!
  11. 11. UX Rule: Don’t make me think! • “UX” = “User Experience” • Bad UX: Users have to think • Good UX: Users don’t have to think • Go buy “Don’t Make me Think” by Steve Krug
  12. 12. UX Rule: Don’t make me think!
  13. 13. UX Rule: Don’t make me think!
  14. 14. Discussion
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