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Coldwell Banker Marketing Presentation

Coldwell Banker Marketing Presentation



Real Estate Marketing Presentation for Coldwell Banker Prospects

Real Estate Marketing Presentation for Coldwell Banker Prospects



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    Coldwell Banker Marketing Presentation Coldwell Banker Marketing Presentation Presentation Transcript

    • Promote the Coldwell Banker e-Marketing Advantage
    • Mr. & Mrs. Seller, while I will market your home using traditional methods, such as a yard sign , newspaper ads and holding open houses , in order to reach buyers in today’s market , we need to concentrate our efforts where the buyers are shopping for properties…
    • The Buyers of Today
      • Drive around looking for signs
      • Read newspaper ads
      • Attend Open Houses
      • Call for information
      • Use Buyer’s Guides
      • Search on the Internet
      • Look for Multiple Photos and Expanded copy
      • Request information via E-Mail
      Don’t… Do….
    • Why we focus on the Internet
      • 74% of home buyers use the Internet to search for a home--more than any other media
      • The internet allows better marketing of a property to a larger, TRACKABLE audience
    • Search Engine Advertising
      • $5 Million spent to advertise on Search Engines
      • Includes 56,000 search terms
      • Shows as Sponsored Results
    • Search Engine Advertising
    • 2006 Internet Advertising
    • Web sites and cable TV Exclusive Sponsor!
    • Regional Banner Advertising on Realtor.com
    • More Internet Advertising
      • Banner ads on Yahoo.com
      • Banner ads and marketing on msn.com
      • Special advertising during April for Open House month
    • Mr. & Mrs. Seller, because of strong advertising on the Internet, more buyers visit the web sites where I display your home.
    • Display on 3 major web sites
    • Buyers have a more positive experience because we include multiple photos and detailed descriptions on our listings, and offer a variety of research tools for the internet shopper.
    • ColdwellBankerOnline.com
      • 337,875 site visits in February, 2006
      • 3,615,300 page visits in February, 2006
    • ColdwellBankerOnline.com
      • Multiple photos and captions for each property
      • Expanded marketing copy
      • Virtual tours and floor plans
      • Open House tours with schedules, maps and driving directions
    • Additional Buyers’ Tools
      • Community Information/ demographics
      • School Information
      • Online showing request
      • Preferred Customer Accounts
      • Automatic E-mail notification
    • ColdwellBanker.com
      • 2,284,949 site visits in February, 2006
      • 33,695,719 page visits in February, 2006
    • ColdwellBanker.com
      • Industry’s leading company web site
      • Nationally Advertised on television
      • Unlimited photos on each property
      • Enhanced listing information on each property
      • Document placement
      • Online showing request
      • Personalized accounts with notes
      • Link to agent, neighborhood, financing
    • Visitor Learning Center
      • Tools for Buyers, Sellers and Homeowners
      • Library of Articles
      • Neighborhood Information
      • Home Comparison Index
      • Glossary of Terms
    • Realtor.com
      • Over 10.9 million property views in Jan., 2006
      • 1,264,442 Featured Home views, same month
      • 5,877,817 Companion Ad views in Jan., 2006
    • Realtor.com-Featured Homes
      • Exclusive position on search response
      • Viewed first over all properties in a community
      • Seen 20 times more than other properties
    • Realtor.com- Enhanced Showcase Feature
      • Showcase banner on all listings
      • Featured Company
      • Every listing Prominent Placement
      • 6 Photos on every listing
      • Headline Option on every listing
      • Moving banner over text
      • Enhanced text on each listing
      Direct agent and office link
    • Rapid Response Program
      • Converts online inquiries to phone message
      • Calls the agent in under one minute—virtually real time
      • Enables us to respond immediately and sell properties faster
    • Mr. & Mrs. Seller, I will keep you informed at all times!
    • Traffic from Local Site
    • Traffic from National Site
    • Traffic from Realtor.com