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Coldwell Banker Marketing Presentation

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Real Estate Marketing Presentation for Coldwell Banker Prospects

Real Estate Marketing Presentation for Coldwell Banker Prospects

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  • 1. Promote the Coldwell Banker e-Marketing Advantage
  • 2. Mr. & Mrs. Seller, while I will market your home using traditional methods, such as a yard sign , newspaper ads and holding open houses , in order to reach buyers in today’s market , we need to concentrate our efforts where the buyers are shopping for properties…
  • 3. The Buyers of Today
    • Drive around looking for signs
    • Read newspaper ads
    • Attend Open Houses
    • Call for information
    • Use Buyer’s Guides
    • Search on the Internet
    • Look for Multiple Photos and Expanded copy
    • Request information via E-Mail
    Don’t… Do….
  • 4. Why we focus on the Internet
    • 74% of home buyers use the Internet to search for a home--more than any other media
    • The internet allows better marketing of a property to a larger, TRACKABLE audience
  • 5. Search Engine Advertising
    • $5 Million spent to advertise on Search Engines
    • Includes 56,000 search terms
    • Shows as Sponsored Results
  • 6. Search Engine Advertising
  • 7. 2006 Internet Advertising
  • 8. Web sites and cable TV Exclusive Sponsor!
  • 9. Regional Banner Advertising on Realtor.com
  • 10. More Internet Advertising
    • Banner ads on Yahoo.com
    • Banner ads and marketing on msn.com
    • Special advertising during April for Open House month
  • 11.  
  • 12. Mr. & Mrs. Seller, because of strong advertising on the Internet, more buyers visit the web sites where I display your home.
  • 13. Display on 3 major web sites
  • 14. Buyers have a more positive experience because we include multiple photos and detailed descriptions on our listings, and offer a variety of research tools for the internet shopper.
  • 15. ColdwellBankerOnline.com
    • 337,875 site visits in February, 2006
    • 3,615,300 page visits in February, 2006
  • 16. ColdwellBankerOnline.com
    • Multiple photos and captions for each property
    • Expanded marketing copy
    • Virtual tours and floor plans
    • Open House tours with schedules, maps and driving directions
  • 17. Additional Buyers’ Tools
    • Community Information/ demographics
    • School Information
    • Online showing request
    • Preferred Customer Accounts
    • Automatic E-mail notification
  • 18. ColdwellBanker.com
    • 2,284,949 site visits in February, 2006
    • 33,695,719 page visits in February, 2006
  • 19. ColdwellBanker.com
    • Industry’s leading company web site
    • Nationally Advertised on television
    • Unlimited photos on each property
    • Enhanced listing information on each property
    • Document placement
    • Online showing request
    • Personalized accounts with notes
    • Link to agent, neighborhood, financing
  • 20.  
  • 21. Visitor Learning Center
    • Tools for Buyers, Sellers and Homeowners
    • Library of Articles
    • Neighborhood Information
    • Home Comparison Index
    • Glossary of Terms
  • 22. Realtor.com
    • Over 10.9 million property views in Jan., 2006
    • 1,264,442 Featured Home views, same month
    • 5,877,817 Companion Ad views in Jan., 2006
  • 23. Realtor.com-Featured Homes
    • Exclusive position on search response
    • Viewed first over all properties in a community
    • Seen 20 times more than other properties
  • 24. Realtor.com- Enhanced Showcase Feature
    • Showcase banner on all listings
    • Featured Company
    • Every listing Prominent Placement
  • 25.
    • 6 Photos on every listing
    • Headline Option on every listing
    • Moving banner over text
    • Enhanced text on each listing
    Direct agent and office link
  • 26. Rapid Response Program
    • Converts online inquiries to phone message
    • Calls the agent in under one minute—virtually real time
    • Enables us to respond immediately and sell properties faster
  • 27. Mr. & Mrs. Seller, I will keep you informed at all times!
  • 28. Traffic from Local Site
  • 29. Traffic from National Site
  • 30. Traffic from Realtor.com

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